Zero Budget

Think you need thousands of dollars to market your music? Think again.
In this episode of the Not Just Music Podcast, we break down how independent artists can build momentum without breaking the bank. From creating engaging short-form content to building a loyal community, we're sharing real-world strategies that help artists grow using creativity instead of cash.
We discuss why chasing viral moments isn't always the answer, how to repurpose one song into weeks of content, and why having a small group of dedicated supporters can be more valuable than thousands of passive listeners. We also dive into playlist pitching strategies that can help your music reach new audiences without relying on major label connections.
Whether you're releasing your first single or trying to grow your existing fanbase, this episode is packed with practical ideas you can start using today.
In This Episode:
- Why short-form content is your biggest marketing tool
- Turning one song into multiple pieces of content
- Building a community instead of just collecting followers
- The value of Discord, WhatsApp, and direct fan engagement
- Independent playlist pitching strategies
- Marketing smarter when your budget is $0
If you're serious about growing your music career, this episode is one you don't want to miss.
🎙️ Subscribe for new episodes every week. 🌐 Visit us at notjustmusicpodcast.com 📲 Follow, rate, and share the podcast to help us continue supporting independent artists.
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#NotJustMusicPodcast #IndependentArtist #MusicMarketing #ZeroBudget #DIYMusic #MusicBusiness #IndependentMusic #ArtistDevelopment #MusicPromotion #ContentMarketing #SpotifyPlaylists #MusicIndustry
WEBVTT
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What's going on people not just music podcast
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back in the building Another moment another day.
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How's everything on the other end, sir? What's
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happening man? What's happening? Hope everything
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is well. Hope everybody's good out there You
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know, we got some great topics to talk about
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man. How are you doing? Excellent. Excellent.
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Excellent. Excellent. Happy Juneteenth. Happy
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Father's Day to those that are fathers and We
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are going to get right into this so Zero budget
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Zero budget that was the question that came about
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zero budget whatever what am I to do with zero
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budget, you know Like what if I just don't have
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budget kind of explain some things, but I want
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to give some sharper situations to something
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that could be maybe driven to help you Be a little
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more active on your own end for the capabilities
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to stay within your budget. Cause we don't want
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to break budget. We got to stay within a budget.
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So how does this, how can this be now? So let's
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make this make sense. So there are practical
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ways, you know what I'm saying? Scrappy ways
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of empowering things that you already possess.
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I mean, just think about it. It's not all the
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way about the money, promotional values anymore.
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There's still values that are there. Don't get
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me wrong. It actually boosts the adrenaline of
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whatever the situation is that you're promoting.
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But for the ones that just, I mean, even those
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that have budget sometimes do this as well. What's
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one big thing that has been, you know, coming
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around more now that people haven't paid, some
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haven't paid attention are taking, the biggest
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thing is, this is one big thing. First, if you
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already own something like a video, right? Let's
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take a video, for example. So you got like a
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two minute, three minute video. You already got
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like, 10 to 15 videos to promote already right
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there. So, for example, what I mean by that,
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the world runs and drives off of TikTok, Instagram,
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YouTube, and even add Rumble to the crew now
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because they're doing shorts. Even the case of
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maybe even a... Snapchat even even the situation
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is there to even to boost that side of things
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too What you could do is break your video up
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into shorts meaning let's say Say you got two
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verses, right? You could break your verse up
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Say you got 16 bars You can make a video of just
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let's say the first four bars That's one video
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Second video Make sure, I'ma put, I'ma list this
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as, you probably won't even see me right now,
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but I'ma list all this. So take these videos,
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bust these videos down. Take the first verse,
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like I said, first four bars, boom, that's a
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video. Second four bars, boom, that's a video.
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Third four bars, boom, that's a video. Fourth
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four bars, boom, that's a video. So for the case
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of, that's eight and eight, that's 16 bars. So
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you just made four videos. So there's different
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situations that you're there's different vibes
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that you're creating from each part of your Song
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like you have to create a vibe For that song
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somebody may not go see the whole video But you
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can surely give them something of what you're
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saying what you're what you're doing in that
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video to make that promotional value have Standing
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point for you. That's this is the biggest thing
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this and this again This is this we haven't if
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you already had a video. This is zero budget
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to do this Like even if you want to go outside
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and create a video with your phone right now
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You don't have to be like the most super pristine
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videos anymore. You can do a one scene video
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one scene Bust it down like that's that's what
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you want to get yourself into getting your they
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As they say, there are many things that you can
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do to get your song heard. I mean, think about
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it. They just heard four bars of your song, and
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they see you out walking around somewhere. They
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be like, hey, I know who you are. I saw you.
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You had this little part of your song. It just
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rolled through on my timeline. I saw you. These
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little things start to end up being valuable.
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Valuable. So Q got cute like you Q got has a
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bunch of songs out right now video video wise
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More videos than most people do have so most
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people only really have you know one solid video
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most cases Yeah One solid video some some are
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blessed to even have two But then some people
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are blessed to have more than two You know, they're
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quite a great quality at that, not just have
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a quality to on point, you know. So the biggest
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the biggest thing is, is making yourself more
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available to what's out here. The more you make
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yourself available, posting these as reels and
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people are catching that reel and the reel start
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to move across platforms and somebody just catch
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that one piece of that song. And they probably
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come and look like, well, who's the rest of this?
