Independent Artist Harsh Reality

WEBVTT

00:00:05.480 --> 00:00:09.359
All right, what's going on people? Back at y

00:00:09.359 --> 00:00:12.880
'all not just music podcast in the building It

00:00:12.880 --> 00:00:16.440
is almost the weekend here and we are ready.

00:00:16.460 --> 00:00:18.359
What's going on with you cute? How's everything?

00:00:19.339 --> 00:00:22.620
What's up, man? Happy happy Friday, man How are

00:00:22.620 --> 00:00:25.199
you doing, bro? How's everything? Excellent.

00:00:25.699 --> 00:00:27.859
Excellent. Excellent, man. No complaints here

00:00:29.049 --> 00:00:34.770
Get right to it so Question at hand is the music

00:00:34.770 --> 00:00:37.789
industry actually empowering indie artists right

00:00:37.789 --> 00:00:41.850
now Or did major labels just trick us into doing

00:00:41.850 --> 00:00:45.670
ten times the work for the same amount of noise

00:00:45.670 --> 00:00:51.250
So this ranges across a lot of different things

00:00:51.250 --> 00:00:53.149
I'm not going to say I'm just gonna talk about

00:00:53.149 --> 00:00:55.670
one thing today, or we'll just be talking about

00:00:55.670 --> 00:01:00.140
one thing today, but there's a question to be

00:01:00.140 --> 00:01:06.219
answered. So, do you have any idea and feeling

00:01:06.219 --> 00:01:11.079
to what actually people have to do firstly to

00:01:11.079 --> 00:01:14.819
call themselves independent? Like a lot of people

00:01:14.819 --> 00:01:18.560
consider this independent thing, they take it

00:01:18.560 --> 00:01:24.200
lightly. And a lot of people really don't know

00:01:24.200 --> 00:01:28.959
the correct energy to actually officially put

00:01:28.959 --> 00:01:34.719
into it because I mean, it's honest, it's a hard

00:01:34.719 --> 00:01:39.879
thing to learn is a business. Music business

00:01:39.879 --> 00:01:42.700
is one of the harshest businesses that are known

00:01:42.700 --> 00:01:49.060
to mankind. So I sent this to you already. Is

00:01:49.060 --> 00:01:51.200
the music industry actually empowering indie

00:01:51.200 --> 00:01:54.500
artists right now or did major labels just trick

00:01:54.500 --> 00:01:57.510
us into doing 10 times the work for the same

00:01:57.510 --> 00:02:00.510
amount of noise. What did you get from this?

00:02:00.709 --> 00:02:08.689
What would your answer be to this? That question,

00:02:09.129 --> 00:02:12.729
I can somewhat answer from an independent side,

00:02:12.889 --> 00:02:17.789
because I never been signed. But based off what

00:02:17.789 --> 00:02:23.539
I see signed artists go through, The advantage

00:02:23.539 --> 00:02:28.840
the advantage of assigned artists is Like you're

00:02:28.840 --> 00:02:32.460
gonna have like you're gonna be booked Most of

00:02:32.460 --> 00:02:35.120
the time you're gonna get book shows, you know,

00:02:35.159 --> 00:02:37.020
if you got you got a team that's gonna handle

00:02:37.020 --> 00:02:40.919
the bookings Versus the independent artists that

00:02:40.919 --> 00:02:44.680
may have to call around See what's going on talk

00:02:44.680 --> 00:02:47.000
to these promoters talk to these club owners,

00:02:47.000 --> 00:02:51.340
etc The advantage of being a signed artist is,

00:02:51.400 --> 00:02:53.979
you know, you got those people to get you them

00:02:53.979 --> 00:02:56.520
shows, you know what I'm saying? The downfall

00:02:56.520 --> 00:02:59.680
to that is they'll work you like a slave, but

00:02:59.680 --> 00:03:02.979
that's probably really the only money that you're

00:03:02.979 --> 00:03:07.180
going to get based off your music. So the shows

00:03:07.180 --> 00:03:10.520
you rely on the shows, you know, like with signed

00:03:10.520 --> 00:03:13.620
artists, I feel because really a lot of them

00:03:13.620 --> 00:03:16.020
signed bad deals. They don't own their masters.

00:03:16.099 --> 00:03:18.580
They don't own the rights to their music. So

00:03:18.580 --> 00:03:21.680
most of them are not getting the revenue for

00:03:21.680 --> 00:03:24.419
their music. So they have to go out to do shows,

00:03:24.419 --> 00:03:29.719
you know, versus the independent artists. That

00:03:29.719 --> 00:03:34.500
almost is like me, I own my music, so I get back

00:03:34.500 --> 00:03:38.860
percentages and I can just go out and freely

00:03:38.860 --> 00:03:41.699
just do shows, you know, also work a nine to

00:03:41.699 --> 00:03:45.719
five. You know, I still I'm. in good hands. So

00:03:45.719 --> 00:03:49.639
having that freedom is a blessing as an independent

00:03:49.639 --> 00:03:53.599
artist. So to answer your question, I feel like

00:03:53.599 --> 00:03:57.620
I think you're still going to have to put the

00:03:57.620 --> 00:04:01.599
work in as an artist no matter what, if you're

00:04:01.599 --> 00:04:06.960
signed or not signed. And I think being signed

00:04:06.960 --> 00:04:11.099
can actually distract you from the hard work

00:04:11.099 --> 00:04:15.590
you have to do. to become a artist, a real artist

00:04:15.590 --> 00:04:18.029
and a relevant artist. You know what I'm saying?

00:04:18.110 --> 00:04:19.850
Because you could be signed to a label and be

00:04:19.850 --> 00:04:23.829
here today going no more. Yeah. And based off

00:04:23.829 --> 00:04:27.350
that work you put in and that quality and that

00:04:27.350 --> 00:04:30.430
quantity, you know, will dictate how long you

00:04:30.430 --> 00:04:32.910
last signed or not signed. You know what I'm

00:04:32.910 --> 00:04:34.910
saying? So I think you're going to have to put

00:04:34.910 --> 00:04:37.389
the same amount of work in whether you're signed

00:04:37.389 --> 00:04:42.519
or not signed. You know, the To be relevant.

