Sept. 29, 2023
Not Just Music Podcast Episode 63 ft Duan & Q "Target Market"
A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle. Via InvestopediaIn this episode NJMP talk about a specific type of target marketing. Also recognizing the details the remember to have in place to make ease of marketing your product.
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Yo Q what up?
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Man I'm keeping it real what up Duan?
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Welcome
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to not
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just music
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where we keep it real
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and honest
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always
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like
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like
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like
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I'm
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I'm
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I'm
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I'm
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got
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I'm
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I'm
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what
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what
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what
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We are Friday.
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We're going into September too, man.
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Also getting to the end of a month, another month.
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And we're still in the process of moving through
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a whole year this fast and gathering this much ground
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this fast, but again, 2023 is slowly getting ready
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to come to a close.
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But if nothing else, hopefully everybody's hitting
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those goals, hopefully getting to the back.
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Hopefully everybody is inspired again.
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Like I said, motivated to be great, living out dreams,
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taking care of those things that make those dreams
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come true, even if you do work a job.
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Just remember that that job is not the whole entire day.
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I wanna say that to everybody.
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Make sure that your job, when you get home,
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don't just go home, just go to sleep.
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Don't just go home, go to sleep.
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Because I'm gonna give you a quick example.
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I know a truck driver.
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Shout out my boy Black.
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Shout out Black.
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He's a truck driver.
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And Black literally has a studio set up inside of his truck
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in his big rig.
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Calls himself Nova.
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Shout out Nova.
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Shout out my boy Black.
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Brother, shout out Black.
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Look at you, always, you always working hard.
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You always get to it, man.
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I never seen somebody work that many hours.
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I've heard of somebody work that many hours.
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They're the ones we need to shout out, man.
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On their days, on their slow days
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while they just sitting in the truck.
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He's recording, making beats.
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Shout out Black, man.
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He's doing it all and I still won't,
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let me tell you while I'm at it.
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We need him on the podcast, man.
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Listen Black, bro, let me pull up my notes real quick.
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Where is it at?
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Black, I need, where is it at?
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I know I still got it.
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It's from last year.
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Where is it at?
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That motivate me, you know what I'm saying?
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Somebody like that, work like that, that motivate me.
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I like being around people like that
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because when they work hard,
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it's gonna motivate me to go harder.
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Shout out Black, man.
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Keep doing it.
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I got this thing getting here so well.
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When is that last time we met?
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I saved them.
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I saved them, where they at?
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No, it wasn't 2020, it was 2021.
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It had to be.
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You probably probably where you are.
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I'm gonna find it.
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You'll find it when we go off edge.
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I got the beats, I got these beats that you have, man.
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I really want these.
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Here they go, Black Beats.
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Number 43.
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I want that one, bro.
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I got a list, number 43, number 42, number 38,
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and number 20.
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Brother, if you have not done anything with those beats,
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please, let's get up, man.
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Black, let's get up.
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Number 43 more than anything.
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I remember number 43.
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And probably think it was number 38.
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I remember them two very vividly.
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I just need to get the vibe in on them, man,
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and nothing else.
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We can make some music happen.
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Get some stuff popping.
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But anyway, bro, how you doing?
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I'm good, man.
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How's everything?
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Everything good, man.
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Another week, what's been going?
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What you got coming?
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Movie coming, man.
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Quincy Murdaugh at the movie, man.
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December 25th, Christmas Day, you know what I'm saying?
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Movie coming.
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Yeah, world premiere, November 14th.
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Mooresville, North Carolina, movie theater, AMC star, man.
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It's really about to happen.
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Yeah, it's about to happen, bro.
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I mean, it's been a journey, you know what I'm saying?
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And I was hard headed, stubborn in the beginning,
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not trying to understand,
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but I seen the route that you was going,
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and it made me understand it, you feel me?
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So, me being the knucklehead,
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me learning and growing, being around you.
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So, shout out to the wine, man.
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You know, getting a little sensitive
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on my big brother.
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Humbled, I'm humbled.
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Yeah.
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Don't take, I take nothing.
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You only want the best for me, you know what I'm saying?
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I'm humbly, I'm humbled,
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and always will be humbly putting myself out there.
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I don't ever wanna, especially if it's a thing of saying
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you have a platform to sit down and express yourself on.
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If I can do that much, that's nothing to say
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that you have a chance to do that, you know?
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I've always wanted it to be a thing of for everybody.
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You know, it's not a thing of just me involved
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when it comes to this Not Just Music podcast situation.
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It comes to those, you know, my wife.
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Yeah.
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Shout out to your wife.
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Shout out to my family.
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Yeah, your dad.
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My mom and dad.
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Y'all always, I don't think it's,
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and it's not the case of saying
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you don't believe in the dream, you believe in me.
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I think that's really more so the point where
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a lot of people, and it's not saying you don't have it,
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you have it, it's just in what certain parents choose
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to how their life went is gonna reflect
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how your life is slightly gonna go.
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Yeah, exactly.
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And it's not even saying that.
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My mom and dad had big opportunities.
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I mean, they grew up in very big families considerably.
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My dad, he did.
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Two brothers, two older brothers and two younger sisters.
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He was a middle child.
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My granddaddy died when he was in his teenage years,
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like 14, 15 years old.
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And a lot of the parents, you know,
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mothers are forced to be in a driver's seat
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and take care of things.
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My grandma held it down, man, you know,
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worked at Lance for years and things of that nature,
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you know, just to take care of kids,
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even continue to manage her garden,
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which was a big inspiration to me.
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I'm gonna tell you why.
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Me and you talked about this before.
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You like the grilling?
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Yeah.
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Most of those, like you said your grandparents
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were farmers in a sense too.
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Yeah, they plant things in the backyard.
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So you think about people who live life,
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still have to take care of life things,
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but then you have to manage something like a garden,
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a garden, that's like,
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and you wanna know, and I wanna say this,
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I seen something where,
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cause you know a couple episodes back,
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we talking about the use of the N word
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and how the older generation don't really get offended,
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but the younger generation do.
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Because back then that word was used for,
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that was the fine of the gardeners
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and people that, they actually was smart,
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you know what I'm saying?
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Black people that got that word, the N word.
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So they looked at it as like, okay, this is what we were.
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You know what I'm saying?
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Yeah, we were planners, we were entrepreneurs.
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We went to our own resources, supported black business.
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We didn't go to the white man
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to get our foods and our resources.
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But this generation came on as time went
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and they gave, they ended up giving all that away
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to the white man.
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You know what I'm saying?
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So yeah, black, it's a lot of power behind black folks, man,
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and the black culture.
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And when I heard that, it kinda made me,
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it's not just about the word,
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it's about the meaning behind it, you feel me?
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Like you know, and the history behind it.
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So.
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It's a lot, that's a, you know,
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it took a lot for them to listen to that for years
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and years and years to the point where it got embedded
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into their minds and they became okay with it, right?
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And for as hard as work, the hardest of the workers.
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They never let it define them though, who it was.
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Yeah, they never let it get them in a position
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where they felt as if they're like,
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okay, I'm less of a person.
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They still knew their identity.
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Yeah, and if you can't recognize,
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if you can't recognize who you can be,
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like as a human being, and that's why I say,
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sometimes I be like, you know,
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like we had a conversation one time.
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You have an option, but considerably I think now,
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I feel the option of it is like this.
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The option is, what are you gonna do?
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What you gonna do?
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Are you gonna?
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Who you gonna be if they say you this or that?
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Like who are you gonna be?
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If your character is going to shine regardless,
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forget what they're saying about what you are
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because we're all jacked up in some manner.
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Ain't nobody, like we talked about just the last episode,
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nobody's perfect to speak on nobody else situation.
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To me, because if it's really a thing of you're so perfect,
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if you were perfect, what do we talk,
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why would you even?
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It shouldn't come across as cocky,
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even if you were perfect because somebody that's growing,
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taking on growth and development things
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and trying to better theyself,
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nobody needs somebody to sit over them and be like,
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oh, I'm better than you.
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That's basically what you're saying.
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Oh, I'm better than you because I'm already here.
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Again, just because you already there
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don't mean it can't be taken from you.
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I think it's a lot due to intimidation.
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When you see, you know, sometimes the person
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that don't have nothing at the bottom,
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they can see something in it.
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The person on the top can see something in that person.
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You know what I'm saying?
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Like, oh, he gonna be something.
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So that's why they try to shut you down
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and they'll try to put their foot on your neck.
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You know what I'm saying?
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And they definitely will.
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Because they know what you capable of doing.
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But yeah, and that's the key thing of this whole situation
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is like when we talking about the N word,
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it's not really about the word that should bother people.
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What really people should focus on is the identity,
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your identity, like who you are.
267
00:11:16,440 --> 00:11:18,080
You gotta know who you are.
268
00:11:18,080 --> 00:11:18,920
You know what I'm saying?
269
00:11:18,920 --> 00:11:19,760
A word is a word.
270
00:11:19,760 --> 00:11:20,600
You have to.
271
00:11:20,600 --> 00:11:21,480
Word is a word.
272
00:11:21,480 --> 00:11:22,780
You can call me whatever you want.
273
00:11:22,780 --> 00:11:26,480
But if I know I'm not dead, like I am.
274
00:11:26,480 --> 00:11:28,600
Like we talking about in church,
275
00:11:28,600 --> 00:11:32,040
like even if you're broke, you gotta talk it into existence.
276
00:11:32,040 --> 00:11:33,320
I am rich.
277
00:11:33,320 --> 00:11:34,960
I am gonna be successful.
278
00:11:34,960 --> 00:11:36,640
I am this, I am that.
279
00:11:36,640 --> 00:11:37,560
You know what I'm saying?
280
00:11:37,560 --> 00:11:39,500
Even when you're not dead,
281
00:11:39,500 --> 00:11:42,080
because the tongue is powerful.
282
00:11:42,080 --> 00:11:43,120
You know what I'm saying?
283
00:11:43,120 --> 00:11:43,960
Very.
284
00:11:43,960 --> 00:11:46,560
So if you believe it, you already achieved it.
285
00:11:47,600 --> 00:11:52,280
People get, you know, like how we talked about that
286
00:11:52,280 --> 00:11:54,720
on the homosode the other day.
287
00:11:54,720 --> 00:11:55,560
Yeah.
288
00:11:56,920 --> 00:12:00,300
We so caught up in the world and what people think, bruh.
289
00:12:00,300 --> 00:12:05,300
It could be something so easily somebody can say
290
00:12:06,000 --> 00:12:07,480
to throw us off.
291
00:12:07,480 --> 00:12:08,320
Yeah.
292
00:12:08,320 --> 00:12:10,440
To put us in a position.
293
00:12:10,440 --> 00:12:13,680
You know, my thing is people can be a help,
294
00:12:13,680 --> 00:12:16,240
but then they also can be a hindrance to you.
295
00:12:16,240 --> 00:12:17,080
Absolutely.
296
00:12:17,080 --> 00:12:19,480
And if you listen too much,
297
00:12:19,480 --> 00:12:22,120
especially if they're not doing what you're doing,
298
00:12:22,120 --> 00:12:22,960
that's what I mean.
299
00:12:22,960 --> 00:12:25,440
If they're not doing what you're doing,
300
00:12:25,440 --> 00:12:27,760
it could get taken, you know,
301
00:12:27,760 --> 00:12:29,320
you could take info from somebody
302
00:12:29,320 --> 00:12:32,240
and long as it's something motivational
303
00:12:32,240 --> 00:12:34,200
so you can move into what your art is,
304
00:12:34,200 --> 00:12:36,200
if you can translate it, yeah.