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They got the rest of that song? Now you're getting
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traffic to what your situation is to come tap
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in with you to see what you got going on. I'm
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giving away. I'm giving away. I'm giving away.
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So this is like a, this is, you know, it's like
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a speed up version. You know, you're speeding
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up what, what people may want to tap in with
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you just by giving them something that short.
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I mean, just seriously, that short. Now, another
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thing. Power of community over fans. Hear what
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I said. Power of community over fans. Stop always
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looking for fans. Try to build a community. Community
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has way more power than just sitting there saying
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that you're looking for fans. Because sometimes
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people aren't coming to you as a fan. Sometimes
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people are coming to you for what you are, who
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you are. The stories align. Something aligns
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with you, what you did, something that you said
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that could make sense. I'm going to ask a question,
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Q. So there's a lot of people that know of you.
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in a sense of, do you feel that your feelings,
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or you feel that you have more so fans, or do
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you feel you have a community? Honestly, man,
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I don't, that's a good question. Honestly, I
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don't really know. I don't really know if I have
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fans or a community because All I know is I go
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by numbers. You know, I have people that stream
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my music consistently. So if that's community,
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I would say community consistency because I might
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not have the biggest fan base. I might not have
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the largest fan base, but I have a consistent
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fan base that will support me if I drop. Like,
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I know I have these certain amount of people
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Coming back, you know I'm saying I had a certain
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amount of people coming back every time I drop
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something new I can expect them to check it out
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or support it or share it or check in I just
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like it and love it comment Engagement, you know,
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so I think I have more of a community than a
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fan base Okay, so this is this is this is why
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I give you some examples of what I mean So I
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learned to power a community via my own path
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and via how I learned it as in watching how the
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flow of things was starting to go. So I give
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you an example. A fan is somebody you could,
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anything that you have that drops, anything.
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It could be some shades with somebody, with your
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name on it. Or, you know, it could be a key with
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your name on it. You know what I'm saying? It
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could be a toilet paper roll with your name on
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it. They'll buy it. Fan. If you got a show, you
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coming to the city, they show up, fan. Now, community.
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Let me give a detail of a community. A community
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is something where, where people can come, not
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in the sense of fandom, they come in the sense
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of they understand things on a level to where
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you understand it and they understand it. And
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y 'all can kind of commune on the situation to
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where like how they say, You know you have to
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be able to play golf with people you got to go
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out and hit the golf courses with people who
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play golf It's a community for that or the sake
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of you got people who go play bingo You know
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all the old folk gather together Sometimes it's
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something y 'all folk gather together in this
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one spot Just to play bingo or you got this group
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of people that meet up in the mountains And they
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go just meet together and go walk around through
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mountains and random mountains and stuff like
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the random trail walks and stuff like that It's
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a community then. So let me explain what I mean
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by the power of a community over fans. The power
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of what the community can help you do is grow
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in a sense of things that you can do to make
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your brand be bigger. So for example, those people
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that I tie into, there's a community of people
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who need help. who need genuine help, who need
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genuine advice, who need genuine structured planning
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and things that they need that. Like people take
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that part less serious in a sense of because
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they think that sometimes it might be some weirdness
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going on with like tying into some folk that's
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on the same level of mentally on the same level
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as you. No, it's not nothing wrong with that
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at all because each one can teach one but that
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at the same time that togetherness they could
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feed you into their community, into their fandom
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ship. You know what I'm saying? So you pick up
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a whole nother piece of something just because
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this person rocks with you. You know what I'm
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saying? That opens you up to their fan base.
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So like, for example, if there's podcasts that
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tie into us and we do podcasts with other with
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other folks, that's a win win situation. So it's
00:12:14.750 --> 00:12:17.450
a time into a certain community of things versus
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just grabbing fans. You know, sometimes you can
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gain fans just from Tying in with somebody else.
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That's tactic that still works. It is very free
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to do. All you have to do is just tie in. That's
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it. Simple as that. It don't take much. It ain't
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say you got to have a thousand people. It could
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just be two people. It could be one. It could
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be ten. It could be 50. However, the community
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meets your need. What do you need from that community?
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But that is a very, very, very free way. Another
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way. has been known to be called Gorilla Playlist.
00:12:58.100 --> 00:13:04.960
Now, these things are very simple to do if you're
00:13:04.960 --> 00:13:07.419
getting yourself to the right people, to the
00:13:07.419 --> 00:13:10.960
right situation. So, just like, I'm gonna give
00:13:10.960 --> 00:13:13.519
you an example. This is something that we're
00:13:13.519 --> 00:13:14.960
getting ready to do here at Not Just Music Podcast,
00:13:15.080 --> 00:13:19.700
and that's start a Apple Playlist and a Spotify
00:13:19.700 --> 00:13:24.169
Playlist. where artists can come, tap in, if
00:13:24.169 --> 00:13:27.230
you tapped in with us, share your music, you
00:13:27.230 --> 00:13:30.309
can put it on a playlist. So, let me give you
00:13:30.309 --> 00:13:33.669
an example of what's gonna happen here. So, these
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artists get to send their music, you know, however
00:13:36.309 --> 00:13:38.649
the case be, tap in, whether it's via the radio,
00:13:39.429 --> 00:13:41.850
or not just music podcast, or just via the podcast
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situation. Tied the music in, we tied it into
00:13:44.870 --> 00:13:50.110
a playlist. Imagine if you got 50 people. that
00:13:50.110 --> 00:13:53.830
you sent your song to. And 15 of them put your
00:13:53.830 --> 00:13:59.429
song on a playlist. 15 of them put your song
00:13:59.429 --> 00:14:02.029
on a Spotify playlist, on an Apple playlist.