00:04:42.680 --> 00:04:46.519
I stay relevant I'm saying cuz like as we see

00:04:46.519 --> 00:04:49.600
Big -time artists that sign the labels are falling

00:04:49.600 --> 00:04:51.779
off by the wayside. You know I'm saying ain't

00:04:51.779 --> 00:04:54.860
no guarantee you're gonna blow just because You're

00:04:54.860 --> 00:04:57.839
assigned to a major label. You have to have something

00:04:57.839 --> 00:05:01.139
people won't that's just like with any artists

00:05:01.139 --> 00:05:04.819
big solo or you know, like independent or sign

00:05:04.819 --> 00:05:09.560
you have to be unique in some way and consistent

00:05:09.560 --> 00:05:12.800
and The quality has to be there. You know what

00:05:12.800 --> 00:05:14.379
I'm saying? It's something people want to see

00:05:14.379 --> 00:05:22.459
and hear. Look, these are let me break that down.

00:05:22.660 --> 00:05:26.560
This is that was perfectly on point. So for what

00:05:26.560 --> 00:05:31.199
you. So that's the that's like the site, the

00:05:31.199 --> 00:05:36.040
psychology of what. This whole thing is is like

00:05:36.040 --> 00:05:39.670
brutal is brutal realities. to where it goes

00:05:39.670 --> 00:05:46.050
on in a business. And sometimes having a path

00:05:46.050 --> 00:05:50.149
of independency changes the brutalness of it,

00:05:50.149 --> 00:05:53.569
but at the same time, the brutalness will drop

00:05:53.569 --> 00:05:58.990
in on the artist's lap or the independent artist's

00:05:58.990 --> 00:06:04.750
lap a lot of times. So now he pointed out one

00:06:04.750 --> 00:06:12.290
thing is in distribution. There's a myth to distribution

00:06:12.290 --> 00:06:17.269
a lot of y 'all don't know about. Paying for

00:06:17.269 --> 00:06:20.870
distribution does not equal being a label. Let

00:06:20.870 --> 00:06:24.589
me say it. Just because you distributed your

00:06:24.589 --> 00:06:28.310
music does not mean you became a label. Stop

00:06:28.310 --> 00:06:31.589
doing people like that, y 'all. Stop doing it,

00:06:31.649 --> 00:06:37.509
folk. Like, you can distribute music on your

00:06:37.509 --> 00:06:42.790
own. But to make it a considerable label situation,

00:06:43.709 --> 00:06:48.089
that has to be stopped, y 'all. Reality is basically,

00:06:48.910 --> 00:06:52.910
distribution is logistics. It's not a strategy.

00:06:54.350 --> 00:06:58.170
The real divide isn't major versus indie anymore.

00:06:58.350 --> 00:07:01.230
This is what they call it in our queue, funded

00:07:01.230 --> 00:07:06.410
versus unfunded. They don't even call it major.

00:07:06.509 --> 00:07:09.670
Versus indie anymore. They call it funded versus

00:07:09.670 --> 00:07:12.529
unfunded meaning artists are you know, cuz art

00:07:12.529 --> 00:07:14.910
basically artists are burning out because they

00:07:14.910 --> 00:07:19.110
don't realize You know a release requires a full

00:07:19.110 --> 00:07:23.290
-scale Market situation, you know, there's metadata

00:07:23.290 --> 00:07:28.449
management playlist pitching and a rolling budget

00:07:28.449 --> 00:07:31.730
which we've basically been talking about These

00:07:31.730 --> 00:07:34.790
are pieces to the puzzle. I like we done talked

00:07:34.790 --> 00:07:40.019
about is like three different times versus label,

00:07:40.759 --> 00:07:45.160
versus independence. It's changing now because

00:07:45.160 --> 00:07:46.899
there's a lot of independence, but a lot of people

00:07:46.899 --> 00:07:50.519
don't understand their independence versus what

00:07:50.519 --> 00:07:54.379
they're trying to achieve. Another thing is,

00:07:55.180 --> 00:08:02.220
start the music versus context. What do you feel

00:08:02.220 --> 00:08:07.459
about that? music versus content. And also let

00:08:07.459 --> 00:08:10.879
me add in, it's some great deals you can sign.

00:08:11.959 --> 00:08:14.800
You can sign single deals, distribution deals,

00:08:15.060 --> 00:08:20.959
single deals, album deals. I was watching this

00:08:20.959 --> 00:08:29.000
episode of R &B, what's Tanks? Firecats, real

00:08:29.000 --> 00:08:32.740
R &B? R &B money. R &B money. Shout out to R

00:08:32.740 --> 00:08:35.000
&B money. Shout out to Tank. I love that podcast.

00:08:35.980 --> 00:08:39.159
Sammy was on there. Sammy the singer. And that

00:08:39.159 --> 00:08:41.080
was a good episode. He had an interesting story,

00:08:41.299 --> 00:08:44.080
like how, you know, how he came back into the

00:08:44.080 --> 00:08:47.460
pitch after he had took a hiatus, you know, for

00:08:47.460 --> 00:08:51.600
a while. And basically he did just a drop on

00:08:51.600 --> 00:08:54.539
Instagram, did like him writing a song, singing

00:08:54.539 --> 00:08:57.399
a song, and it blew up. And that was his way

00:08:57.399 --> 00:09:01.000
of getting back to exposure, just using social

00:09:01.000 --> 00:09:03.460
media, you know, and that's what we talked about.