305
00:12:36,200 --> 00:12:39,760
But always find you somebody, get with somebody
306
00:12:39,760 --> 00:12:43,840
that's gonna be motivated either more so than you,
307
00:12:43,840 --> 00:12:47,800
more than you doing, or right where you're at.
308
00:12:47,800 --> 00:12:50,120
If nothing else, but more so,
309
00:12:50,120 --> 00:12:52,520
you want somebody that's already into it
310
00:12:52,520 --> 00:12:55,320
or at least just as driven as you are
311
00:12:55,320 --> 00:12:56,860
to be able to get it done.
312
00:12:56,860 --> 00:12:59,520
But I ain't saying as if I'm like,
313
00:12:59,520 --> 00:13:01,360
you have to work one on one with them,
314
00:13:01,360 --> 00:13:02,920
but in the sense of you just,
315
00:13:02,920 --> 00:13:06,160
you wanna find somebody that can push you,
316
00:13:06,160 --> 00:13:07,720
motivate you, you know.
317
00:13:07,720 --> 00:13:09,400
If you could get the person to come in
318
00:13:09,400 --> 00:13:11,440
and show you the ropes,
319
00:13:11,440 --> 00:13:13,440
that's more than enough beautiful.
320
00:13:13,440 --> 00:13:16,560
But if you can't, keep yourself driven
321
00:13:16,560 --> 00:13:19,560
to go around people and be around those type people
322
00:13:19,560 --> 00:13:21,460
that's doing exactly what you're doing,
323
00:13:21,460 --> 00:13:22,940
it could get you a very long way.
324
00:13:22,940 --> 00:13:24,560
I'm just saying, I mean,
325
00:13:24,560 --> 00:13:26,200
especially if they're willing to give it.
326
00:13:26,200 --> 00:13:27,040
You know what I'm saying?
327
00:13:27,040 --> 00:13:28,320
And you willing to learn.
328
00:13:28,320 --> 00:13:29,160
Yeah, and you willing to learn.
329
00:13:29,160 --> 00:13:30,840
It's just an open mind.
330
00:13:30,840 --> 00:13:31,840
As long as you got an open mind.
331
00:13:31,840 --> 00:13:34,080
That's a bond, that's a bond.
332
00:13:34,080 --> 00:13:35,600
That's the simple part.
333
00:13:35,600 --> 00:13:36,440
I just talked about that.
334
00:13:36,440 --> 00:13:38,200
The simple thing can lead to big things.
335
00:13:38,200 --> 00:13:40,120
Very much big things.
336
00:13:40,120 --> 00:13:41,480
Again, simple thinking.
337
00:13:41,480 --> 00:13:45,480
Simple, as I always say, if two engines are working,
338
00:13:47,400 --> 00:13:49,880
what is one engine going to do?
339
00:13:49,880 --> 00:13:52,280
If two engines are running, that's why I tell you,
340
00:13:52,280 --> 00:13:55,280
you get to the point where you can start shooting content
341
00:13:55,280 --> 00:13:56,120
with your phone.
342
00:13:57,040 --> 00:13:59,680
We can use that, we can use what I do,
343
00:13:59,680 --> 00:14:01,080
we can use all the other stuff that we do.
344
00:14:01,080 --> 00:14:01,920
We can use what we do together.
345
00:14:01,920 --> 00:14:03,880
It can be a lot of content done
346
00:14:03,880 --> 00:14:06,660
because the case of there's a lot going on.
347
00:14:06,660 --> 00:14:09,720
So for me, showing you and telling you
348
00:14:09,720 --> 00:14:12,320
so you don't feel as if I'm like,
349
00:14:12,320 --> 00:14:15,260
okay, is work being done without me?
350
00:14:15,260 --> 00:14:17,280
Nah, it's not work being done without you.
351
00:14:17,280 --> 00:14:20,080
It's just the case of if I give you something
352
00:14:20,080 --> 00:14:23,140
that you can do, that's why I tell you,
353
00:14:23,140 --> 00:14:25,520
take advantage of those, like a test, bro.
354
00:14:25,520 --> 00:14:30,520
Take advantage of what you have.
355
00:14:30,960 --> 00:14:32,600
We can use that stuff.
356
00:14:32,600 --> 00:14:35,080
I can enhance anything audio-wise,
357
00:14:35,080 --> 00:14:37,120
even if it's coming from a phone.
358
00:14:37,120 --> 00:14:39,400
I can enhance audio from a phone as well.
359
00:14:39,400 --> 00:14:41,680
So it don't have to be like you had a microphone hooked in,
360
00:14:41,680 --> 00:14:44,080
these microphones on these phones, on these iPhones,
361
00:14:44,080 --> 00:14:45,800
pick up excellent quality.
362
00:14:45,800 --> 00:14:49,380
And that's why I like people who use these as a tool
363
00:14:49,380 --> 00:14:51,400
because it's audio.
364
00:14:51,400 --> 00:14:53,720
So even if you don't have a computer,
365
00:14:53,720 --> 00:14:56,960
if you got two iPhones, use one iPhone,
366
00:14:56,960 --> 00:14:59,200
use the best one that you have,
367
00:14:59,200 --> 00:15:01,200
the more up-to-date one for the audio,
368
00:15:01,200 --> 00:15:04,720
use the one that's out of date, use that for video.
369
00:15:04,720 --> 00:15:07,680
See, you would have a microphone.
370
00:15:07,680 --> 00:15:11,480
So somebody like me, if I'm recording a podcast right now,
371
00:15:11,480 --> 00:15:14,820
I had this phone sitting over there on my tripod.
372
00:15:14,820 --> 00:15:17,540
I had this phone sitting right here in my hand,
373
00:15:17,540 --> 00:15:19,480
somewhere in my hand, like right here,
374
00:15:19,480 --> 00:15:22,560
and I talked the whole entire time and create a whole video
375
00:15:22,560 --> 00:15:26,160
and go upload this, go do my little audio fixing
376
00:15:26,160 --> 00:15:30,420
that I pick up from here, got my video, sync them together,
377
00:15:30,420 --> 00:15:31,260
bam!
378
00:15:31,260 --> 00:15:33,880
Bro, you just made that sound so simple, bro.
379
00:15:33,880 --> 00:15:34,960
You gotta take it, bro.
380
00:15:34,960 --> 00:15:35,780
You gotta take it.
381
00:15:35,780 --> 00:15:36,720
You just gave it away.
382
00:15:36,720 --> 00:15:37,560
Take advantage.
383
00:15:37,560 --> 00:15:39,360
Two phones, two iPhones.
384
00:15:39,360 --> 00:15:42,560
Two iPhones, in this case, two iPhones.
385
00:15:42,560 --> 00:15:46,000
Use the one that's more updated for the audio,
386
00:15:46,000 --> 00:15:49,940
use the one that's less updated for the video.
387
00:15:49,940 --> 00:15:52,520
So again, this camera, we already know.
388
00:15:52,520 --> 00:15:53,440
See, I'm over here listening, man.
389
00:15:53,440 --> 00:15:55,840
Yeah, this camera, this is an iPhone 8,
390
00:15:55,840 --> 00:15:59,160
if nobody, if you can see that, this is an iPhone 8.
391
00:15:59,160 --> 00:16:04,160
I used this video off of here for about 20-something episodes
392
00:16:05,480 --> 00:16:08,340
of the podcast that we shoot.
393
00:16:08,340 --> 00:16:12,940
God blessed me to have microphones already,
394
00:16:12,940 --> 00:16:17,940
so I didn't need the case to use this,
395
00:16:18,260 --> 00:16:22,340
but if I had to, now that I know what this can do,
396
00:16:22,340 --> 00:16:23,180
you use it.
397
00:16:23,180 --> 00:16:26,780
I can use it, even if I'm out and I need to shoot a podcast
398
00:16:26,780 --> 00:16:29,300
really fast, I know I got these two phones and me,
399
00:16:29,300 --> 00:16:31,460
hey, I'm winning, I'm good.
400
00:16:31,460 --> 00:16:32,980
I'm happy with that.
401
00:16:32,980 --> 00:16:36,340
So for the case of it being, I have to learn
402
00:16:36,340 --> 00:16:40,460
how to take advantage every moment I have
403
00:16:40,460 --> 00:16:44,060
in all those down moments and all the free time I have,
404
00:16:44,060 --> 00:16:46,580
shoot something because the fact of,
405
00:16:46,580 --> 00:16:49,020
I need to make myself better in front of cameras.
406
00:16:49,020 --> 00:16:51,560
I need to make myself better in front of a microphone.
407
00:16:51,560 --> 00:16:53,700
People don't do it enough, they ain't gonna never learn
408
00:16:53,700 --> 00:16:56,380
how to get there, but so let's move forward.
409
00:16:56,380 --> 00:16:57,700
Cause we got, that was a good conversation.
410
00:16:57,700 --> 00:16:59,500
I like to just free talk in the beginning.
411
00:16:59,500 --> 00:17:00,340
That's the best stuff.
412
00:17:00,340 --> 00:17:03,580
Now, for those that are watching, I got a question.
413
00:17:03,580 --> 00:17:10,580
And this is, I take the time to research a lot of stuff.
414
00:17:10,860 --> 00:17:15,860
And I like to find ways to keep my mentality open
415
00:17:17,980 --> 00:17:22,980
towards what people look for and ask for.
416
00:17:23,740 --> 00:17:27,720
And one of the biggest ones that came up is marketing.
417
00:17:29,500 --> 00:17:33,300
And it's crazy, marketing would be one of the ones
418
00:17:33,300 --> 00:17:38,300
that would come up knowing, I guess some are looking
419
00:17:40,460 --> 00:17:45,460
at the way not just music podcasts is marketed.
420
00:17:49,660 --> 00:17:53,380
So let me, I'm trying to find the best way to explain this
421
00:17:53,380 --> 00:17:55,500
cause I really need to talk about this marketing thing
422
00:17:55,500 --> 00:17:56,340
because a lot-
423
00:17:56,340 --> 00:17:57,580
I feel this getting deep, man.
424
00:17:57,580 --> 00:18:01,180
A lot of people have to realize
425
00:18:01,180 --> 00:18:04,420
how a market actually works.
426
00:18:07,220 --> 00:18:12,220
Marketing can be a very tedious thing
427
00:18:13,460 --> 00:18:16,140
only in the manner of, as I always say,
428
00:18:16,140 --> 00:18:21,140
if you don't know what you're talking about.
429
00:18:21,740 --> 00:18:25,460
So let's just take the example, we do podcasts.
430
00:18:25,460 --> 00:18:27,740
One part of this is podcasting.
431
00:18:27,740 --> 00:18:29,540
Other parts of it is music.
432
00:18:29,540 --> 00:18:32,460
Podcasting and music kinda go together
433
00:18:32,460 --> 00:18:33,620
but they don't go together
434
00:18:33,620 --> 00:18:35,900
because it's two different avenues.
435
00:18:35,900 --> 00:18:39,700
One thing when it comes to podcasting
436
00:18:39,700 --> 00:18:42,340
as far as like marketing wise,
437
00:18:42,340 --> 00:18:46,140
you have to realize what is meeting the people
438
00:18:47,380 --> 00:18:49,820
and what is meeting their needs.
439
00:18:49,820 --> 00:18:54,560
So if it's something that you do very good at,
440
00:18:56,420 --> 00:18:57,940
let's just say we talked about this too
441
00:18:57,940 --> 00:18:59,940
in the last podcast.
442
00:18:59,940 --> 00:19:02,420
If you're in a certain field,
443
00:19:02,420 --> 00:19:05,940
just say if you just talk about sports all the time, right?