00:14:04.850 --> 00:14:06.669
Some maybe not and probably ever knew that this
00:14:06.669 --> 00:14:08.549
even made sense. Some people, I looked at some
00:14:08.549 --> 00:14:12.289
people's playlist, musical playlist that are
00:14:12.289 --> 00:14:14.450
certain companies, different brands. Some of
00:14:14.450 --> 00:14:18.029
these playlists got like hundreds of thousands.
00:14:18.320 --> 00:14:22.379
and even up to millions of plays on their playlist.
00:14:23.700 --> 00:14:27.539
So imagine how many songs are getting hit going
00:14:27.539 --> 00:14:30.000
down this playlist. You know what I'm saying?
00:14:30.419 --> 00:14:33.860
Imagine how many songs get hit. In the case it
00:14:33.860 --> 00:14:38.320
be, these playlists work at your advantage for
00:14:38.320 --> 00:14:42.440
free. Just because the case of it may take your
00:14:42.440 --> 00:14:45.519
streams up 50, it may take your streams up a
00:14:45.519 --> 00:14:47.740
thousand, it may take your streams up. however
00:14:47.740 --> 00:14:51.460
many it is, whoever that you're tying into, and
00:14:51.460 --> 00:14:53.340
how do you tie into them? In the case of me,
00:14:53.360 --> 00:14:58.720
just go on any of these platforms, do searches,
00:14:59.000 --> 00:15:01.659
find these playlists that are already popping,
00:15:02.159 --> 00:15:05.820
that you visibly can see that are popping, and
00:15:05.820 --> 00:15:09.500
see how it is that you can connect with them.
00:15:10.620 --> 00:15:12.820
Now, I'm gonna ask, I'm gonna bring this up because
00:15:12.820 --> 00:15:17.480
this is something that I told Q to do. We just
00:15:17.480 --> 00:15:21.360
had a conversation about this and how to tie
00:15:21.360 --> 00:15:24.940
in with different situations. We talked about
00:15:24.940 --> 00:15:27.779
it on the radio, but I want him to bring it up
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now for the sake of so some can understand that
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there is a way to do so. So what's the tactic
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that you started doing as of lately Q that was
00:15:39.559 --> 00:15:42.320
totally free for you to do? All it took was you
00:15:42.320 --> 00:15:46.240
for your email. in your song, in your mind for
00:15:46.240 --> 00:15:50.019
a few minutes, what did you do? Just reaching
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out, hitting folks up, reaching out, giving a
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word via email or messenger, Instagram, DM, in
00:16:04.220 --> 00:16:09.000
person, pull up, hey, how you doing? You hear
00:16:09.000 --> 00:16:12.100
that? You hear that one people? Say that last
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Pulling up on people, just conversation with
00:17:18.019 --> 00:17:22.599
people. Opening your mouth. Hey, how you doing?
00:17:23.790 --> 00:17:27.410
Hey, how you doing? Can start a whole business
00:17:27.410 --> 00:17:31.769
plan. That's how I found my videographer lady
00:17:31.769 --> 00:17:37.849
that just did my shot my video for my Juneteenth
00:17:37.849 --> 00:17:40.869
performance. And also that's how I got on the
00:17:40.869 --> 00:17:46.849
Juneteenth by word of mouth, by me reaching out.
00:17:47.509 --> 00:17:52.390
And also community, going back to community,
00:17:53.600 --> 00:17:59.079
I've done things in Salisbury for years. So my
00:17:59.079 --> 00:18:02.019
name kind of resonates in there. I've had interviews
00:18:02.019 --> 00:18:05.019
at Limerstone College. Shout out to Limerstone.
00:18:05.500 --> 00:18:08.039
So the community of people up there, when you
00:18:08.039 --> 00:18:11.200
say my name, they know me. My face value is value.
00:18:12.539 --> 00:18:18.000
So that's what I meant by community. I know if
00:18:18.000 --> 00:18:22.369
I wanted to do a show in Salisbury, I could have
00:18:22.369 --> 00:18:26.450
a good audience come out, support. Like, if I
00:18:26.450 --> 00:18:28.450
wanted to do something with Livingstone College,
00:18:28.529 --> 00:18:30.569
because Livingstone College has interviewed me,
00:18:31.089 --> 00:18:33.789
I'm in the system, they know me, they support
00:18:33.789 --> 00:18:37.049
me. All I had to do was give a word and I could
00:18:37.049 --> 00:18:40.490
have, like, college kids on that campus, like,
00:18:40.589 --> 00:18:43.289
for a show. And that's based off the community
00:18:43.289 --> 00:18:48.289
and connections. Shout out to Menae Smith. The
00:18:48.289 --> 00:18:51.450
connections that I've had... in Salisbury for
00:18:51.450 --> 00:18:54.109
the longest. You know, that's why I always, and
00:18:54.109 --> 00:18:57.630
I always say thanks and give back to them. You
00:18:57.630 --> 00:19:00.069
know what I'm saying? Like when I can and show
00:19:00.069 --> 00:19:04.750
love. So, yeah, I know I went overboard with
00:19:04.750 --> 00:19:06.250
it. Nah, that's what she's talking about. It
00:19:06.250 --> 00:19:10.410
tied into everything that you were saying. That's
00:19:10.410 --> 00:19:13.269
it. The word of mouth, you know, you need it.