00:09:03.600 --> 00:09:06.460
Also, just getting back in the limelight by posting

00:09:06.460 --> 00:09:10.379
a photo or video off your phone that can go viral

00:09:10.379 --> 00:09:13.460
and just bring you back to life. So after that

00:09:13.460 --> 00:09:17.120
labels were calling him. So what he did was he

00:09:17.120 --> 00:09:21.419
was like, OK. He had connections, you know, in

00:09:21.419 --> 00:09:24.960
the industry. He was like, you know, I can get

00:09:24.960 --> 00:09:28.399
Rick Ross on a song. I can get these people on

00:09:28.399 --> 00:09:31.980
the song. Let's negotiate. How much, you know,

00:09:32.080 --> 00:09:36.460
will you pay me for a single deal, a single distribution?

00:09:37.059 --> 00:09:40.500
So he he's like, OK, let's go up five thousand

00:09:40.500 --> 00:09:43.559
or ten thousand because I can bring Rick Ross.

00:09:44.559 --> 00:09:49.120
He got Rick Ross to label agreed to it. So. He

00:09:49.120 --> 00:09:51.759
managed the deal in his certain his own way,

00:09:51.899 --> 00:09:54.419
and I'm saying, like, that's a smart way to do

00:09:54.419 --> 00:09:57.790
it. If you're going to sign these deals. negotiate

00:09:57.790 --> 00:10:01.490
and talk to these people. Get the idea of what

00:10:01.490 --> 00:10:04.450
you signed it. I'm saying. So I don't want to

00:10:04.450 --> 00:10:07.110
say like signing a deal is bad. You can sign

00:10:07.110 --> 00:10:10.490
label deals like label deals. You can sign distribution

00:10:10.490 --> 00:10:13.289
deals. You can sign single deals. You know, I'm

00:10:13.289 --> 00:10:15.929
saying something that's not really signing your

00:10:15.929 --> 00:10:19.049
life away like an album or a single instead of

00:10:19.049 --> 00:10:22.389
just signing these big long term deals. So I

00:10:22.389 --> 00:10:24.570
will probably sign one of those deals. You know,

00:10:24.649 --> 00:10:26.929
that's something interesting. So what was the

00:10:26.929 --> 00:10:28.490
question again? I'm sorry. I just had to throw

00:10:28.490 --> 00:10:32.889
that out there music first versus context first

00:10:32.889 --> 00:10:38.909
like a lot of people Don't know the difference

00:10:38.909 --> 00:10:42.509
You know, do you do you do you get an understanding

00:10:42.509 --> 00:10:44.710
what I mean by kind, you know difference between

00:10:44.710 --> 00:10:48.129
music in context, right? Use it first a concept

00:10:48.129 --> 00:10:50.970
explain content. So like I give you example so

00:10:50.970 --> 00:10:57.610
like You know this this error of people, there

00:10:57.610 --> 00:11:01.049
are a lot of people, excuse me, trapped in an

00:11:01.049 --> 00:11:06.250
era in that 90s mentality where they think that,

00:11:06.350 --> 00:11:09.450
you know, you know, I got a dope song, you know,

00:11:09.509 --> 00:11:12.730
people gonna find me. You know, they feel that

00:11:12.730 --> 00:11:16.750
way now, but that is not the way anymore. The

00:11:16.750 --> 00:11:21.070
reason being these distribution platforms are

00:11:21.070 --> 00:11:25.389
getting probably hundreds, 150 ,000. drops a

00:11:25.389 --> 00:11:31.429
day. So you think about, you know, these streaming

00:11:31.429 --> 00:11:37.809
platforms, you know, that's more of a context.

00:11:38.149 --> 00:11:43.389
Right. And then audiences that don't care about

00:11:43.389 --> 00:11:48.230
the catalog, you know, and the story behind it,

00:11:48.250 --> 00:11:52.190
or if artists refuses to build a community. create

00:11:52.190 --> 00:11:55.110
some short form content, you know, things of

00:11:55.110 --> 00:11:57.889
that nature that, you know, explain, you know,

00:11:57.970 --> 00:12:00.710
or explain why the song matters to listeners,

00:12:00.710 --> 00:12:03.169
you know, to put it that that's putting things

00:12:03.169 --> 00:12:07.070
into context. Because, like, again, here's the

00:12:07.070 --> 00:12:11.289
music is the music. That's all y 'all need. You

00:12:11.289 --> 00:12:12.970
want me to be honest with you, bro? I feel like

00:12:12.970 --> 00:12:15.429
the honest the only way you can really find out

00:12:15.429 --> 00:12:19.070
between those two, like if it's if it's what

00:12:19.070 --> 00:12:22.120
people want. is actually going out there physically

00:12:22.120 --> 00:12:25.759
putting it in people's face. You have to like

00:12:25.759 --> 00:12:30.360
performances. Performing is a key now. Like we're

00:12:30.360 --> 00:12:33.799
not in COVID, you know, getting out there, touching

00:12:33.799 --> 00:12:37.879
the people, playing your songs, having like getting

00:12:37.879 --> 00:12:41.340
reaction videos in your clubs, the DJ's content.

00:12:41.460 --> 00:12:43.740
Your own content. It's crucial. Like because

00:12:43.740 --> 00:12:47.029
you... This this this this crowd is different

00:12:47.029 --> 00:12:49.289
like you say you got some people that stuck in

00:12:49.289 --> 00:12:52.289
the 90s And you got some people that's just gonna

00:12:52.289 --> 00:12:55.090
they there for maybe just a good time And if

00:12:55.090 --> 00:12:57.950
they hear the song and they love the song they

00:12:57.950 --> 00:13:00.370
a fan like this, you know I'm saying it don't

00:13:00.370 --> 00:13:05.690
take much so the only way to find out the Differentiate