444
00:19:05,940 --> 00:19:09,020
So the biggest thing is what your market is going to be
445
00:19:09,020 --> 00:19:14,020
is going to require of you is that, sports.
446
00:19:14,200 --> 00:19:15,300
That's your market.
447
00:19:15,300 --> 00:19:16,380
And that's hard, man.
448
00:19:16,380 --> 00:19:17,220
Yeah.
449
00:19:17,220 --> 00:19:18,040
That's gonna run out,
450
00:19:18,040 --> 00:19:19,460
that business is gonna run out quicker.
451
00:19:19,460 --> 00:19:20,340
See, you think about it,
452
00:19:20,340 --> 00:19:23,940
see the thing is, is it's a saturation there.
453
00:19:23,940 --> 00:19:25,900
The more saturated the area is,
454
00:19:25,900 --> 00:19:27,740
the more creative you have to be.
455
00:19:27,740 --> 00:19:29,300
If you ain't a creative person,
456
00:19:30,380 --> 00:19:32,260
marketing ain't your thing.
457
00:19:32,260 --> 00:19:33,900
And I'm being honest.
458
00:19:33,900 --> 00:19:35,460
Let me tell you this though.
459
00:19:36,380 --> 00:19:39,500
Somebody asked about our podcast recently.
460
00:19:39,500 --> 00:19:41,820
You know the first thing they asked me about it.
461
00:19:41,820 --> 00:19:43,380
Do y'all talk, what y'all talk about?
462
00:19:43,380 --> 00:19:44,860
Do y'all talk about more than music?
463
00:19:44,860 --> 00:19:45,820
Yeah.
464
00:19:45,820 --> 00:19:47,660
People, you know what I'm saying?
465
00:19:47,660 --> 00:19:50,540
So if I would have said, nah, we just talk about music.
466
00:19:50,540 --> 00:19:51,380
Yeah, you put yourself in a box.
467
00:19:51,380 --> 00:19:53,580
If I had the draws, turn somebody away.
468
00:19:53,580 --> 00:19:55,660
Somebody that you could have grabbed right there.
469
00:19:55,660 --> 00:19:56,500
Easy.
470
00:19:56,500 --> 00:19:58,100
It's just music.
471
00:19:58,100 --> 00:20:00,420
We say we put music involved,
472
00:20:00,420 --> 00:20:01,980
but we're not just talking about music.
473
00:20:01,980 --> 00:20:03,580
We talking about everything.
474
00:20:03,580 --> 00:20:05,580
So it draws more attention.
475
00:20:05,580 --> 00:20:07,940
So if you put yourself in a box,
476
00:20:07,940 --> 00:20:09,180
see how people will do you.
477
00:20:09,180 --> 00:20:10,020
And I ain't gonna say,
478
00:20:10,020 --> 00:20:13,180
I'm not saying everybody is going to run
479
00:20:13,180 --> 00:20:15,260
from what you're talking about,
480
00:20:15,260 --> 00:20:19,260
but the case of you wanna put yourself in a position
481
00:20:19,260 --> 00:20:21,760
that's just not about,
482
00:20:23,260 --> 00:20:26,180
let me do the strategic one first.
483
00:20:26,180 --> 00:20:28,720
If you're in a box, I'm not saying you're in a box,
484
00:20:28,720 --> 00:20:29,980
but if you put yourself in a position
485
00:20:29,980 --> 00:20:32,860
where you're just a specific topic,
486
00:20:32,860 --> 00:20:35,940
remember, you're going to have to be super creative.
487
00:20:35,940 --> 00:20:38,740
Super creative.
488
00:20:38,740 --> 00:20:40,300
You're going to have to be super creative,
489
00:20:40,300 --> 00:20:42,020
and you're going to have to be super consistent.
490
00:20:42,020 --> 00:20:43,020
The reason being,
491
00:20:43,020 --> 00:20:43,980
And that's hard, bro.
492
00:20:43,980 --> 00:20:47,220
You have to compete with people like ESPN.
493
00:20:47,220 --> 00:20:48,060
Cause ESPN,
494
00:20:48,060 --> 00:20:48,900
Who's already established.
495
00:20:48,900 --> 00:20:53,900
Yeah, they're bringing you content a lot of hours of a day.
496
00:20:53,900 --> 00:20:56,940
And with them bringing you that much.
497
00:20:56,940 --> 00:20:58,460
The Stephen A. Smiths.
498
00:20:58,460 --> 00:20:59,300
Yeah.
499
00:20:59,300 --> 00:21:00,140
You know what I'm saying?
500
00:21:00,140 --> 00:21:00,980
Don't need ESPN.
501
00:21:00,980 --> 00:21:01,820
He can do this.
502
00:21:01,820 --> 00:21:02,660
They started their own.
503
00:21:02,660 --> 00:21:04,860
You got people that really talk sports, man.
504
00:21:04,860 --> 00:21:07,140
And he started his own thing too.
505
00:21:07,140 --> 00:21:09,940
And you know, if people think that way,
506
00:21:09,940 --> 00:21:11,860
if you're gonna be in sports,
507
00:21:11,860 --> 00:21:12,700
remember that.
508
00:21:12,700 --> 00:21:14,020
And you gotta know your stuff too.
509
00:21:14,020 --> 00:21:16,020
You can't just be no have,
510
00:21:16,020 --> 00:21:16,840
you know what I'm saying?
511
00:21:16,840 --> 00:21:17,780
I know this and that.
512
00:21:17,780 --> 00:21:20,540
You gotta know the history, the stats, all that.
513
00:21:20,540 --> 00:21:25,540
And that's, your market is going to require that.
514
00:21:25,820 --> 00:21:30,820
If you can't beat or match the quality that they're giving,
515
00:21:31,220 --> 00:21:32,300
you're never,
516
00:21:32,300 --> 00:21:34,860
it's never going to be a thing of your market
517
00:21:34,860 --> 00:21:36,380
is going to ever accept you.
518
00:21:37,780 --> 00:21:38,820
Or like we said earlier,
519
00:21:38,820 --> 00:21:39,660
you might wanna learn.
520
00:21:39,660 --> 00:21:41,540
You might wanna get with somebody to know the game
521
00:21:41,540 --> 00:21:42,580
and learn from,
522
00:21:42,580 --> 00:21:43,780
get with Stephen A and learn.
523
00:21:43,780 --> 00:21:45,100
And that's the groundwork to me.
524
00:21:45,100 --> 00:21:45,940
Like the ground,
525
00:21:45,940 --> 00:21:48,940
if you can get the groundwork in your base
526
00:21:48,940 --> 00:21:50,880
of what you're doing built,
527
00:21:51,980 --> 00:21:54,940
the respect of what you're doing,
528
00:21:54,940 --> 00:21:56,980
people will see it a whole lot quicker.
529
00:21:56,980 --> 00:21:58,220
But it's not the case of saying
530
00:21:58,220 --> 00:22:00,100
they'll see it a whole lot quicker
531
00:22:00,100 --> 00:22:04,020
because you're grounded differently than what they're doing.
532
00:22:04,020 --> 00:22:06,780
If your base isn't together,
533
00:22:08,180 --> 00:22:09,140
when you start to build,
534
00:22:09,140 --> 00:22:10,780
meaning your ideas,
535
00:22:10,780 --> 00:22:12,840
and if you just gonna try to fit yourself
536
00:22:12,840 --> 00:22:14,140
into what everybody else is doing,
537
00:22:14,140 --> 00:22:15,100
that's gonna hurt you.
538
00:22:15,100 --> 00:22:16,180
But now let's, like I say,
539
00:22:16,180 --> 00:22:19,220
I'm gonna get to the point where being different.
540
00:22:19,220 --> 00:22:20,360
Being different,
541
00:22:20,360 --> 00:22:21,740
if you presented a different way,
542
00:22:21,740 --> 00:22:23,580
just to give you an example.
543
00:22:23,580 --> 00:22:27,300
If a lady comes on in a bikini
544
00:22:27,300 --> 00:22:29,740
and she presents a sport situation,
545
00:22:29,740 --> 00:22:32,660
she's gonna automatically get attention.
546
00:22:32,660 --> 00:22:33,940
Yeah, cause it's different.
547
00:22:33,940 --> 00:22:35,220
Straight up.
548
00:22:35,220 --> 00:22:38,380
If a guy gets on there in a bikini,
549
00:22:38,380 --> 00:22:40,540
just being honest,
550
00:22:40,540 --> 00:22:43,540
and does a sport, presents sports,
551
00:22:43,540 --> 00:22:45,540
he's going to get attention.
552
00:22:45,540 --> 00:22:48,780
I'm sorry, but I just gave away one method.
553
00:22:48,780 --> 00:22:51,140
Somebody will probably literally use that, bro.
554
00:22:51,140 --> 00:22:51,980
But say it on the phone.
555
00:22:51,980 --> 00:22:52,820
Hey, don't do it, bro.
556
00:22:52,820 --> 00:22:53,780
Whoever it is.
557
00:22:53,780 --> 00:22:55,100
They'll probably do it because-
558
00:22:55,100 --> 00:22:57,020
They gonna put a bikini on.
559
00:22:57,020 --> 00:22:58,820
Like the baby put a diaper on.
560
00:22:58,820 --> 00:22:59,660
You know what I'm saying?
561
00:22:59,660 --> 00:23:00,620
Put a diaper on.
562
00:23:00,620 --> 00:23:02,060
He put a diaper on.
563
00:23:02,060 --> 00:23:03,060
Yeah.
564
00:23:03,060 --> 00:23:04,260
Who is this in his diaper?
565
00:23:04,260 --> 00:23:05,100
Who is this?
566
00:23:05,100 --> 00:23:05,940
Yeah.
567
00:23:05,940 --> 00:23:06,760
What's going on?
568
00:23:06,760 --> 00:23:08,140
All these people got there like,
569
00:23:08,140 --> 00:23:10,420
and then the route flow.
570
00:23:10,420 --> 00:23:11,260
Yeah.
571
00:23:11,260 --> 00:23:12,140
And he get you with the flow.
572
00:23:12,140 --> 00:23:12,980
Yeah.
573
00:23:12,980 --> 00:23:13,800
Oh, this different.
574
00:23:13,800 --> 00:23:14,640
Yeah.
575
00:23:14,640 --> 00:23:15,480
This different.
576
00:23:15,480 --> 00:23:16,320
This is a strategy.
577
00:23:16,320 --> 00:23:17,160
He market it.
578
00:23:17,160 --> 00:23:17,980
Market it.
579
00:23:17,980 --> 00:23:18,820
Market it.
580
00:23:18,820 --> 00:23:19,660
Thank you.
581
00:23:19,660 --> 00:23:21,820
So if you're gonna do something,
582
00:23:21,820 --> 00:23:23,260
you gonna have, I'm sorry,
583
00:23:23,260 --> 00:23:24,100
outrageous is the key.
584
00:23:24,100 --> 00:23:25,460
He's a great example, bro.
585
00:23:25,460 --> 00:23:26,700
Outrageous is the key.
586
00:23:26,700 --> 00:23:28,820
And one thing I always say it though,
587
00:23:30,060 --> 00:23:31,860
and it's not the case of you can't catch on
588
00:23:31,860 --> 00:23:35,220
in a saturated area.
589
00:23:35,220 --> 00:23:39,120
You can, it's just you got to have a super method.
590
00:23:39,120 --> 00:23:42,860
You know, podcasting is hard to get into.
591
00:23:42,860 --> 00:23:46,060
But one of the hardest things to do more so
592
00:23:46,060 --> 00:23:48,420
is be consistent to what you're sharing.