00:19:13.349 --> 00:19:15.710
It's absolutely free. You give your experience
00:19:15.710 --> 00:19:18.640
off of what you know. And that's why I'm Pointing
00:19:18.640 --> 00:19:20.579
out a situation of something that you know is
00:19:20.579 --> 00:19:23.740
something that is something that is forgotten
00:19:23.740 --> 00:19:27.559
a lot of times Because the internet moves very
00:19:27.559 --> 00:19:31.839
fast, but I've given points today though. So
00:19:31.839 --> 00:19:34.460
Those that don't know that there's a free way
00:19:34.460 --> 00:19:37.259
to do it. You got to get active You got to give
00:19:37.259 --> 00:19:39.500
some folks some stuff like take it again. If
00:19:39.500 --> 00:19:43.279
you got two songs, you got 30 reels right there
00:19:43.950 --> 00:19:46.609
30, maybe even more. Can I add something to it?
00:19:46.609 --> 00:19:51.089
Can I add something to it? Also, if your music
00:19:51.089 --> 00:19:53.849
is registered, you know, you put it through Tonecore,
00:19:53.950 --> 00:19:57.549
I'm sure it's registered. If that video picks
00:19:57.549 --> 00:20:01.250
up that song and that video gets that many clicks,
00:20:01.490 --> 00:20:04.329
you're making revenue off the video, off your
00:20:04.329 --> 00:20:09.130
app, like your song. So like I just did a performance
00:20:09.130 --> 00:20:11.809
Juneteenth, I'm giving examples. So I did basically
00:20:11.809 --> 00:20:15.599
what you said, like Had a video I site video
00:20:15.599 --> 00:20:19.079
on my phone. I had the videographer shoot video
00:20:19.079 --> 00:20:22.579
on her on her camera We had like three people
00:20:22.579 --> 00:20:25.799
with cameras. Well three people she brought two
00:20:25.799 --> 00:20:28.099
people with us. She was using the big camera
00:20:28.099 --> 00:20:33.640
actually recording one of her daughters had my
00:20:33.640 --> 00:20:38.759
phone and Her phone getting backup footage then
00:20:38.759 --> 00:20:41.359
we had another girl getting footage on another
00:20:41.359 --> 00:20:47.910
camera So I told them, let's shoot it on my phone
00:20:47.910 --> 00:20:50.329
also because I want to have, I want to break
00:20:50.329 --> 00:20:53.950
it down. I want to have snippets for promo until
00:20:53.950 --> 00:20:56.430
the original video is done. You know what I'm
00:20:56.430 --> 00:20:59.390
saying? And I knew the song was loud and you
00:20:59.390 --> 00:21:02.009
know, you could hear it, it picks it up. So I
00:21:02.009 --> 00:21:04.890
knew it would recognize that song and I would
00:21:04.890 --> 00:21:07.730
get revenue for that song. And it will recognize
00:21:07.730 --> 00:21:10.269
it was my song or what not. This is True Love,
00:21:10.430 --> 00:21:13.380
Quincy Murdoch. So I broke it down like first
00:21:13.380 --> 00:21:16.299
verse, then I did a second verse. Then I did
00:21:16.299 --> 00:21:19.960
like a reaction, like with a female in the background
00:21:19.960 --> 00:21:23.359
vibing to it. You know, I shared it. You know,
00:21:23.400 --> 00:21:26.259
I shared a reaction. So now you're getting revenue
00:21:26.259 --> 00:21:29.859
for the song pickup. Then you're promoting the
00:21:29.859 --> 00:21:33.279
song by reaction, like showing the engagement
00:21:33.279 --> 00:21:36.779
to the song in the video. So you're getting all
00:21:36.779 --> 00:21:38.759
this stuff, doing all this stuff, and it's all
00:21:38.759 --> 00:21:41.819
for free. It's just at the. then you know the
00:21:41.819 --> 00:21:45.039
hands, it's at your hand tips, basically your
00:21:45.039 --> 00:21:48.519
fingertips, you know, on that phone. So that's
00:21:48.519 --> 00:21:50.859
what I did. You know, just a little example for
00:21:50.859 --> 00:21:54.920
somebody that is, you know, video wise, you know,
00:21:55.099 --> 00:22:01.940
trying to utilize it for you. And this is something
00:22:01.940 --> 00:22:05.980
too for, you know, to go on about to, you know,
00:22:10.250 --> 00:22:13.069
Three seconds, this is something going back to
00:22:13.069 --> 00:22:19.390
the video. Three seconds is all it can take to
00:22:19.390 --> 00:22:23.049
blow your situation all the way up. Literally,
00:22:23.250 --> 00:22:28.210
three seconds. But how captivating is your three
00:22:28.210 --> 00:22:34.430
seconds, though? It still comes down to how sellable
00:22:34.430 --> 00:22:37.930
something is. Is it sellable? I'm sorry. Like
00:22:37.930 --> 00:22:40.450
it's just is it sellable? And I'm not meaning
00:22:40.450 --> 00:22:45.130
just like sell money. I'm talking about to the
00:22:45.130 --> 00:22:48.150
point where it invest them into you and to the
00:22:48.150 --> 00:22:50.069
point where they're coming to check you out and
00:22:50.069 --> 00:22:54.130
come look at what you got going on. Is it that
00:22:54.130 --> 00:22:57.529
is it there? If it ain't there, you would know
00:22:57.529 --> 00:23:00.849
in time. But the case is you got to get moving
00:23:00.849 --> 00:23:03.250
on it. Can't just sit and just be like chilling
00:23:03.250 --> 00:23:06.869
on it. You got to put some content out. You gotta
00:23:06.869 --> 00:23:08.970
put it out. You gotta put it out, y 'all. You
00:23:08.970 --> 00:23:11.829
gotta get it out to the point where it's tangible.