00:13:05.690 --> 00:13:08.309
the two, you know, like those two individuals

00:13:08.309 --> 00:13:12.029
is you got to go out there. You got to go to

00:13:12.620 --> 00:13:16.360
Different type of shows events showcases like

00:13:16.360 --> 00:13:19.320
you know I'm saying put the music out there and

00:13:19.320 --> 00:13:22.139
see what bite like like fishing got throw that

00:13:22.139 --> 00:13:24.299
rod out there eventually something gonna catch

00:13:24.299 --> 00:13:27.360
You know I'm saying so that's how it is with

00:13:27.360 --> 00:13:30.639
music I feel like you and you kind of got a you

00:13:30.639 --> 00:13:32.840
got to put it in people face So you're you're

00:13:32.840 --> 00:13:35.039
going you're rolling with context so you're you're

00:13:35.039 --> 00:13:38.039
that's the if you wanted to know Context is what

00:13:38.039 --> 00:13:39.879
you're choosing with right right because a lot

00:13:39.879 --> 00:13:45.679
of people forget to do the points of making it

00:13:45.679 --> 00:13:48.799
be what it is. Like I said the other day, you

00:13:48.799 --> 00:13:52.539
know, got a music video. One music video can

00:13:52.539 --> 00:13:58.220
be 15 to 20, 25 videos in one situation that

00:13:58.220 --> 00:14:01.980
you can share. But the case is, like we just

00:14:01.980 --> 00:14:05.120
said, you got to get it in people's faces. If

00:14:05.120 --> 00:14:07.779
you're not putting it in people's faces and getting

00:14:07.779 --> 00:14:09.860
people to know who you are, you will never get

00:14:09.860 --> 00:14:13.279
to that. a peer point where y 'all wanna be.

00:14:13.580 --> 00:14:15.960
And I like to use myself as an example. I like

00:14:15.960 --> 00:14:17.620
to, you know, cause I don't like to just tell

00:14:17.620 --> 00:14:21.059
people something and me not say, me not utilizing

00:14:21.059 --> 00:14:25.759
what I'm saying. So I just got a text. Shout

00:14:25.759 --> 00:14:31.379
out to my boy, Gerald Gerard. I've done Stop

00:14:31.379 --> 00:14:34.980
the Violence shows with him. And he's having

00:14:34.980 --> 00:14:38.730
a community event where it flag football. He

00:14:38.730 --> 00:14:41.549
was like, you know, would you be interested in

00:14:41.549 --> 00:14:43.950
being a participant of flat football? You know,

00:14:44.029 --> 00:14:46.769
my hometown, Statesville. And I was like, sure.

00:14:47.250 --> 00:14:49.090
You know what I'm saying? July 25. I say, sure.

00:14:49.289 --> 00:14:53.509
That's like that's giving back. That's engaging

00:14:53.509 --> 00:14:56.590
with the people. That's also a way to network.

00:14:56.909 --> 00:14:59.370
And that's a brand mentality. So I'm looking

00:14:59.370 --> 00:15:03.649
at it as like Quincy Murdoch is coming like everything

00:15:03.649 --> 00:15:06.169
with Quincy Murdoch. Plus, I'm going to enjoy

00:15:06.169 --> 00:15:08.850
playing football. And it's a community event.

00:15:08.950 --> 00:15:12.289
And it's nice to do anything for my city, especially

00:15:12.289 --> 00:15:15.269
him who's been loyal, supporting me through my

00:15:15.269 --> 00:15:18.809
career. And then that turned into, OK, stop the

00:15:18.809 --> 00:15:20.850
violence. It's coming in August. Let's get you

00:15:20.850 --> 00:15:23.850
on this show. Boom. So what I'm doing is I'm

00:15:23.850 --> 00:15:25.929
getting in different people's faces, different

00:15:25.929 --> 00:15:29.350
audience faces. You know, like if I can't reach

00:15:29.350 --> 00:15:31.470
them at this event, maybe I can reach them at

00:15:31.470 --> 00:15:33.649
that event. You know what I'm saying? And they'll

00:15:33.649 --> 00:15:37.129
go back and look at me. But it's just as an independent

00:15:37.129 --> 00:15:40.289
artist, that's that the free easy work grind

00:15:40.289 --> 00:15:44.169
that you have to have to blow. You know what

00:15:44.169 --> 00:15:48.070
I'm saying? And this is what the labels artists

00:15:48.070 --> 00:15:51.409
I feel that work ethic, that grind, just the

00:15:51.409 --> 00:15:55.389
little things you can do. They don't they don't

00:15:55.389 --> 00:15:57.649
understand that because some of them may have

00:15:57.649 --> 00:16:00.750
been babied a little bit and have people handling

00:16:00.750 --> 00:16:03.539
this and handling it. But when you're independent

00:16:03.539 --> 00:16:06.139
and nobody's waiting on you to drop and you got

00:16:06.139 --> 00:16:08.779
to just get it out the mud, you're going to do

00:16:08.779 --> 00:16:12.080
things like I do. Take those little things and

00:16:12.080 --> 00:16:14.600
make something out of them. Make something big

00:16:14.600 --> 00:16:17.519
out of it. You know what I'm saying? What's going

00:16:17.519 --> 00:16:19.480
on? It's your boy, Duann Barrino from Not Just

00:16:19.480 --> 00:16:22.539
Music podcast. I have a very special offer for

00:16:22.539 --> 00:16:25.960
you guys via morelabs .com. If you're that type

00:16:25.960 --> 00:16:29.639
of person who loves to drink coffee but you don't

00:16:29.639 --> 00:16:31.679
want to always drink coffee or if you're the

00:16:31.679 --> 00:16:33.519
type of person that doesn't drink coffee at all

00:16:33.519 --> 00:16:37.580
but needs a very much needed push boost in the

00:16:37.580 --> 00:16:41.559
morning we have something for you morning recovery

00:16:41.559 --> 00:16:45.679
supplement it is very very useful it is very

00:16:45.679 --> 00:16:48.220
very highly effective also if you're the type

00:16:48.220 --> 00:16:50.860
of person that you know you got drunk the night

00:16:50.860 --> 00:16:52.940
before and you wake up in the morning you had

00:16:52.940 --> 00:16:56.639
a hangover guess what it works for you too Alright,