593
00:23:48,420 --> 00:23:52,560
You know, you have to share it as if it's a brand.
594
00:23:52,560 --> 00:23:54,740
Nobody is going to know about your podcast
595
00:23:54,740 --> 00:23:57,620
if you don't put it in front of the right people.
596
00:23:57,620 --> 00:23:58,460
Consistently, too.
597
00:23:58,460 --> 00:24:01,900
Consistently, you know, so people,
598
00:24:01,900 --> 00:24:03,540
if people don't hear your word,
599
00:24:03,540 --> 00:24:04,860
if you're not giving them something
600
00:24:04,860 --> 00:24:06,780
to go on every single day,
601
00:24:06,780 --> 00:24:08,180
cause people need something every single day,
602
00:24:08,180 --> 00:24:11,060
especially when you're a talker,
603
00:24:11,060 --> 00:24:11,900
or you just.
604
00:24:11,900 --> 00:24:13,340
An inspirational speaker,
605
00:24:13,340 --> 00:24:14,540
however you want to call it.
606
00:24:14,540 --> 00:24:16,500
They're looking, yeah, they're looking for something.
607
00:24:16,500 --> 00:24:17,780
Motivational speaker.
608
00:24:17,780 --> 00:24:19,940
Daily, cause I'm looking for something daily.
609
00:24:19,940 --> 00:24:22,020
I'm looking, I'm jumping on there daily,
610
00:24:22,020 --> 00:24:26,380
like okay, find something, somebody, something,
611
00:24:26,380 --> 00:24:27,220
something that's been saved.
612
00:24:27,220 --> 00:24:28,620
And it's a lot of negative stuff out there too.
613
00:24:28,620 --> 00:24:29,460
Yeah.
614
00:24:29,460 --> 00:24:31,260
So, hey, whatever you're,
615
00:24:31,260 --> 00:24:34,100
and whatever you market, believe in it and push that.
616
00:24:34,100 --> 00:24:34,940
Yeah.
617
00:24:34,940 --> 00:24:35,780
Don't try to follow the trend.
618
00:24:35,780 --> 00:24:37,760
Like you said on your flashback,
619
00:24:37,760 --> 00:24:39,660
be you, be original.
620
00:24:39,660 --> 00:24:40,500
Yeah.
621
00:24:40,500 --> 00:24:42,020
I be paying attention to you too.
622
00:24:42,020 --> 00:24:42,860
Be original.
623
00:24:42,860 --> 00:24:43,900
Be original, be you.
624
00:24:43,900 --> 00:24:44,740
Think about it.
625
00:24:44,740 --> 00:24:49,300
If you try to present somebody other than Quincy,
626
00:24:49,300 --> 00:24:50,860
it's gonna be hard for you to do.
627
00:24:50,860 --> 00:24:51,740
Yeah.
628
00:24:51,740 --> 00:24:54,100
That's why people fall off,
629
00:24:54,100 --> 00:24:55,940
especially with like music.
630
00:24:55,940 --> 00:24:56,780
Yeah.
631
00:24:56,780 --> 00:25:00,640
There's so many copycats trying to be.
632
00:25:01,900 --> 00:25:03,340
Why would you try to sound,
633
00:25:03,340 --> 00:25:06,880
and it's nothing wrong with a saturated market,
634
00:25:06,880 --> 00:25:09,620
but the past 15 years has made the market
635
00:25:09,620 --> 00:25:10,860
super saturated.
636
00:25:10,860 --> 00:25:13,180
Soon as that era of cash money,
637
00:25:13,180 --> 00:25:16,300
well, young money ended.
638
00:25:16,300 --> 00:25:17,140
Yeah.
639
00:25:17,140 --> 00:25:19,940
Notice, saturation began.
640
00:25:19,940 --> 00:25:23,480
It wasn't no more creative.
641
00:25:23,480 --> 00:25:25,540
People who could sing, people who could rap.
642
00:25:25,540 --> 00:25:26,740
You had the no limits.
643
00:25:26,740 --> 00:25:29,300
You got to throw him at Master P with the actors.
644
00:25:29,300 --> 00:25:31,340
All of that stuff is.
645
00:25:31,340 --> 00:25:32,300
All of the stuff that.
646
00:25:32,300 --> 00:25:33,300
They had their own style.
647
00:25:33,300 --> 00:25:36,620
What music used to be is no longer.
648
00:25:36,620 --> 00:25:37,460
Yeah.
649
00:25:37,460 --> 00:25:38,380
Like once, like I said,
650
00:25:38,380 --> 00:25:43,380
once that era of the 90s, late 90s,
651
00:25:43,420 --> 00:25:47,580
early 2000s, maybe mid, going in the front,
652
00:25:47,580 --> 00:25:52,100
or maybe 2005, 2006, 2007, 2008,
653
00:25:52,100 --> 00:25:54,540
maybe so 2008, 2009,
654
00:25:54,540 --> 00:25:56,740
that's when the saturated market began.
655
00:25:56,740 --> 00:25:58,900
By the time I moved in here,
656
00:25:58,900 --> 00:26:03,900
it was completely saturated with the trap tunes.
657
00:26:04,580 --> 00:26:06,260
Even broke the Soulja Boy.
658
00:26:06,260 --> 00:26:07,100
Soulja Boy.
659
00:26:07,100 --> 00:26:07,940
Yeah, trap tunes.
660
00:26:07,940 --> 00:26:12,220
Soulja Boy, Bow Wow's the, you know what I'm saying?
661
00:26:12,220 --> 00:26:16,020
Like that era right there, it was still popping.
662
00:26:16,020 --> 00:26:16,860
And they.
663
00:26:16,860 --> 00:26:18,580
Everybody marketed themselves well.
664
00:26:18,580 --> 00:26:19,420
And think about it.
665
00:26:19,420 --> 00:26:20,240
It was a hard time.
666
00:26:20,240 --> 00:26:21,300
Soulja Boy was a dance.
667
00:26:21,300 --> 00:26:24,260
Soulja Boy was the first one to actually say
668
00:26:24,260 --> 00:26:27,380
he broke a market with something
669
00:26:27,380 --> 00:26:29,820
that nobody probably ever imagined.
670
00:26:29,820 --> 00:26:32,180
Just because the case of.
671
00:26:32,180 --> 00:26:33,700
I don't think he get enough credit either
672
00:26:33,700 --> 00:26:34,540
that he deserves.
673
00:26:34,540 --> 00:26:37,060
He took over YouTube so fast.
674
00:26:37,060 --> 00:26:39,100
I don't even know what made him,
675
00:26:39,100 --> 00:26:40,980
I don't know.
676
00:26:40,980 --> 00:26:41,820
Cell phones.
677
00:26:41,820 --> 00:26:44,580
He should've thought about buying it out, bruh.
678
00:26:44,580 --> 00:26:46,420
Again, it was a market.
679
00:26:46,420 --> 00:26:47,420
He probably didn't see the vision.
680
00:26:47,420 --> 00:26:49,220
And you know, I think.
681
00:26:49,220 --> 00:26:50,060
Go ahead.
682
00:26:50,060 --> 00:26:50,880
Go ahead, let me hear what you about to say.
683
00:26:50,880 --> 00:26:51,820
He probably didn't see the vision.
684
00:26:51,820 --> 00:26:54,340
He didn't visualize it being that big.
685
00:26:54,340 --> 00:26:55,180
Yeah.
686
00:26:55,180 --> 00:26:57,300
But like he could've bought it out.
687
00:26:57,300 --> 00:26:58,140
Yeah.
688
00:26:58,140 --> 00:26:58,960
You know what I'm saying?
689
00:26:58,960 --> 00:26:59,800
Considerably.
690
00:26:59,800 --> 00:27:00,640
Because.
691
00:27:00,640 --> 00:27:01,480
He had an idea.
692
00:27:01,480 --> 00:27:02,860
He turned YouTube around.
693
00:27:02,860 --> 00:27:03,920
Yeah.
694
00:27:03,920 --> 00:27:04,980
More so.
695
00:27:04,980 --> 00:27:06,020
MySpace too.
696
00:27:06,020 --> 00:27:06,860
He was on.
697
00:27:06,860 --> 00:27:11,860
He was using the platforms to give people his music.
698
00:27:12,980 --> 00:27:17,380
And at the same time, he was selling you this dance.
699
00:27:17,380 --> 00:27:18,820
So he had two things.
700
00:27:18,820 --> 00:27:19,660
He's like.
701
00:27:19,660 --> 00:27:20,780
He had the shoes, the clothes.
702
00:27:20,780 --> 00:27:21,620
Yeah.
703
00:27:21,620 --> 00:27:22,440
You know what I'm saying?
704
00:27:22,440 --> 00:27:23,280
Advertising.
705
00:27:23,280 --> 00:27:24,380
Started doing the weird stuff with the shades.
706
00:27:24,380 --> 00:27:25,220
Yeah.
707
00:27:25,220 --> 00:27:26,060
And all of this stuff.
708
00:27:26,060 --> 00:27:27,140
You knew who Soulja Boy was.
709
00:27:27,140 --> 00:27:27,980
That Soulja Boy.
710
00:27:27,980 --> 00:27:28,820
Yeah.
711
00:27:28,820 --> 00:27:30,840
And again, in marketing,
712
00:27:30,840 --> 00:27:35,840
if you can't give people something to look,
713
00:27:35,840 --> 00:27:38,520
or your singing, or something to that nature
714
00:27:38,520 --> 00:27:40,760
that's so great it can't be denied.
715
00:27:40,760 --> 00:27:43,040
That's the part why I always tell people,
716
00:27:43,040 --> 00:27:44,800
how good are you?
717
00:27:44,800 --> 00:27:46,120
How hungry are you?
718
00:27:46,120 --> 00:27:47,240
Because I'm gonna tell you why.
719
00:27:47,240 --> 00:27:49,320
If we gonna do this, just know this.
720
00:27:49,320 --> 00:27:51,440
It's gonna take some hard work.
721
00:27:51,440 --> 00:27:52,800
It's gonna take some time.
722
00:27:52,800 --> 00:27:53,840
It's gonna take some energy.
723
00:27:53,840 --> 00:27:57,320
Because I've had a lot of people come record with me
724
00:27:57,320 --> 00:27:59,600
and I never saw them again.
725
00:27:59,600 --> 00:28:01,200
Bro, I'm gonna tell you this.
726
00:28:01,200 --> 00:28:03,680
When you know you made it,
727
00:28:03,680 --> 00:28:05,720
and I feel like this with celebrities and stuff,
728
00:28:05,720 --> 00:28:09,500
like that, when people dress up like you on Halloween,
729
00:28:09,500 --> 00:28:11,720
like everybody dress up like Michael Jackson,
730
00:28:11,720 --> 00:28:14,400
everybody know Cisco for the blonde hair.
731
00:28:14,400 --> 00:28:17,160
When they dress up like you on Halloween, you made it.
732
00:28:17,160 --> 00:28:19,600
You market yourself well, I feel you made it.
733
00:28:19,600 --> 00:28:22,560
Because people know who this is.
734
00:28:22,560 --> 00:28:23,400
They know you.
735
00:28:23,400 --> 00:28:24,220
Mm-hmm.
736
00:28:24,220 --> 00:28:25,060
And again.
737
00:28:25,060 --> 00:28:25,900
You know what I'm saying?
738
00:28:25,900 --> 00:28:26,720
It's marketing.
739
00:28:26,720 --> 00:28:30,880
People don't see it, and they don't hear,
740
00:28:30,880 --> 00:28:32,040
they don't know about it.