00:23:11.990 --> 00:23:14.250
Somebody can come back and look at it over and
00:23:14.250 --> 00:23:16.549
over and over and come back and listen to it
00:23:16.549 --> 00:23:19.970
over and over and over again. That's what's needed.
00:23:21.049 --> 00:23:22.490
That's what's needed. That's what I do. I keep
00:23:22.490 --> 00:23:25.430
it in their face. I know they be like, man, this
00:23:25.430 --> 00:23:27.710
dude keep posting the same like his song, but
00:23:27.710 --> 00:23:31.390
I want you to have that song memorized in your
00:23:31.390 --> 00:23:34.329
head. You know, every time it come up on your
00:23:34.329 --> 00:23:38.059
screen, you hear it. This is true. I want you
00:23:38.059 --> 00:23:41.319
to keep hearing it like and keep seeing my face.
00:23:41.539 --> 00:23:43.880
I want you to keep hearing my voice and seeing
00:23:43.880 --> 00:23:47.220
my face. And as an artist, I just gave it out
00:23:47.220 --> 00:23:52.000
right there. Like, man, the free free game. Keep
00:23:52.000 --> 00:23:55.460
you if you got your face, you want to be seen
00:23:55.460 --> 00:23:59.059
nonstop and you want to be heard. So you want
00:23:59.059 --> 00:24:03.559
the audio to continuously play in their heads.
00:24:03.680 --> 00:24:06.130
You want to keep it in their ears. keep that
00:24:06.130 --> 00:24:10.170
audio out there and then you want to show your
00:24:10.170 --> 00:24:13.549
face in these in these videos face recognition
00:24:13.549 --> 00:24:16.650
and voice audio as a music artist is basically
00:24:16.650 --> 00:24:19.430
the key the key to win that's is basically the
00:24:19.430 --> 00:24:23.710
key to win and even if you're just making food
00:24:23.710 --> 00:24:27.369
play your song in the background you know play
00:24:27.369 --> 00:24:31.730
like tag tag your song in there put a link in
00:24:31.730 --> 00:24:35.630
there links Yeah, if you got links with music
00:24:35.630 --> 00:24:38.309
put them links in there add them links to the
00:24:38.309 --> 00:24:43.509
videos crucial hashtags Hashtags still are popular
00:24:43.509 --> 00:24:46.589
Hashtag the heck out of your posts, you know,
00:24:46.730 --> 00:24:50.990
I'm saying if it's R &B R &B Bob's, you know
00:24:50.990 --> 00:24:56.250
live performance show You know add that in there,
00:24:56.250 --> 00:24:59.769
you know saying cuz it's gonna reach That those
00:24:59.769 --> 00:25:03.019
audience the ones that may be interested in what
00:25:03.019 --> 00:25:08.099
you have to offer. I know I'm saying a lot, man.
00:25:08.119 --> 00:25:09.960
Oh, no, you fine. Just make sure you get everything
00:25:09.960 --> 00:25:14.099
out. I don't like to cut. Yeah. Yeah. Yeah. So.
00:25:16.099 --> 00:25:20.859
There is a thing of understanding that a lot
00:25:20.859 --> 00:25:24.779
of this is psychological. Like psychologically,
00:25:24.779 --> 00:25:29.859
you have to be. There, you know, there's a moment
00:25:29.859 --> 00:25:35.619
where you can, you know, lay back and try to
00:25:35.619 --> 00:25:40.039
think that your situation is super on point.
00:25:40.900 --> 00:25:44.059
But the thing is, if you really think it's super
00:25:44.059 --> 00:25:46.599
on point, and you think it's something that's
00:25:46.599 --> 00:25:50.059
really, really there for somebody, remember,
00:25:50.200 --> 00:25:54.400
you're selling the lifestyle, not a song. Remember
00:25:54.400 --> 00:25:57.259
this now. This is something a lot of folk be
00:25:57.259 --> 00:26:02.430
like, man. We got R &B, we got R &B legends going
00:26:02.430 --> 00:26:06.509
on a tour from June to December working like
00:26:06.509 --> 00:26:09.890
they new artists, Chris Brown and Usher. If they
00:26:09.890 --> 00:26:14.390
not taking no breaks, bro. They sold. I ain't
00:26:14.390 --> 00:26:16.569
got to say, I ain't got to say much, but if they're
00:26:16.569 --> 00:26:18.609
not taking no breaks, bro, what does that tell
00:26:18.609 --> 00:26:22.289
you? Like for me as an artist, like any artist
00:26:22.289 --> 00:26:25.349
out here, you think we got time to just be like,
00:26:25.349 --> 00:26:27.410
like you just say, oh, we got this in the bag.