00:16:56.899 --> 00:16:59.259
so at the end of the day if you head over there

00:16:59.259 --> 00:17:02.240
to morelabs .com We have something set up for

00:17:02.240 --> 00:17:04.740
you already at checkout all you have to do is

00:17:04.740 --> 00:17:08.559
enter the code in JMP and you will receive 25

00:17:08.559 --> 00:17:11.799
% off instantly. How about that? Can you beat

00:17:11.799 --> 00:17:16.559
that? Head over to morelabs .com. Alright, peace

00:17:16.559 --> 00:17:21.480
So let's get to that point then so the next point

00:17:21.480 --> 00:17:25.509
I'm gonna point out is treating in a career Treating

00:17:25.509 --> 00:17:28.769
the career like a lottery ticket not an infrastructure,

00:17:29.430 --> 00:17:35.869
you know You were learning what your business

00:17:35.869 --> 00:17:40.329
needs are When you're when you just thought artists

00:17:40.329 --> 00:17:43.289
like you learn the things that you're not getting

00:17:43.289 --> 00:17:45.470
tapped into the rooms that you're not getting

00:17:45.470 --> 00:17:48.990
in Things of that nature why why your brand isn't

00:17:48.990 --> 00:17:52.130
moving like others the infrastructure is off

00:17:52.130 --> 00:17:56.660
is off like it's It's hard to make create an

00:17:56.660 --> 00:17:59.740
infrastructure for something and you're not putting

00:17:59.740 --> 00:18:02.059
your hands on it to like see what actually works

00:18:02.059 --> 00:18:05.900
to see what goes. You know, you just said going

00:18:05.900 --> 00:18:09.940
to football game situation where you can connect

00:18:09.940 --> 00:18:12.500
with more people under the community umbrella,

00:18:12.539 --> 00:18:15.500
which we've been talking about. Here's the community

00:18:15.500 --> 00:18:17.519
situation. When people start hitting you up,

00:18:17.619 --> 00:18:19.720
yo, man, what's what you got going on such a

00:18:19.720 --> 00:18:24.940
such day? There's your situation to get. the

00:18:24.940 --> 00:18:27.900
structure going to get it in place. Think of

00:18:27.900 --> 00:18:32.480
a streamer and a rapper. I use DDG as an example.

00:18:33.099 --> 00:18:38.660
DDG is a rapper. He does music. He's better known

00:18:38.660 --> 00:18:42.700
for streaming, but he uses that platform to push

00:18:42.700 --> 00:18:48.220
his music and enhance. Think of all those people

00:18:48.220 --> 00:18:52.700
that tune into his stream. Now they can come

00:18:52.700 --> 00:18:55.930
over here to the music. They come to your shows

00:18:55.930 --> 00:18:59.450
and they really support DDG. They love DDG as

00:18:59.450 --> 00:19:02.029
a person. They're gonna support like yes That's

00:19:02.029 --> 00:19:04.970
a fan as we were saying previously fan versus

00:19:04.970 --> 00:19:07.309
community. That's a fan. That's how you gain

00:19:07.309 --> 00:19:12.130
fans by doing The the necessary stuff that you

00:19:12.130 --> 00:19:15.150
don't see that can be so big or crucial So he's

00:19:15.150 --> 00:19:19.130
using one platform to blow his music up You know

00:19:19.130 --> 00:19:21.470
I'm saying ain't nothing wrong with it. You know,

00:19:21.569 --> 00:19:23.650
that's that's what you have to do sometime like

00:19:23.690 --> 00:19:25.730
Yes, that's how you got to come up. You know

00:19:25.730 --> 00:19:28.690
what I'm saying? Utilize everything that you

00:19:28.690 --> 00:19:31.390
are equipped with and you're great at. You know,

00:19:31.910 --> 00:19:34.549
that's how you got to do as an independent artist.

00:19:35.130 --> 00:19:39.789
That's one crucial thing. That's one thing I

00:19:39.789 --> 00:19:43.589
when starting something, especially even just

00:19:43.589 --> 00:19:46.890
having a business mindset, you have to have a

00:19:46.890 --> 00:19:51.789
business mindset to make a business go, meaning.

00:19:52.109 --> 00:19:54.130
You're gonna have to connect with people. You're

00:19:54.130 --> 00:19:56.549
gonna have to be in people's faces. It's the

00:19:56.549 --> 00:19:59.109
only way to get it in. It's not gonna get there

00:19:59.109 --> 00:20:01.869
if you're just hitting all the time. Yeah, the

00:20:01.869 --> 00:20:06.710
music sounds nice, but eh. Who are you? What

00:20:06.710 --> 00:20:10.589
are you doing? What else you got going on? We

00:20:10.589 --> 00:20:13.210
got plenty of music to listen to. What makes

00:20:13.210 --> 00:20:15.869
you important to make me feel like I should listen

00:20:15.869 --> 00:20:18.500
to your music? Like you say are you are entertaining

00:20:18.500 --> 00:20:20.920
people want to be entertained like you said and

00:20:20.920 --> 00:20:23.940
again the the viral moments that you can get

00:20:23.940 --> 00:20:27.220
They're all doable, you know, it's doable But

00:20:27.220 --> 00:20:29.420
you just got to have some type of structure to

00:20:29.420 --> 00:20:31.319
what you're doing You can't be here doing this

00:20:31.319 --> 00:20:33.440
one time and then you over here doing this next

00:20:33.440 --> 00:20:35.619
time Then you up here doing this one time to

00:20:35.619 --> 00:20:37.859
you down here doing this this time. You got to

00:20:37.859 --> 00:20:40.039
stay somewhere It's got to have structure. You

00:20:40.039 --> 00:20:42.279
don't have no structure at all. People ain't

00:20:42.279 --> 00:20:47.259
gonna keep coming back to at all like I bombed

00:20:47.259 --> 00:20:51.940
websites before. This stuff you learn. Learning

00:20:51.940 --> 00:20:54.119
structure to get to. You don't learn nothing.