741
00:28:32,040 --> 00:28:35,760
And that's why I always try to tell artists,
742
00:28:35,760 --> 00:28:38,840
when you step on the gas, don't let up off of it.
743
00:28:41,000 --> 00:28:43,560
Music game now, moving so fast.
744
00:28:43,560 --> 00:28:45,240
Somebody come and steal your idea
745
00:28:45,240 --> 00:28:47,200
of what you about to do or think about doing.
746
00:28:47,200 --> 00:28:48,040
Woo, woo.
747
00:28:48,040 --> 00:28:48,880
Quickly.
748
00:28:48,880 --> 00:28:49,700
If you ain't hitting,
749
00:28:49,700 --> 00:28:52,400
and I'm gonna say this one more time, y'all.
750
00:28:52,400 --> 00:28:54,440
Music artists now.
751
00:28:54,440 --> 00:28:55,560
If you are a new artist,
752
00:28:55,560 --> 00:29:00,560
music artists coming into this year, 2023, 2024,
753
00:29:00,560 --> 00:29:05,480
make sure you're doing something that requires you
754
00:29:05,480 --> 00:29:07,300
and your music every single day.
755
00:29:08,560 --> 00:29:09,480
Every single day.
756
00:29:09,480 --> 00:29:11,320
Whether it's TikTok and making a video
757
00:29:11,320 --> 00:29:12,520
off the song you got.
758
00:29:12,520 --> 00:29:13,660
Every day.
759
00:29:13,660 --> 00:29:17,560
Like don't even, don't waste time daily
760
00:29:17,560 --> 00:29:21,040
not putting some energy into what it is
761
00:29:21,040 --> 00:29:22,920
your craft gives you.
762
00:29:22,920 --> 00:29:25,220
If you can record every single day,
763
00:29:25,220 --> 00:29:27,240
record every single day.
764
00:29:27,240 --> 00:29:30,060
Every single day.
765
00:29:30,060 --> 00:29:33,880
It should be something recorded onto a hard drive
766
00:29:33,880 --> 00:29:36,120
with your vocals on it.
767
00:29:36,120 --> 00:29:37,740
Please do that.
768
00:29:37,740 --> 00:29:40,400
The reason being, I think a lot of people
769
00:29:40,400 --> 00:29:44,980
take it for granted, is that I got time.
770
00:29:45,920 --> 00:29:48,280
That's one thing we don't have.
771
00:29:48,280 --> 00:29:50,200
You don't have time anymore.
772
00:29:50,200 --> 00:29:54,600
It's not, we can sit here and wait forever
773
00:29:54,600 --> 00:29:55,820
for music to come out.
774
00:29:55,820 --> 00:29:56,960
But guess what?
775
00:29:56,960 --> 00:29:58,160
If I pull up my phone right now
776
00:29:58,160 --> 00:30:02,280
and I pull up iTunes, Spotify, YouTube,
777
00:30:02,280 --> 00:30:04,680
and just type in new music,
778
00:30:04,680 --> 00:30:06,920
I guarantee you it's more than a thousands
779
00:30:06,920 --> 00:30:08,960
and thousands and thousands of songs
780
00:30:08,960 --> 00:30:11,060
that's done came out today.
781
00:30:11,060 --> 00:30:11,900
Today.
782
00:30:13,220 --> 00:30:14,240
Today.
783
00:30:14,240 --> 00:30:16,160
And nobody pays attention as if they're like,
784
00:30:16,160 --> 00:30:18,140
oh, yo, I should be urgent.
785
00:30:20,000 --> 00:30:22,120
I'm not gonna be urgent.
786
00:30:22,120 --> 00:30:25,020
Be urgent.
787
00:30:25,020 --> 00:30:26,280
Be urgent.
788
00:30:26,280 --> 00:30:29,480
Put your money inside, buy you a system.
789
00:30:29,480 --> 00:30:33,200
If you can't afford a system, don't get into this.
790
00:30:33,200 --> 00:30:36,480
And let me throw one thing, and another thing is,
791
00:30:36,480 --> 00:30:38,960
anytime, whatever you doing,
792
00:30:38,960 --> 00:30:42,160
whether it's music, acting, whatever,
793
00:30:42,160 --> 00:30:44,640
clothing line, whatever you doing,
794
00:30:44,640 --> 00:30:47,920
make sure you put your best foot forward.
795
00:30:47,920 --> 00:30:51,800
If it's that song, make sure it's your best song.
796
00:30:51,800 --> 00:30:52,640
You know what I'm saying?
797
00:30:52,640 --> 00:30:54,520
Like, don't just go in there and make a whole lot
798
00:30:54,520 --> 00:30:57,440
of okay songs, make a hit,
799
00:30:57,440 --> 00:31:00,600
because that's what you need nowadays, man.
800
00:31:00,600 --> 00:31:02,960
Like you say, it's songs dropping every day.
801
00:31:02,960 --> 00:31:03,800
Every day.
802
00:31:03,800 --> 00:31:04,880
Every day.
803
00:31:04,880 --> 00:31:09,600
So you gonna have to do something to make you stand out
804
00:31:09,600 --> 00:31:11,600
out of all these people.
805
00:31:11,600 --> 00:31:13,320
Something gonna have to stand out,
806
00:31:13,320 --> 00:31:16,520
so that's why I say you gotta put your best foot forward.
807
00:31:16,520 --> 00:31:18,400
Sometimes it's the wrong publicity
808
00:31:18,400 --> 00:31:19,640
that'll blow somebody up.
809
00:31:19,640 --> 00:31:20,480
Exactly.
810
00:31:20,480 --> 00:31:22,080
Your baby shot somebody in Walmart.
811
00:31:22,080 --> 00:31:23,720
I hate to keep bringing the baby up.
812
00:31:23,720 --> 00:31:24,960
Shot somebody in Walmart.
813
00:31:24,960 --> 00:31:27,080
Yeah, he was buzzing, but he really blew one thing.
814
00:31:27,080 --> 00:31:28,600
Who this dude that shot, this rapper
815
00:31:28,600 --> 00:31:30,000
that shot somebody in Walmart?
816
00:31:31,240 --> 00:31:33,120
Rockstar came, you know what I'm saying?
817
00:31:33,120 --> 00:31:34,200
Shook.
818
00:31:34,200 --> 00:31:35,040
It was over.
819
00:31:35,040 --> 00:31:40,040
So, sometimes it goes back to marketing.
820
00:31:40,360 --> 00:31:42,440
And so it might be the wrong type of marketing,
821
00:31:42,440 --> 00:31:44,000
but that was marketing for the baby.
822
00:31:44,000 --> 00:31:45,320
You know what I'm saying?
823
00:31:45,320 --> 00:31:47,400
The people, that's how most people know them.
824
00:31:47,400 --> 00:31:48,240
I figured them out.
825
00:31:48,240 --> 00:31:51,360
And it's a sad thing, and I'm glad you said that.
826
00:31:51,360 --> 00:31:52,200
You know what I'm saying?
827
00:31:52,200 --> 00:31:55,800
One small thing can throw you off course with this.
828
00:31:55,800 --> 00:31:57,960
So remember, your celebrity status,
829
00:31:57,960 --> 00:32:00,280
once you get your, I hate to say it,
830
00:32:00,280 --> 00:32:04,760
once you get your clout up, your people up,
831
00:32:04,760 --> 00:32:05,960
and everybody on you.
832
00:32:05,960 --> 00:32:07,800
One mistake can throw it all away.
833
00:32:07,800 --> 00:32:11,600
One mistake can throw all of this off.
834
00:32:11,600 --> 00:32:13,000
Look at Lizzo, bro.
835
00:32:13,000 --> 00:32:14,960
What do you mean, you talking about Lizzo?
836
00:32:14,960 --> 00:32:17,120
You know, they just took her out of the consideration
837
00:32:17,120 --> 00:32:19,000
of performing at the Super Bowl.
838
00:32:19,000 --> 00:32:22,040
All this stuff, these alleged things.
839
00:32:22,040 --> 00:32:27,040
You can lose, you can lose, oh, just like that.
840
00:32:28,040 --> 00:32:32,120
You can say one word, one word.
841
00:32:32,120 --> 00:32:32,960
That's crazy.
842
00:32:32,960 --> 00:32:36,840
One word can throw your whole fan base in the dumps.
843
00:32:36,840 --> 00:32:38,840
All your connections in the dump.
844
00:32:38,840 --> 00:32:39,680
It's sad, bro.
845
00:32:39,680 --> 00:32:41,240
Don't nobody wanna book you for a show.
846
00:32:41,240 --> 00:32:42,600
It's powerful, bro.
847
00:32:42,600 --> 00:32:44,760
And the thing is, if your music ain't popping,
848
00:32:44,760 --> 00:32:49,240
really, really popping, you can't live off of it.
849
00:32:49,240 --> 00:32:52,200
And the thing is, and this is what I hate.
850
00:32:53,680 --> 00:32:55,360
This is what I hate.
851
00:32:55,360 --> 00:32:57,440
It's a lot of artists who are out here
852
00:32:57,440 --> 00:33:00,200
who are only making music and making money
853
00:33:00,200 --> 00:33:01,400
off just the music.
854
00:33:01,400 --> 00:33:02,720
They ain't doing shows.
855
00:33:04,040 --> 00:33:04,880
It's streaming.
856
00:33:04,880 --> 00:33:07,240
I can pull up a couple, a few people,
857
00:33:07,240 --> 00:33:10,120
a handful, maybe 10, 15 people right now
858
00:33:10,120 --> 00:33:12,640
that's banking off just the music.
859
00:33:12,640 --> 00:33:14,040
Just the music.
860
00:33:14,040 --> 00:33:16,080
Not even going to do shows.
861
00:33:16,080 --> 00:33:18,800
And if you can do that, that's a blessing, bro.
862
00:33:18,800 --> 00:33:19,640
Look, live it in.
863
00:33:19,640 --> 00:33:21,920
Don't nobody wanna go to these shows, man.
864
00:33:21,920 --> 00:33:23,160
If I don't got to.
865
00:33:23,160 --> 00:33:27,280
I would love for this house
866
00:33:27,280 --> 00:33:31,440
to be paid for strictly by music.
867
00:33:31,440 --> 00:33:35,320
And I still have that, I'm very close to getting there.
868
00:33:36,360 --> 00:33:39,240
The code just hasn't been broken because the case of,
869
00:33:39,240 --> 00:33:41,760
if the whole situation with the podcasting
870
00:33:41,760 --> 00:33:44,040
wouldn't even came up,
871
00:33:44,040 --> 00:33:46,320
probably the direction of how I was going,
872
00:33:46,320 --> 00:33:49,440
and it's not the case of the direction I was going,
873
00:33:49,440 --> 00:33:51,440
it's just what God had given me.
874
00:33:51,440 --> 00:33:53,360
I had to go that course first.
875
00:33:53,360 --> 00:33:55,120
Because some people feel like, okay,
876
00:33:56,120 --> 00:33:59,080
God, I want this to go a certain way now.
877
00:34:00,600 --> 00:34:01,520
So let me cut in.
878
00:34:01,520 --> 00:34:03,120
Let me cut in.
879
00:34:03,120 --> 00:34:05,760
So the direction, I know you talking about direction,
880
00:34:05,760 --> 00:34:09,280
so when we started this podcast thing,
881
00:34:09,280 --> 00:34:12,160
did you think that it would be successful
882
00:34:12,160 --> 00:34:14,720
or was it something that you was just trying out
883
00:34:14,720 --> 00:34:15,560
that you felt?
884
00:34:15,560 --> 00:34:17,480
I knew what I felt was.
885
00:34:17,480 --> 00:34:19,280
Deep down inside.