00:26:28.430 --> 00:26:31.529
Now it's selling even with podcasting sell a
00:26:31.529 --> 00:26:34.390
lifestyle. You're selling a lifestyle to something,
00:26:34.390 --> 00:26:40.430
you know the people don't understand Just videos
00:26:40.430 --> 00:26:43.269
they want to hear what you got to say about something
00:26:43.269 --> 00:26:46.230
or saying about or rap about Whatever it is that
00:26:46.230 --> 00:26:49.109
you do like you really have to be knowledgeable
00:26:49.109 --> 00:26:52.009
of it You I mean, I'm not like not seriously
00:26:52.009 --> 00:26:55.690
not playing like so I'll take it and try to like
00:26:55.690 --> 00:26:59.119
make it Like, oh yeah, yeah, yeah, I can, I can,
00:26:59.119 --> 00:27:02.180
you know, I can do this, I can do that. You can
00:27:02.180 --> 00:27:04.559
talk about it a lot, but can you show it a lot?
00:27:05.440 --> 00:27:08.180
If you can show it a lot, that goes a long way.
00:27:08.500 --> 00:27:10.779
Like if you can show it, like show them what
00:27:10.779 --> 00:27:14.259
you, that you know what you're doing versus just
00:27:14.259 --> 00:27:17.339
acting like you know what you're doing, show
00:27:17.339 --> 00:27:20.839
them. That's the psychological part of it. Like
00:27:20.839 --> 00:27:23.400
you're selling that part of you You're selling
00:27:23.400 --> 00:27:26.200
that part of you that you know, that is like
00:27:26.200 --> 00:27:28.559
man. This part of me is super dope I want somebody
00:27:28.559 --> 00:27:32.299
to understand this or hit is or and get in on
00:27:32.299 --> 00:27:36.220
this like that's that's what That's what gets
00:27:36.220 --> 00:27:38.720
you to the point again to what makes it something
00:27:38.720 --> 00:27:40.880
that could be big something that can go viral
00:27:40.880 --> 00:27:44.079
something that could go You know really be It's
00:27:44.079 --> 00:27:45.900
just gotta be something that's strategically
00:27:45.900 --> 00:27:49.160
done that only you can do. Only you can come,
00:27:49.460 --> 00:27:51.440
they can come to you and get this. I can only
00:27:51.440 --> 00:27:53.380
come to Q to get this. I'm gonna come to Dwayne
00:27:53.380 --> 00:27:55.460
to get this. I can come to whoever to get this.
00:27:55.740 --> 00:27:58.920
That's the only thing that would be the driven
00:27:58.920 --> 00:28:01.720
point. Can I add one more thing? I'm sorry. Go
00:28:01.720 --> 00:28:07.180
ahead. You wanna also, all your talents, if you
00:28:07.180 --> 00:28:09.539
a person that have multiple talents and multiple
00:28:09.539 --> 00:28:14.359
gifts, use those. Don't never be like, okay,
00:28:14.440 --> 00:28:18.160
I'm gonna take a break doing this just to do
00:28:18.160 --> 00:28:20.900
that. Balance it out because you want to give
00:28:20.900 --> 00:28:25.359
the world all of you. Like Usher, Chris Brown,
00:28:25.380 --> 00:28:28.480
they're not just singers. They're entertainers.
00:28:29.099 --> 00:28:33.420
They're actors. Like Quincy, like, you know,
00:28:33.599 --> 00:28:36.900
I love to talk. For example, I like to talk.
00:28:37.240 --> 00:28:43.099
I love to perform. I love music. Friday. Juneteenth,
00:28:43.319 --> 00:28:45.500
actual Juneteenth, I did a speaking engagement,
00:28:46.240 --> 00:28:49.180
but that was press though. I'm good with audiences.
00:28:49.339 --> 00:28:51.279
I'm good with crowds. I'm good with talking.