00:20:54.180 --> 00:20:56.700
You don't put your hands in the blotcher. You

00:20:56.700 --> 00:20:59.880
know, you gotta get in there and touch it. So,

00:21:00.299 --> 00:21:03.119
hey, if you have any type of mentality, the first

00:21:03.119 --> 00:21:04.920
thing you should always think about is who am

00:21:04.920 --> 00:21:07.420
I gonna be? Start structuring it early. Don't

00:21:07.420 --> 00:21:11.200
wait till late. Structure it early. So if somebody

00:21:11.200 --> 00:21:14.000
challenges on who you are you already have your

00:21:14.000 --> 00:21:16.099
character you have your identity You don't have

00:21:16.099 --> 00:21:18.660
to like be something fake or something that you

00:21:18.660 --> 00:21:21.059
really aren't You know and if you're showing

00:21:21.059 --> 00:21:23.940
up to be the structured individual that you created

00:21:23.940 --> 00:21:30.380
to be So last thing last thing We talked about

00:21:30.380 --> 00:21:32.039
this and this is something I want to talk about

00:21:32.039 --> 00:21:37.319
too in not a long situation here, but Don't wear

00:21:37.319 --> 00:21:42.990
too many hats in this independent lane. We talked

00:21:42.990 --> 00:21:47.750
about if you have a deal on the table and the

00:21:47.750 --> 00:21:50.450
deal sounds good to you and it's something that

00:21:50.450 --> 00:21:56.609
you feel that you can go for the deal. But just

00:21:56.609 --> 00:21:59.690
remember everything that's under the deal, you

00:21:59.690 --> 00:22:03.250
have to do yourself if you're gonna be independent.

00:22:04.309 --> 00:22:08.069
That's reality. The thing is, a lot of y 'all

00:22:08.069 --> 00:22:10.210
run into this thing they call creative paralysis.

00:22:12.309 --> 00:22:17.789
It happens. You have to find things to take the

00:22:17.789 --> 00:22:20.690
weight off of your shoulders. You can't just

00:22:20.690 --> 00:22:24.970
like, you can't, it's just, again, you can't

00:22:24.970 --> 00:22:27.230
be the, let's call out some things. Let's be

00:22:27.230 --> 00:22:30.109
a singer. You can't be the songwriter. Can't

00:22:30.109 --> 00:22:33.009
be the producer. Can't be the mixer. Can't be

00:22:33.009 --> 00:22:35.809
the mix engineers. Mastering engineers can't

00:22:35.809 --> 00:22:39.069
be the graphic designers can't be the PR agent.

00:22:39.069 --> 00:22:43.410
You can't be the manager. You can't Can't be

00:22:43.410 --> 00:22:47.250
all of this stuff You cannot be all of this stuff

00:22:47.250 --> 00:22:50.130
So if there are things in your independent lane

00:22:50.130 --> 00:22:52.410
that you can say hey I could pay such a touch

00:22:52.410 --> 00:22:56.069
do this for me Do it if you got money to do it

00:22:56.069 --> 00:22:59.210
tell pay him pay her get these folk they money

00:22:59.210 --> 00:23:01.430
Stop being stingy with it. Your brain is gonna

00:23:01.430 --> 00:23:05.849
need it Don't need it. There are things that

00:23:05.849 --> 00:23:07.849
with like within the podcast like I told you

00:23:07.849 --> 00:23:09.430
there are things within this podcast I've had

00:23:09.430 --> 00:23:13.490
to change so much to make things easier Moving

00:23:13.490 --> 00:23:15.890
forward because there was so much things with

00:23:15.890 --> 00:23:19.329
under a podcast umbrella that you had to do every

00:23:19.329 --> 00:23:22.490
Time you create it. You have to put it all together.

00:23:22.529 --> 00:23:25.470
All of this stuff is a headache. You got to find

00:23:25.470 --> 00:23:30.410
somewhere within your This is you saw my artists

00:23:30.410 --> 00:23:35.049
out there. Your brand is you How much do you

00:23:35.049 --> 00:23:37.650
love you that cover like that? Like how much

00:23:37.650 --> 00:23:41.990
do I love myself? How much do I want this for

00:23:41.990 --> 00:23:47.950
me? No, I'm saying like if I fail guess who failed

00:23:47.950 --> 00:23:51.009
Quincy Murdoch fail if I win guess who wins Quincy

00:23:51.009 --> 00:23:54.170
Murdoch wins and I'm using this in terms of you

00:23:54.170 --> 00:23:56.970
talking to yourself you have to have that mentality

00:23:56.970 --> 00:24:00.250
because Like that's what makes it even more worth

00:24:00.250 --> 00:24:04.470
it independent artists like just getting it and

00:24:04.470 --> 00:24:07.369
just knowing you work for it and it's yours.

00:24:08.549 --> 00:24:11.849
That's the blessing of getting it out the mud.

00:24:12.130 --> 00:24:13.990
You know what I'm saying? Just anything in life.

00:24:14.470 --> 00:24:18.529
I worked hard for this and I got it. By God's

00:24:18.529 --> 00:24:20.690
grace too, keep God in everything you do too.

00:24:22.349 --> 00:24:25.170
But just look at it like that. How much do I

00:24:25.170 --> 00:24:28.130
love myself? How much do I believe in myself?

00:24:28.690 --> 00:24:31.470
You know what I'm saying? And that's how that

00:24:31.470 --> 00:24:34.130
far you're going to go with your career. That's

00:24:34.130 --> 00:24:36.309
how far you're going to push. You know what I'm

00:24:36.309 --> 00:24:39.809
saying? And keep grinding. So, yeah, the reality,

00:24:39.990 --> 00:24:43.589
the reality to this, like I say, independent

00:24:43.589 --> 00:24:48.289
independence doesn't mean, you know, doing everything

00:24:48.289 --> 00:24:53.529
by yourself. It does not mean that it means retaining

00:24:53.529 --> 00:24:57.470
your ownership while building a trusted team.