886
00:34:19,280 --> 00:34:23,280
I had already had an idea at what it was supposed to be.
887
00:34:23,280 --> 00:34:25,560
I actually had an idea what it was supposed to be
888
00:34:25,560 --> 00:34:26,800
back in 2020.
889
00:34:28,480 --> 00:34:33,480
I wish I would have started it in 2020 more so
890
00:34:33,840 --> 00:34:36,480
because a lot of the pitfalls
891
00:34:36,480 --> 00:34:39,440
that a lot of other podcasters were having,
892
00:34:39,440 --> 00:34:42,960
then I would have already been ahead of that.
893
00:34:42,960 --> 00:34:45,200
Considerably, I'm still ahead.
894
00:34:45,200 --> 00:34:46,880
You're still ahead.
895
00:34:46,880 --> 00:34:50,000
The difference in understanding it is like this.
896
00:34:50,000 --> 00:34:52,040
So when I started, I was like, okay,
897
00:34:54,920 --> 00:34:58,840
what is it going to take to be able to be consistent at it?
898
00:34:58,840 --> 00:35:00,480
That's the hardest part.
899
00:35:00,480 --> 00:35:05,480
Because to me, the consistency of it
900
00:35:05,800 --> 00:35:09,840
needed to be very hard and very strong
901
00:35:09,840 --> 00:35:12,280
to the point where, like I said,
902
00:35:12,280 --> 00:35:15,520
every single day somebody needs to see this.
903
00:35:15,520 --> 00:35:18,400
What, how good are we to the point where
904
00:35:18,400 --> 00:35:20,720
I can show this to somebody every single day?
905
00:35:20,720 --> 00:35:22,680
So when we first started off, I just kept saying,
906
00:35:22,680 --> 00:35:24,920
look, we need the content.
907
00:35:24,920 --> 00:35:26,800
We don't need to bring nobody in, interview them.
908
00:35:26,800 --> 00:35:27,640
Just us.
909
00:35:27,640 --> 00:35:28,640
Just us.
910
00:35:28,640 --> 00:35:30,240
And can I say, and you know what,
911
00:35:30,240 --> 00:35:33,040
the Dwyane that I knew when I first met you
912
00:35:33,040 --> 00:35:36,080
to the Dwyane now, they're two different people.
913
00:35:36,080 --> 00:35:38,200
I think you're more known now.
914
00:35:38,200 --> 00:35:43,200
Like you were quiet, like a silent killer.
915
00:35:43,280 --> 00:35:45,000
A silent, you know what I'm saying?
916
00:35:45,000 --> 00:35:49,240
But now it's like, I think of Dwyane, the brand,
917
00:35:49,240 --> 00:35:51,640
Dwyane the businessman, like he do it all.
918
00:35:51,640 --> 00:35:53,440
Like he behind the cameras.
919
00:35:53,440 --> 00:35:54,720
He shooting movies.
920
00:35:54,720 --> 00:35:55,760
He shot my movies.
921
00:35:55,760 --> 00:35:57,840
He shooting movies, videos.
922
00:35:57,840 --> 00:36:00,080
Bro, you do music.
923
00:36:00,080 --> 00:36:01,000
That's what I was saying.
924
00:36:01,000 --> 00:36:02,760
It's more than just music.
925
00:36:02,760 --> 00:36:03,600
You know what I'm saying?
926
00:36:03,600 --> 00:36:06,280
And that's what, I guess that was my belief.
927
00:36:06,280 --> 00:36:08,600
And I guess I was trying to rub that off on you
928
00:36:08,600 --> 00:36:11,360
when I asked you to shoot my music video that one day.
929
00:36:11,360 --> 00:36:13,000
And that was a start up.
930
00:36:13,000 --> 00:36:13,840
You know what I'm saying?
931
00:36:13,840 --> 00:36:16,200
Because I was trying to, I guess what I felt
932
00:36:16,200 --> 00:36:19,320
was rubbing off on you, what I felt.
933
00:36:19,320 --> 00:36:20,600
You know what I'm saying?
934
00:36:20,600 --> 00:36:22,360
Like it's more, it's bigger than music.
935
00:36:22,360 --> 00:36:25,520
I understand it's music, but it's bigger things,
936
00:36:25,520 --> 00:36:28,880
other than music too, that can bring it all together.
937
00:36:28,880 --> 00:36:33,880
And the concept too, add to that, right?
938
00:36:33,880 --> 00:36:37,400
That's why I said, God can give you something.
939
00:36:38,680 --> 00:36:40,880
And you think you're going there.
940
00:36:40,880 --> 00:36:41,760
Yeah.
941
00:36:41,760 --> 00:36:43,600
In the same part, it's like, okay,
942
00:36:43,600 --> 00:36:45,480
but music has always been relevant.
943
00:36:45,480 --> 00:36:46,800
Always been consistent in my life.
944
00:36:46,800 --> 00:36:49,360
I had three practices today.
945
00:36:49,360 --> 00:36:51,920
Children's choir, praise team,
946
00:36:51,920 --> 00:36:53,680
and then had to make it up to Charlotte
947
00:36:53,680 --> 00:36:55,320
to go to Voices of the Morning Star practice.
948
00:36:55,320 --> 00:36:57,160
Because our anniversary is tomorrow.
949
00:36:57,160 --> 00:36:59,520
So the anniversary program is tomorrow.
950
00:36:59,520 --> 00:37:03,400
So I had to balance in my mind, okay,
951
00:37:03,400 --> 00:37:06,480
I know I have to do this music thing, regardless of.
952
00:37:06,480 --> 00:37:11,200
That's what God gave me though, forever.
953
00:37:12,640 --> 00:37:15,320
But that ain't all I want you to do.
954
00:37:15,320 --> 00:37:18,080
I'm gonna challenge you in some other ways too.
955
00:37:18,080 --> 00:37:21,520
So I'm gonna get some people to throw some stuff at you
956
00:37:21,520 --> 00:37:25,000
that you're not used to doing, but I feel you can do.
957
00:37:25,000 --> 00:37:25,840
Being on camera for one.
958
00:37:25,840 --> 00:37:27,880
So if somebody calls you and tells you,
959
00:37:27,880 --> 00:37:32,280
look, Dwayne, I want you to shoot my music video.
960
00:37:32,280 --> 00:37:33,920
You're gonna be ready.
961
00:37:33,920 --> 00:37:36,280
So some people would have been like,
962
00:37:36,280 --> 00:37:37,720
I don't know about that, bro.
963
00:37:37,720 --> 00:37:39,440
I give you a connect that can shoot it.
964
00:37:39,440 --> 00:37:44,440
Q gave me that idea, but I think the idea was already there.
965
00:37:45,520 --> 00:37:48,480
I just didn't know how to present it to somebody.
966
00:37:48,480 --> 00:37:52,800
So, and you was confident too when I asked you.
967
00:37:52,800 --> 00:37:55,920
Then I was like, I want you to shoot my movie.
968
00:37:55,920 --> 00:37:57,080
I ain't think you's gonna do it.
969
00:37:57,080 --> 00:37:58,440
I thought you was gonna be like,
970
00:37:58,440 --> 00:38:00,200
I don't know, bro, about that.
971
00:38:00,200 --> 00:38:01,080
I don't know.
972
00:38:01,080 --> 00:38:04,080
Bro, you was head on, let's do it.
973
00:38:04,080 --> 00:38:04,920
Let's go.
974
00:38:04,920 --> 00:38:05,760
You know what I'm saying?
975
00:38:05,760 --> 00:38:08,160
And I think that part right there
976
00:38:08,160 --> 00:38:11,480
is what a lot of people lack.
977
00:38:11,480 --> 00:38:14,460
I don't wanna say they, just say that they lack it.
978
00:38:15,360 --> 00:38:18,880
Just like when I told you, you was like,
979
00:38:18,880 --> 00:38:22,680
so I can do this, so I can do that like that too?
980
00:38:22,680 --> 00:38:24,200
Or I can do this too?
981
00:38:24,200 --> 00:38:25,040
Then I did it.
982
00:38:25,040 --> 00:38:26,800
And I always tell you, just like how you said
983
00:38:26,800 --> 00:38:31,200
with the, when you put together an idea,
984
00:38:31,200 --> 00:38:35,440
if you have an idea in your mind that you see it as,
985
00:38:35,440 --> 00:38:36,280
that's why I tell you.
986
00:38:36,280 --> 00:38:37,440
I second guess myself.
987
00:38:37,440 --> 00:38:38,760
Put it together.
988
00:38:38,760 --> 00:38:42,560
Yeah, put it together and let me see what you came up with.
989
00:38:42,560 --> 00:38:44,640
How you came up with that two minutes
990
00:38:44,640 --> 00:38:49,440
of what I've already given you just from four scenes.
991
00:38:49,440 --> 00:38:51,680
You did an exceptional job.
992
00:38:51,680 --> 00:38:52,520
Appreciate it.
993
00:38:52,520 --> 00:38:53,880
For the case of.
994
00:38:53,880 --> 00:38:55,000
It came off field.
995
00:38:55,000 --> 00:38:57,240
For nothing to say,
996
00:38:58,320 --> 00:39:00,960
when I get all the rest of the chapters to you,
997
00:39:01,880 --> 00:39:04,640
you don't need to give them any more
998
00:39:04,640 --> 00:39:05,880
than what you've already done.
999
00:39:05,880 --> 00:39:06,720
No, because you wanna be the suspense.
1000
00:39:06,720 --> 00:39:11,720
The reason being is it takes time to become a better,
1001
00:39:13,400 --> 00:39:17,340
a better, first off, a thinker.
1002
00:39:18,280 --> 00:39:22,000
People have gotten so away from just using their ideas
1003
00:39:22,000 --> 00:39:24,120
and thinking because what they see,
1004
00:39:24,120 --> 00:39:25,560
like we was talking about,
1005
00:39:25,560 --> 00:39:28,160
oh, I wanna go sound like this same dude
1006
00:39:28,160 --> 00:39:29,440
because he got a hit on the radio.
1007
00:39:29,440 --> 00:39:31,480
He got a hit on this reel.
1008
00:39:31,480 --> 00:39:32,320
He got a hit.
1009
00:39:32,320 --> 00:39:34,640
I wanna make that same kind of song.
1010
00:39:34,640 --> 00:39:38,840
Not knowing that you will kill yourself trying to do that
1011
00:39:38,840 --> 00:39:41,680
versus just creating your own being, your own self.
1012
00:39:41,680 --> 00:39:43,560
And your own lane, yeah.
1013
00:39:43,560 --> 00:39:48,200
Like nobody's, again, yeah, it's not about talent anymore.
1014
00:39:49,080 --> 00:39:50,760
It's more so about popularity.
1015
00:39:50,760 --> 00:39:55,760
So the case of you get popular from what you're creating.
1016
00:39:57,240 --> 00:40:00,040
If I'm a rapper, somebody's gonna be a rapper nine days.
1017
00:40:00,040 --> 00:40:02,000
This is the first thing you gotta realize.
1018
00:40:02,000 --> 00:40:06,040
Your rap has to be so much different.
1019
00:40:06,920 --> 00:40:10,940
Not saying better, different.
1020
00:40:10,940 --> 00:40:13,440
Meaning, like we just said, baby,
1021
00:40:13,440 --> 00:40:15,280
baby came out there with a diaper.
1022
00:40:16,480 --> 00:40:17,640
Nobody expected that.
1023
00:40:17,640 --> 00:40:20,320
Then nobody expected the flow.
1024
00:40:20,320 --> 00:40:21,680
Made you pay him attention.
1025
00:40:21,680 --> 00:40:23,080
Now I got your attention.