00:28:52.599 --> 00:28:55.799
So I utilize my podcasting skills, my talking
00:28:55.799 --> 00:28:59.380
skills, and situations where I think people that
00:28:59.380 --> 00:29:02.859
will gravitate to that and gain a following that
00:29:02.859 --> 00:29:06.140
way. And then Saturday, you see me in a complete
00:29:06.140 --> 00:29:10.369
different set on stage performing. You know I'm
00:29:10.369 --> 00:29:13.589
saying so it's like if God give you these talents
00:29:13.589 --> 00:29:17.970
never limit yourself utilize utilize those talents
00:29:17.970 --> 00:29:21.789
Some way, you know I'm saying so because you're
00:29:21.789 --> 00:29:23.809
selling yourself short If you're if you're not
00:29:23.809 --> 00:29:26.950
using all those talents in some way that God
00:29:26.950 --> 00:29:33.650
has gifted you with And that's all free that's
00:29:33.650 --> 00:29:36.930
all free this is all just off ability and wanting
00:29:36.930 --> 00:29:39.059
to do You know what I'm saying? That's really
00:29:39.059 --> 00:29:43.160
what it's about. You're showing up. You're showing
00:29:43.160 --> 00:29:47.500
up. You're psychological again. You know, that's
00:29:47.500 --> 00:29:53.140
your goal is to psych yourself up. Get yourself
00:29:53.140 --> 00:29:56.539
ready. You know, get yourself ready to do things
00:29:56.539 --> 00:30:01.700
and continue to do it. And don't get lazy just
00:30:01.700 --> 00:30:03.019
because you're doing it with no budget. Don't
00:30:03.019 --> 00:30:06.309
get lazy. The biggest thing you could do with
00:30:06.309 --> 00:30:08.569
no budget is sit there and say that you don't
00:30:08.569 --> 00:30:13.210
have anything to do. That's the biggest lie.
00:30:13.390 --> 00:30:15.029
That means you got plenty to do. If you don't
00:30:15.029 --> 00:30:16.769
have anything, you feel like you don't have anything
00:30:16.769 --> 00:30:18.490
to share, that means it's time to do something.
00:30:19.670 --> 00:30:22.970
It means you're trying to do something. I mean,
00:30:22.970 --> 00:30:24.809
it's not a thing that somebody's just going to
00:30:24.809 --> 00:30:27.869
hand to you. It's not going to be handed to you
00:30:27.869 --> 00:30:33.490
at all. At all. But it's right there, though.
00:30:34.160 --> 00:30:36.900
Hey, you talk about you can't perform, man. They
00:30:36.900 --> 00:30:41.940
have open mics, open mic nights, karaoke night.
00:30:43.400 --> 00:30:46.660
You know, hey, I'll pop up to one or two of them,
00:30:46.660 --> 00:30:49.920
you know, and sing. And guess what? Like, whose
00:30:49.920 --> 00:30:52.740
song is it? Oh, that's my song. You know, it's
00:30:52.740 --> 00:30:57.460
on all platforms. Boom. Now you never know. The
00:30:57.460 --> 00:30:59.960
club might want to book you for shows now. Oh,
00:30:59.980 --> 00:31:01.880
y 'all love how he rocking the crowd. I love
00:31:01.880 --> 00:31:05.829
how he keep him coming up. Love okay, so let's
00:31:05.829 --> 00:31:10.329
work something out So you turned a free situation?
00:31:10.990 --> 00:31:15.009
You just showing up? If broadcasting your talent,
00:31:15.250 --> 00:31:17.849
and you turn that to a money situation where
00:31:17.849 --> 00:31:21.130
somebody wants to book you now or Somebody streams
00:31:21.130 --> 00:31:25.269
your song buys your song So like doing free things
00:31:25.269 --> 00:31:29.150
also the mindset Don't always look at like doing
00:31:29.150 --> 00:31:33.160
free things is is a bad thing Like if I'm not
00:31:33.160 --> 00:31:36.480
getting paid from this right away, like don't
00:31:36.480 --> 00:31:38.559
look at it that way. Look at it as like you're
00:31:38.559 --> 00:31:41.279
doing this and it's going to open up another
00:31:41.279 --> 00:31:43.880
door and that door is going to open up another
00:31:43.880 --> 00:31:45.880
door. You know what I'm saying? Eventually the
00:31:45.880 --> 00:31:48.720
money will come if you're doing it for the right
00:31:48.720 --> 00:31:50.640
reasons, for the love of it. You know what I'm
00:31:50.640 --> 00:31:54.420
saying? So don't don't don't shut yourself saying,
00:31:54.579 --> 00:31:56.859
oh, I'm not doing that. Or even if you got to
00:31:56.859 --> 00:32:00.890
pay twenty five dollars a perform. You know two
00:32:00.890 --> 00:32:04.049
songs or whatever like $25 ain't gonna kill you
00:32:04.049 --> 00:32:11.109
like you put $25 on gas or food You can put that
00:32:11.109 --> 00:32:14.190
$25 that ain't outrageous on a song or perform
00:32:14.190 --> 00:32:18.809
two songs get in front of a crowd Get video Always
00:32:18.809 --> 00:32:23.009
come prepared record it What so like record it
00:32:23.009 --> 00:32:26.150
you want you want to document? That's also free
00:32:26.150 --> 00:32:30.380
document what you do document it Documentation
00:32:30.380 --> 00:32:33.720
means everything. Because other than that, like,
00:32:33.920 --> 00:32:36.599
how will people know or have anything to go back
00:32:36.599 --> 00:32:40.740
and view of you to see what you're about? I see
00:32:40.740 --> 00:32:43.819
what you like, what you do. So documentation,
00:32:44.220 --> 00:32:47.559
which is also free, you want to document everything
00:32:47.559 --> 00:32:50.059
that you do, because that's you. That's your
00:32:50.059 --> 00:32:54.000
brand. All right, people, we're going to close
00:32:54.000 --> 00:32:58.230
this out. Remember, zero budget. Zero budget
00:32:58.230 --> 00:33:00.849
does not mean that you cannot do anything. Zero
00:33:00.849 --> 00:33:04.130
budget means you can go a long way. I mean, a
00:33:04.130 --> 00:33:07.950
very, very, very, very long way if you have zero
00:33:07.950 --> 00:33:10.309
budget. There's a lot of stuff that you can do
00:33:10.309 --> 00:33:13.230
simply at home by yourself now. There are no
00:33:13.230 --> 00:33:15.769
excuses. There are plenty of things that you
00:33:15.769 --> 00:33:17.470
can do. And if you didn't know, go back a few
00:33:17.470 --> 00:33:20.869
podcasts and just check about a good handful
00:33:20.869 --> 00:33:23.150
of podcasts back. You will see what you can do.