00:24:57.829 --> 00:25:02.319
That's what you want to do. Build a team. It's

00:25:02.319 --> 00:25:04.640
not about, I'm not here to take all the jump

00:25:04.640 --> 00:25:09.099
shots by myself. I'm not here to, I mean, there's

00:25:09.099 --> 00:25:11.779
so many things that people can do better than

00:25:11.779 --> 00:25:17.099
you. It's sad. It's sad. Some people just think,

00:25:17.099 --> 00:25:18.720
oh, I can do it all right. No, you can't do it

00:25:18.720 --> 00:25:21.059
better than everybody. It's just time, before

00:25:21.059 --> 00:25:24.980
time and time hits, you find that right lane

00:25:24.980 --> 00:25:27.960
to where something starts to get better and better.

00:25:28.079 --> 00:25:31.180
And better and better and better and better and

00:25:31.180 --> 00:25:33.299
better and better. Some of this stuff is costly.

00:25:33.380 --> 00:25:40.039
Don't get me wrong. But. I want it. Like you

00:25:40.039 --> 00:25:45.259
said, that's the key right there. I wanted to

00:25:45.259 --> 00:25:48.200
go down. I don't I don't want to get left behind

00:25:48.200 --> 00:25:50.759
and sit there and just think like, oh, did I

00:25:50.759 --> 00:25:55.660
do or I could have? No, no, no, no, no. No, no,

00:25:55.880 --> 00:25:57.220
because by the time I know it, I'm going to be

00:25:57.220 --> 00:25:59.440
50 years old. I'm going to be 60 years old. So

00:25:59.440 --> 00:26:02.460
if I never had that time to say yes to that situation,

00:26:03.220 --> 00:26:06.380
you know, I hate to say it. God forbid. What

00:26:06.380 --> 00:26:08.819
if you don't make it to 50, 60? You know, you

00:26:08.819 --> 00:26:12.759
never would have. That's the whole point. That's

00:26:12.759 --> 00:26:15.279
the whole point. You might not make it to tomorrow,

00:26:15.299 --> 00:26:19.220
man. It's going now. Yeah. If it's going to drop

00:26:19.220 --> 00:26:22.579
in your lap. If the time is now, it'll be now.

00:26:22.599 --> 00:26:24.240
But if it ain't dropping in your lap, that means

00:26:24.240 --> 00:26:26.359
you still got work to do. And it's not something

00:26:26.359 --> 00:26:30.680
one more thing. God wakes us up every day. Every

00:26:30.680 --> 00:26:34.140
day to fix what we didn't correct the day before,

00:26:34.680 --> 00:26:37.299
or achieve that goal we didn't achieve the day

00:26:37.299 --> 00:26:41.039
before. Like, have that mindset, that mentality.

00:26:41.579 --> 00:26:44.339
God woke me up today to correct the missteps

00:26:44.339 --> 00:26:48.799
that I did yesterday. God woke me up to achieve

00:26:48.799 --> 00:26:53.410
what I put off. Yesterday. I might not get another

00:26:53.410 --> 00:26:57.630
day. So let me do it right now. At least attempt

00:26:57.630 --> 00:27:01.490
it. Let me attempt. And if it's on your conscience,

00:27:01.549 --> 00:27:04.190
on your heart to do, do it. That's God telling

00:27:04.190 --> 00:27:07.029
you to do it. You know what I'm saying? Do it.

00:27:07.089 --> 00:27:10.130
Because there's so many brothers, sisters that

00:27:10.130 --> 00:27:14.170
I know are in bad situations. God bless their

00:27:14.170 --> 00:27:17.309
souls right now that wish they would have did

00:27:17.309 --> 00:27:20.579
this or did that before they ended up. in a predicament

00:27:20.579 --> 00:27:23.180
that they are right now. You know what I'm saying?

00:27:23.240 --> 00:27:26.279
They wish they would have took that chance, that

00:27:26.279 --> 00:27:31.900
opportunity. They wish. Now it's just like history.

00:27:32.259 --> 00:27:35.599
You know what I'm saying? So they could be like

00:27:35.599 --> 00:27:38.980
that. God woke you up in your right mind. You

00:27:38.980 --> 00:27:44.339
free. Man, go achieve your dreams. Chase your

00:27:44.339 --> 00:27:47.680
goals, man. All right, y 'all we ain't gonna

00:27:47.680 --> 00:27:52.740
stay in here no more we have so um Hopefully

00:27:52.740 --> 00:27:56.019
it's learning. Hopefully it's more learning for

00:27:56.019 --> 00:28:00.319
everybody cuz I mean, I'm this is not I try to

00:28:00.319 --> 00:28:05.619
put together things that are feeding What the

00:28:05.619 --> 00:28:08.299
world has been looking for? Because I sit in

00:28:08.299 --> 00:28:11.319
a lot of blog rooms. I sit on a lot of situations

00:28:11.319 --> 00:28:16.210
where There's you know questions coming out And

00:28:16.210 --> 00:28:18.130
these are fresh questions. These aren't like

00:28:18.130 --> 00:28:20.529
questions that are like randomly coming up. These

00:28:20.529 --> 00:28:23.789
are real live questions from real live individuals

00:28:23.789 --> 00:28:28.470
who really want to know this stuff. So why not

00:28:28.470 --> 00:28:31.650
put it in the atmosphere, especially as big as

00:28:31.650 --> 00:28:34.190
the atmosphere is with how much stuff that people

00:28:34.190 --> 00:28:36.049
put out. You would think that people want to

00:28:36.049 --> 00:28:37.609
put out topics and things that can help some

00:28:37.609 --> 00:28:39.880
folks like this, but. What do people do? They

00:28:39.880 --> 00:28:42.039
always go for the height. They go for the negative

00:28:42.039 --> 00:28:44.720
energy. They go for the stuff. They always look.

00:28:44.740 --> 00:28:46.759
We can do that, too. Don't get me wrong. We got

00:28:46.759 --> 00:28:48.920
plenty of platforms to do that on. But at the

00:28:48.920 --> 00:28:51.519
same time, let me down if we wanted to. Yeah.

00:28:51.700 --> 00:28:53.240
Yeah. But we are we you know what I'm saying?