1026
00:40:23,080 --> 00:40:24,600
Now I'm gonna hit y'all with this new flow.
1027
00:40:24,600 --> 00:40:25,760
Now let me give you this.
1028
00:40:25,760 --> 00:40:28,560
This fast flow of this new style of rapping.
1029
00:40:28,560 --> 00:40:29,920
Let me give you this.
1030
00:40:29,920 --> 00:40:32,760
Let me give you that because I want you to hear me
1031
00:40:32,760 --> 00:40:34,200
while I got your attention.
1032
00:40:34,200 --> 00:40:35,720
And you know what, he kept it going.
1033
00:40:35,720 --> 00:40:37,960
Back to back, strike wise hot, he kept going.
1034
00:40:37,960 --> 00:40:40,280
Keep dropping mixtape, dropping albums.
1035
00:40:40,280 --> 00:40:43,400
Mixed tape, I mean he was just going.
1036
00:40:43,400 --> 00:40:44,240
Two albums in a year.
1037
00:40:44,240 --> 00:40:45,760
Two albums in a year.
1038
00:40:45,760 --> 00:40:50,640
So you think about it, if you're driven in that, again.
1039
00:40:50,640 --> 00:40:51,640
Cause he was hot.
1040
00:40:51,640 --> 00:40:53,360
He still hot. If you don't hit him
1041
00:40:54,520 --> 00:40:56,860
fast enough, like I tell you,
1042
00:40:58,000 --> 00:41:00,840
learn the craft fast as possible
1043
00:41:00,840 --> 00:41:03,200
because you already got somebody in your corner
1044
00:41:03,200 --> 00:41:04,960
that know what they doing. Exactly.
1045
00:41:04,960 --> 00:41:07,240
And I can show you the fastest way to do it.
1046
00:41:07,240 --> 00:41:08,960
I can show you the quickest way to do it.
1047
00:41:08,960 --> 00:41:10,280
And it'll make sense to you.
1048
00:41:10,280 --> 00:41:13,600
And you can just add value to a brand.
1049
00:41:13,600 --> 00:41:16,120
I want you to be able to add value.
1050
00:41:16,120 --> 00:41:18,040
I don't want you to feel as if you're like,
1051
00:41:18,040 --> 00:41:20,800
okay, we can only shoot when you come down here.
1052
00:41:20,800 --> 00:41:21,880
No. Yeah.
1053
00:41:23,160 --> 00:41:25,280
You already killed the mentality.
1054
00:41:25,280 --> 00:41:27,520
You got a phone, you got all you need,
1055
00:41:27,520 --> 00:41:30,000
you got all the tools, work that.
1056
00:41:31,200 --> 00:41:33,640
We can market, and then here go to market again.
1057
00:41:33,640 --> 00:41:37,080
We can market something to people that's grander
1058
00:41:37,080 --> 00:41:39,580
when they seeing so much going on in a week,
1059
00:41:39,580 --> 00:41:40,700
they don't know what to take.
1060
00:41:40,700 --> 00:41:42,160
They like, dog. Yeah.
1061
00:41:42,160 --> 00:41:46,680
Okay, we got Fast Friday, we got Home Souls,
1062
00:41:46,680 --> 00:41:48,120
and we got podcasts.
1063
00:41:48,120 --> 00:41:50,000
Regular Thursdays.
1064
00:41:50,000 --> 00:41:53,800
The more you add value to a brand,
1065
00:41:53,800 --> 00:41:55,200
when you're getting people to pay attention
1066
00:41:55,200 --> 00:41:57,280
to what you got going on. So much, man.
1067
00:41:57,280 --> 00:41:59,520
It's a lot. You gather it.
1068
00:41:59,520 --> 00:42:02,480
That's how you get a brand to go faster.
1069
00:42:02,480 --> 00:42:03,840
People think that it takes,
1070
00:42:03,840 --> 00:42:05,880
it's a man, I need a team.
1071
00:42:05,880 --> 00:42:07,360
Yeah, you do need a team.
1072
00:42:07,360 --> 00:42:09,120
More so, you just need more people
1073
00:42:09,120 --> 00:42:11,680
who know what's going on versus a team.
1074
00:42:11,680 --> 00:42:13,160
You can have a whole lot of people
1075
00:42:13,160 --> 00:42:15,000
and not know what's going on.
1076
00:42:15,000 --> 00:42:15,840
And it won't be quite enough.
1077
00:42:15,840 --> 00:42:17,240
And not be on the same page.
1078
00:42:17,240 --> 00:42:19,160
Sometimes, look, a bigger team
1079
00:42:19,160 --> 00:42:20,640
sometimes causes more confusion.
1080
00:42:20,640 --> 00:42:22,080
Yeah, and it'll waste your time.
1081
00:42:22,080 --> 00:42:27,080
Two people can be like this on the same page.
1082
00:42:27,160 --> 00:42:29,440
The more heads involved, the bigger confusion.
1083
00:42:29,440 --> 00:42:30,280
That's what I've learned.
1084
00:42:30,280 --> 00:42:33,760
And I've learned to take time to realize too
1085
00:42:33,760 --> 00:42:38,120
that adding everybody to a mix, yeah,
1086
00:42:38,120 --> 00:42:39,680
like you just said, isn't the way to go.
1087
00:42:39,680 --> 00:42:41,520
It's not, bro, it's not the best thing.
1088
00:42:41,520 --> 00:42:42,360
Allowing people.
1089
00:42:42,360 --> 00:42:44,080
Allowing people is not the best thing, bro.
1090
00:42:44,080 --> 00:42:45,840
To me, that's why I said,
1091
00:42:45,840 --> 00:42:47,880
why are we doing this podcasting thing?
1092
00:42:47,880 --> 00:42:49,960
Because some people join for the wrong reasons.
1093
00:42:49,960 --> 00:42:52,160
Oh, okay, I see this getting a buzz now.
1094
00:42:52,160 --> 00:42:53,000
Yep.
1095
00:42:53,000 --> 00:42:53,820
You know what I'm saying?
1096
00:42:53,820 --> 00:42:54,840
Y'all didn't start out with it.
1097
00:42:54,840 --> 00:42:55,680
Nope.
1098
00:42:55,680 --> 00:42:56,520
You didn't start out with it.
1099
00:42:56,520 --> 00:42:58,800
If you ain't shooting in the gym with me.
1100
00:42:58,800 --> 00:42:59,840
Yeah.
1101
00:42:59,840 --> 00:43:01,680
If you weren't in the gym with me,
1102
00:43:01,680 --> 00:43:06,000
you ain't gonna be able to jump on it when it's time to come.
1103
00:43:06,000 --> 00:43:07,840
The only thing I feel is this.
1104
00:43:07,840 --> 00:43:09,600
And this is what I feel from now.
1105
00:43:09,600 --> 00:43:11,040
And that's why I told you,
1106
00:43:11,040 --> 00:43:15,760
we build this thing, we market it the correct way,
1107
00:43:15,760 --> 00:43:20,280
people can take that and look at it and take from that.
1108
00:43:20,280 --> 00:43:22,600
So for whoever we bring in here,
1109
00:43:22,600 --> 00:43:25,600
they're going to have to be way past motivated than us.
1110
00:43:25,600 --> 00:43:26,920
Yeah.
1111
00:43:26,920 --> 00:43:29,800
They're gonna have to, and I'm not even saying like,
1112
00:43:29,800 --> 00:43:31,400
you may not have to have.
1113
00:43:31,400 --> 00:43:33,160
What you say on the last episode, bro,
1114
00:43:33,160 --> 00:43:36,280
you said in order to be the best,
1115
00:43:36,280 --> 00:43:38,480
gotta be, you gotta be round the best.
1116
00:43:38,480 --> 00:43:39,760
So you gotta be better than us.
1117
00:43:39,760 --> 00:43:40,960
You gotta be better than us.
1118
00:43:40,960 --> 00:43:43,000
It couldn't be, you couldn't go get,
1119
00:43:43,000 --> 00:43:45,960
we don't need to keep going backwards.
1120
00:43:45,960 --> 00:43:50,000
We can help people, that's why I created Fast Friday.
1121
00:43:50,000 --> 00:43:51,520
We can help you get going.
1122
00:43:51,520 --> 00:43:52,360
But to say-
1123
00:43:52,360 --> 00:43:54,080
The hoos in the team, they need to know more than we know.
1124
00:43:54,080 --> 00:43:55,480
If you coming into this.
1125
00:43:55,480 --> 00:43:56,320
They gotta be busy.
1126
00:43:56,320 --> 00:43:57,160
Yeah.
1127
00:43:57,160 --> 00:43:58,160
They gotta know more than we know.
1128
00:43:58,160 --> 00:43:59,000
You gotta know.
1129
00:43:59,000 --> 00:43:59,840
You gotta know more than we know.
1130
00:43:59,840 --> 00:44:00,800
Again, like I told you,
1131
00:44:00,800 --> 00:44:03,120
the guys that I'm considering to even come in here
1132
00:44:03,120 --> 00:44:05,840
and work with us, whether it be cameras or whatever it is
1133
00:44:05,840 --> 00:44:08,000
they do, whatever, whatever, whatever.
1134
00:44:08,000 --> 00:44:11,280
It has to have value.
1135
00:44:11,280 --> 00:44:15,040
It can't be nothing, nothing that's going to take us backwards.
1136
00:44:15,040 --> 00:44:16,800
They need to know more than what we doing
1137
00:44:16,800 --> 00:44:19,480
or something that can add on to what we doing.
1138
00:44:19,480 --> 00:44:20,320
So-
1139
00:44:20,320 --> 00:44:21,400
They shouldn't be asking us.
1140
00:44:21,400 --> 00:44:23,000
Shouldn't be no asking them questions.
1141
00:44:23,000 --> 00:44:23,920
We should be asking them.
1142
00:44:23,920 --> 00:44:24,760
Yeah.
1143
00:44:24,760 --> 00:44:25,600
What did you just do?
1144
00:44:25,600 --> 00:44:27,280
Let me see what you just did.
1145
00:44:27,280 --> 00:44:28,200
That's what we need.
1146
00:44:28,200 --> 00:44:31,400
So people, that's listening.
1147
00:44:31,400 --> 00:44:32,720
It's been a great talk.
1148
00:44:32,720 --> 00:44:36,080
You know, I'm glad marketing came up as a question.
1149
00:44:36,080 --> 00:44:36,920
That's a good one.
1150
00:44:36,920 --> 00:44:39,880
Some of you all have to realize
1151
00:44:39,880 --> 00:44:41,960
that this marketing thing is never going to be easy.
1152
00:44:41,960 --> 00:44:44,160
It's not a walking apart.
1153
00:44:44,160 --> 00:44:47,440
Do your research on what you're doing and your topics
1154
00:44:47,440 --> 00:44:50,280
and what you are, your brand, whatever it is.
1155
00:44:50,280 --> 00:44:52,160
Do your research on it.
1156
00:44:52,160 --> 00:44:53,440
Think about it like this.
1157
00:44:53,440 --> 00:44:55,800
Be the top creator of it.
1158
00:44:55,800 --> 00:44:58,120
Listen, some of the best ones,
1159
00:44:58,120 --> 00:45:00,560
the biggest people in the world are still remarketing.
1160
00:45:00,560 --> 00:45:01,400
Exactly.
1161
00:45:01,400 --> 00:45:02,240
Every day.
1162
00:45:02,240 --> 00:45:03,060
Exactly.
1163
00:45:03,060 --> 00:45:03,900
Remarketing in their brand and image.
1164
00:45:03,900 --> 00:45:04,740
Exactly.