00:33:23.359 --> 00:33:25.940
Just by yourself, you know, nothing, nothing
00:33:25.940 --> 00:33:29.559
hard. It's easy task and make sure that you're
00:33:29.559 --> 00:33:34.000
also taking advantage of the game, the time versus
00:33:34.000 --> 00:33:36.119
just sitting up here, just saying that, oh, I
00:33:36.119 --> 00:33:37.500
ain't got nothing to do. Take advantage of the
00:33:37.500 --> 00:33:39.039
time that you have. That's that would be the
00:33:39.039 --> 00:33:41.500
first thing. So if you're sitting at home and
00:33:41.500 --> 00:33:44.119
you know, it's nothing you can, you know, I ain't
00:33:44.119 --> 00:33:45.880
nothing I can do. There's plenty you can do.
00:33:46.299 --> 00:33:48.779
Get creative. It's all out here now. It ain't
00:33:48.779 --> 00:33:51.980
hard to do. So hopefully y 'all can take that
00:33:51.980 --> 00:33:55.420
in. And it makes sense of that for the next,
00:33:55.900 --> 00:33:57.599
you know, until we get back the next time, there's
00:33:57.599 --> 00:33:59.619
a lot more to go on this zero budget situation,
00:33:59.660 --> 00:34:01.180
but we're going to move it from zero budget into
00:34:01.180 --> 00:34:03.640
a couple other things too. That could be very
00:34:03.640 --> 00:34:05.559
much, there could be a small budget involved,
00:34:05.619 --> 00:34:08.179
but the small budget involved is really your
00:34:08.179 --> 00:34:10.380
ticket to get moved. You know, it's not like
00:34:10.380 --> 00:34:12.059
a lot, don't take a lot. Like Q said, sometimes
00:34:12.059 --> 00:34:14.039
this stuff is just gas money, but at the same
00:34:14.039 --> 00:34:16.519
time, you might have to put out putting it in
00:34:16.519 --> 00:34:18.880
the gas tank for some, you know, it may be just
00:34:18.880 --> 00:34:21.039
for that one time. I ain't saying sit there and
00:34:21.039 --> 00:34:24.239
eat. I'm just saying, watch your mileage, budget
00:34:24.239 --> 00:34:26.800
your mileage to budget in something that you
00:34:26.800 --> 00:34:29.460
really want to do. Because it's something that
00:34:29.460 --> 00:34:32.139
you really want to do. You would do it. So take
00:34:32.139 --> 00:34:33.719
advantage of that. You know, take advantage of
00:34:33.719 --> 00:34:36.300
those small moments that you do have to, again,
00:34:36.699 --> 00:34:39.840
get going. Push it. Push yourself. Get it out
00:34:39.840 --> 00:34:42.900
there. If you need help, remember, ask for help.
00:34:43.940 --> 00:34:46.880
Always ask for help. Don't get ashamed now. You
00:34:46.880 --> 00:34:50.019
ain't came this far now. Don't get ashamed now.
00:34:50.300 --> 00:34:53.250
Ask for help. Even the big boys ask for help,
00:34:53.570 --> 00:34:56.570
ask for help. Don't abuse the help. Don't abuse
00:34:56.570 --> 00:35:01.050
it. Use it to your good and grow from it. Don't
00:35:01.050 --> 00:35:04.030
don't sit there and try to grow in somebody's
00:35:04.030 --> 00:35:07.130
pocket. Get out and get it yourself. It's doable.
00:35:08.210 --> 00:35:13.429
It is doable. Easy. Easy. So all love to everybody
00:35:13.429 --> 00:35:17.409
until we get up next time. Y 'all hanging tough
00:35:17.409 --> 00:35:23.829
again. Check out NJMP radio. NJMP radio. It's
00:35:23.829 --> 00:35:25.349
on the website. All you gotta do is click them
00:35:25.349 --> 00:35:26.650
three lines up there at the top and it'll take
00:35:26.650 --> 00:35:30.050
you right over there to NJMP radio. We also have
00:35:30.050 --> 00:35:33.210
playback now as well, NJMP radio playback to
00:35:33.210 --> 00:35:36.949
check out those that didn't get to hear streams
00:35:36.949 --> 00:35:39.590
from the past radio situation. And then you get
00:35:39.590 --> 00:35:41.989
to listen to it again. So again, check it out
00:35:41.989 --> 00:35:46.550
too. All right y 'all, till next time. And hang
00:35:46.550 --> 00:35:50.250
in there. Love y 'all. Peace