00:28:53.279 --> 00:28:55.660
Yeah, it's got to be. Yeah. Yeah. Smart individuals

00:28:55.660 --> 00:28:58.000
can play dumb, but a dumb individual can't play

00:28:58.000 --> 00:29:00.880
smart. You got to be you have to. You have to

00:29:00.880 --> 00:29:04.539
pitch things that are going to grow as a community.

00:29:05.079 --> 00:29:06.779
Everybody been talking about the community, but

00:29:06.779 --> 00:29:08.779
the community on the grows unless you have to

00:29:08.779 --> 00:29:11.700
show yourself approved. Can't just sit here and

00:29:11.700 --> 00:29:13.799
make it seem like what you do is supposed to

00:29:13.799 --> 00:29:15.559
be always approved. You got to show yourself

00:29:15.559 --> 00:29:18.519
approved. And be about that action, people. Be

00:29:18.519 --> 00:29:24.039
about that action. Not a reactionary, not a talker

00:29:24.039 --> 00:29:28.059
about that action. So hopefully y 'all got some

00:29:28.059 --> 00:29:30.079
help. And if you haven't, continue to ask for

00:29:30.079 --> 00:29:33.220
help. Get the help you need. Don't grasp on or

00:29:33.339 --> 00:29:36.339
Overdue your helpstay, learn something, move

00:29:36.339 --> 00:29:39.640
on. Nine times out of 10, you probably checked

00:29:39.640 --> 00:29:41.859
in already. Thank you for tapping into the NJMP

00:29:41.859 --> 00:29:45.099
radio. Still spinning, still rolling. If you

00:29:45.099 --> 00:29:47.380
haven't, send your music in. Hit the message

00:29:47.380 --> 00:29:50.259
or hit the contact button above. Make sure you

00:29:50.259 --> 00:29:53.059
have every little detail about you and yourself

00:29:53.059 --> 00:29:56.039
like we just talked about in this pod. Make sure

00:29:56.039 --> 00:29:59.000
you explain who you are. Say who you are. Introduce

00:29:59.000 --> 00:30:02.519
yourself. You know get the get the energy of

00:30:02.519 --> 00:30:04.980
connecting with somebody or connect with us versus

00:30:04.980 --> 00:30:06.779
just throwing your music We don't want to just

00:30:06.779 --> 00:30:09.440
have pitched music. Let's lock in let's let's

00:30:09.440 --> 00:30:11.000
make a connection You know i'm saying something

00:30:11.000 --> 00:30:14.460
that's that's lasting versus just okay Just music

00:30:14.460 --> 00:30:16.980
just music. Nah, we're gonna do that this way

00:30:16.980 --> 00:30:19.359
If it's just you're gonna see me just music I

00:30:19.359 --> 00:30:21.380
probably just won't even look at it because y

00:30:21.380 --> 00:30:23.359
'all sent music, but some of y 'all I don't even

00:30:23.359 --> 00:30:26.150
know who you are You sent some song from somebody

00:30:26.150 --> 00:30:29.829
else and it's just a random email and a name.

00:30:29.829 --> 00:30:31.930
And I don't know what's going on. I'm confused.

00:30:32.130 --> 00:30:34.210
I don't just throw anything out here, y 'all.

00:30:34.210 --> 00:30:36.970
Y 'all got to realize this is a structured situation.

00:30:37.549 --> 00:30:40.650
Structured. So, hey, man. Hey, let me say this.

00:30:40.890 --> 00:30:45.630
Shout out to DJ Chuck T. My boy, man. I accepted

00:30:45.630 --> 00:30:49.170
my music for Juneteenth or whatever. And I learned

00:30:49.170 --> 00:30:52.569
a long time ago because I would just send a song,

00:30:52.990 --> 00:30:57.339
right? And a DJ, like, sometimes the song label

00:30:57.339 --> 00:31:00.140
that the producer send you might just be a whole

00:31:00.140 --> 00:31:03.119
lot of numbers and letters, no title to the song.

00:31:03.519 --> 00:31:06.299
So that fail that y 'all send, also check that

00:31:06.299 --> 00:31:09.500
name on that fail that you send. Like, you just

00:31:09.500 --> 00:31:13.099
might send a fail with no name, no artist name.

00:31:13.720 --> 00:31:15.920
So a DJ checked me one time, a long time ago,

00:31:16.819 --> 00:31:19.059
like, Al, what do I supposed to do with this?

00:31:19.140 --> 00:31:21.430
I was like, what you mean? He's like, It's no

00:31:21.430 --> 00:31:24.390
name on this, no artist's name, no song name.

00:31:24.890 --> 00:31:29.789
It's unprofessional. So since that day, I make

00:31:29.789 --> 00:31:32.849
sure I put under the foul, the attachment, I

00:31:32.849 --> 00:31:37.609
put my name, excuse me, and the song's name.

00:31:38.349 --> 00:31:42.069
I put the song's name. So me and DJ Chuck was

00:31:42.069 --> 00:31:45.250
joking because I sent him a lot of songs, but

00:31:45.250 --> 00:31:47.730
I didn't send him This Is True Love. I didn't

00:31:47.730 --> 00:31:51.210
send him that song, so I sent it to him right

00:31:51.210 --> 00:31:53.690
there in front of him. I'm like, bro, forgive

00:31:53.690 --> 00:31:56.970
me, because I didn't put my name or this name.

00:31:56.970 --> 00:31:58.589
I didn't put the song. And he's like, bro, I

00:31:58.589 --> 00:32:02.630
know what it is. We right here, bro. Yeah. So,

00:32:02.670 --> 00:32:04.869
hey, that's just what I'm saying. Be professional.

00:32:04.950 --> 00:32:07.349
That's what my bro mean. He just gave y 'all

00:32:07.349 --> 00:32:09.829
a perfect, perfect example. So at the end of

00:32:09.829 --> 00:32:11.950
the day, take that with y 'all. Hopefully I got

00:32:11.950 --> 00:32:14.230
a lot of advice from this and we'll see y 'all

00:32:14.230 --> 00:32:17.589
next time. Peace, love, God's blessings and we

00:32:17.589 --> 00:32:18.009
out.