1165
00:45:04,740 --> 00:45:07,840
That being said, if you're not already,
1166
00:45:07,840 --> 00:45:12,680
subscribe, like, follow us on all our networks.
1167
00:45:12,680 --> 00:45:14,960
Thanksgiving giveaway goes to our website.
1168
00:45:14,960 --> 00:45:15,800
Right around the corner.
1169
00:45:15,800 --> 00:45:16,620
Donate to us.
1170
00:45:16,620 --> 00:45:19,160
If nothing else, help us there.
1171
00:45:19,160 --> 00:45:20,640
At the end of the day, we love y'all.
1172
00:45:20,640 --> 00:45:21,480
Love.
1173
00:45:21,480 --> 00:45:23,720
Your boy Dwarne Burino got Quincy Murdoch in the building.
1174
00:45:23,720 --> 00:45:24,540
Cute.
1175
00:45:24,540 --> 00:45:35,540
We are out.
00:00:00,000 --> 00:00:02,000
Yo Q what up?
2
00:00:02,000 --> 00:00:04,000
Man I'm keeping it real what up Duan?
3
00:00:06,000 --> 00:00:08,000
Welcome
4
00:00:08,000 --> 00:00:10,000
to not
5
00:00:10,000 --> 00:00:14,000
just music
6
00:00:14,000 --> 00:00:16,000
where we keep it real
7
00:00:16,000 --> 00:00:18,000
and honest
8
00:00:18,000 --> 00:00:20,000
always
9
00:00:20,000 --> 00:00:22,000
like
10
00:00:22,000 --> 00:00:24,000
like
11
00:00:24,000 --> 00:00:26,000
like
12
00:00:26,000 --> 00:00:28,000
I'm
13
00:00:28,000 --> 00:00:30,000
I'm
14
00:00:32,000 --> 00:00:34,000
I'm
15
00:00:34,000 --> 00:00:36,000
I'm
16
00:00:36,000 --> 00:00:38,000
got
17
00:00:38,000 --> 00:00:40,000
I'm
18
00:00:40,000 --> 00:00:42,000
I'm
19
00:00:42,000 --> 00:00:44,000
what
20
00:00:44,000 --> 00:00:46,000
what
21
00:00:46,000 --> 00:00:48,000
what
22
00:00:48,000 --> 00:00:48,840
We are Friday.
23
00:00:48,840 --> 00:00:50,520
We're going into September too, man.
24
00:00:50,520 --> 00:00:53,080
Also getting to the end of a month, another month.
25
00:00:53,080 --> 00:00:56,600
And we're still in the process of moving through
26
00:00:56,600 --> 00:00:59,960
a whole year this fast and gathering this much ground
27
00:00:59,960 --> 00:01:02,660
this fast, but again, 2023 is slowly getting ready
28
00:01:02,660 --> 00:01:03,800
to come to a close.
29
00:01:03,800 --> 00:01:06,800
But if nothing else, hopefully everybody's hitting
30
00:01:06,800 --> 00:01:08,800
those goals, hopefully getting to the back.
31
00:01:08,800 --> 00:01:11,880
Hopefully everybody is inspired again.
32
00:01:11,880 --> 00:01:16,200
Like I said, motivated to be great, living out dreams,
33
00:01:16,200 --> 00:01:18,520
taking care of those things that make those dreams
34
00:01:18,520 --> 00:01:21,800
come true, even if you do work a job.
35
00:01:21,800 --> 00:01:24,720
Just remember that that job is not the whole entire day.
36
00:01:24,720 --> 00:01:25,800
I wanna say that to everybody.
37
00:01:25,800 --> 00:01:29,080
Make sure that your job, when you get home,
38
00:01:29,080 --> 00:01:31,040
don't just go home, just go to sleep.
39
00:01:32,080 --> 00:01:33,360
Don't just go home, go to sleep.
40
00:01:33,360 --> 00:01:36,020
Because I'm gonna give you a quick example.
41
00:01:36,020 --> 00:01:37,440
I know a truck driver.
42
00:01:37,440 --> 00:01:39,120
Shout out my boy Black.
43
00:01:39,120 --> 00:01:40,680
Shout out Black.
44
00:01:40,680 --> 00:01:42,040
He's a truck driver.
45
00:01:42,040 --> 00:01:47,040
And Black literally has a studio set up inside of his truck
46
00:01:47,640 --> 00:01:48,940
in his big rig.
47
00:01:50,200 --> 00:01:51,840
Calls himself Nova.
48
00:01:51,840 --> 00:01:52,680
Shout out Nova.
49
00:01:52,680 --> 00:01:54,160
Shout out my boy Black.
50
00:01:54,160 --> 00:01:55,720
Brother, shout out Black.
51
00:01:55,720 --> 00:01:58,640
Look at you, always, you always working hard.
52
00:01:58,640 --> 00:02:00,520
You always get to it, man.
53
00:02:00,520 --> 00:02:02,600
I never seen somebody work that many hours.
54
00:02:02,600 --> 00:02:05,360
I've heard of somebody work that many hours.
55
00:02:05,360 --> 00:02:07,160
They're the ones we need to shout out, man.
56
00:02:07,160 --> 00:02:10,160
On their days, on their slow days
57
00:02:10,160 --> 00:02:11,600
while they just sitting in the truck.
58
00:02:11,600 --> 00:02:13,800
He's recording, making beats.
59
00:02:13,800 --> 00:02:15,080
Shout out Black, man.
60
00:02:15,080 --> 00:02:17,600
He's doing it all and I still won't,
61
00:02:17,600 --> 00:02:20,240
let me tell you while I'm at it.
62
00:02:20,240 --> 00:02:23,160
We need him on the podcast, man.
63
00:02:23,160 --> 00:02:27,620
Listen Black, bro, let me pull up my notes real quick.
64
00:02:30,040 --> 00:02:30,960
Where is it at?
65
00:02:30,960 --> 00:02:34,500
Black, I need, where is it at?
66
00:02:34,500 --> 00:02:35,960
I know I still got it.
67
00:02:35,960 --> 00:02:37,300
It's from last year.
68
00:02:38,320 --> 00:02:39,160
Where is it at?
69
00:02:39,160 --> 00:02:40,920
That motivate me, you know what I'm saying?
70
00:02:40,920 --> 00:02:43,960
Somebody like that, work like that, that motivate me.
71
00:02:43,960 --> 00:02:45,520
I like being around people like that
72
00:02:45,520 --> 00:02:46,680
because when they work hard,
73
00:02:46,680 --> 00:02:48,560
it's gonna motivate me to go harder.
74
00:02:49,560 --> 00:02:51,120
Shout out Black, man.
75
00:02:51,120 --> 00:02:51,960
Keep doing it.
76
00:02:51,960 --> 00:02:54,620
I got this thing getting here so well.
77
00:02:54,620 --> 00:02:56,200
When is that last time we met?
78
00:02:56,200 --> 00:02:57,760
I saved them.
79
00:02:57,760 --> 00:02:59,260
I saved them, where they at?
80
00:03:03,520 --> 00:03:05,960
No, it wasn't 2020, it was 2021.
81
00:03:05,960 --> 00:03:06,920
It had to be.
82
00:03:09,280 --> 00:03:10,120
You probably probably where you are.
83
00:03:10,120 --> 00:03:10,960
I'm gonna find it.
84
00:03:10,960 --> 00:03:12,800
You'll find it when we go off edge.
85
00:03:12,800 --> 00:03:15,400
I got the beats, I got these beats that you have, man.
86
00:03:15,400 --> 00:03:16,240
I really want these.
87
00:03:16,240 --> 00:03:18,240
Here they go, Black Beats.
88
00:03:18,240 --> 00:03:19,380
Number 43.
89
00:03:20,760 --> 00:03:21,820
I want that one, bro.
90
00:03:24,000 --> 00:03:27,600
I got a list, number 43, number 42, number 38,
91
00:03:27,600 --> 00:03:29,080
and number 20.
92
00:03:29,080 --> 00:03:32,360
Brother, if you have not done anything with those beats,
93
00:03:32,360 --> 00:03:34,640
please, let's get up, man.
94
00:03:34,640 --> 00:03:36,400
Black, let's get up.
95
00:03:36,400 --> 00:03:38,080
Number 43 more than anything.
96
00:03:38,080 --> 00:03:39,280
I remember number 43.
97
00:03:39,280 --> 00:03:41,440
And probably think it was number 38.
98
00:03:41,440 --> 00:03:43,040
I remember them two very vividly.
99
00:03:43,040 --> 00:03:46,080
I just need to get the vibe in on them, man,
100
00:03:46,080 --> 00:03:46,920
and nothing else.
101
00:03:46,920 --> 00:03:47,960
We can make some music happen.
102
00:03:47,960 --> 00:03:49,160
Get some stuff popping.
103
00:03:49,160 --> 00:03:51,080
But anyway, bro, how you doing?
104
00:03:51,080 --> 00:03:52,120
I'm good, man.
105
00:03:52,120 --> 00:03:52,960
How's everything?
106
00:03:52,960 --> 00:03:54,040
Everything good, man.
107
00:03:54,040 --> 00:03:56,880
Another week, what's been going?
108
00:03:56,880 --> 00:03:58,160
What you got coming?
109
00:03:58,160 --> 00:03:59,520
Movie coming, man.
110
00:03:59,520 --> 00:04:00,680
Quincy Murdaugh at the movie, man.
111
00:04:00,680 --> 00:04:04,200
December 25th, Christmas Day, you know what I'm saying?
112
00:04:04,200 --> 00:04:05,040
Movie coming.
113
00:04:05,040 --> 00:04:09,920
Yeah, world premiere, November 14th.
114
00:04:09,920 --> 00:04:13,320
Mooresville, North Carolina, movie theater, AMC star, man.
115
00:04:14,880 --> 00:04:16,080
It's really about to happen.
116
00:04:16,080 --> 00:04:17,560
Yeah, it's about to happen, bro.
117
00:04:17,560 --> 00:04:21,040
I mean, it's been a journey, you know what I'm saying?
118
00:04:21,040 --> 00:04:23,120
And I was hard headed, stubborn in the beginning,
119
00:04:23,120 --> 00:04:24,400
not trying to understand,
120
00:04:24,400 --> 00:04:27,240
but I seen the route that you was going,
121
00:04:27,240 --> 00:04:30,240
and it made me understand it, you feel me?
122
00:04:30,240 --> 00:04:33,360
So, me being the knucklehead,
123
00:04:33,360 --> 00:04:36,800
me learning and growing, being around you.
124
00:04:36,800 --> 00:04:39,000
So, shout out to the wine, man.
125
00:04:39,000 --> 00:04:40,600
You know, getting a little sensitive
126
00:04:40,600 --> 00:04:41,440
on my big brother.
127
00:04:41,440 --> 00:04:43,000
Humbled, I'm humbled.
128
00:04:43,000 --> 00:04:43,840
Yeah.
129
00:04:43,840 --> 00:04:45,040
Don't take, I take nothing.
130
00:04:45,040 --> 00:04:47,080
You only want the best for me, you know what I'm saying?
131
00:04:47,080 --> 00:04:49,360
I'm humbly, I'm humbled,
132
00:04:49,360 --> 00:04:53,720
and always will be humbly putting myself out there.
133
00:04:53,720 --> 00:04:58,720
I don't ever wanna, especially if it's a thing of saying
134
00:04:58,720 --> 00:05:03,720
you have a platform to sit down and express yourself on.
135
00:05:05,400 --> 00:05:10,400
If I can do that much, that's nothing to say
136
00:05:11,080 --> 00:05:14,480
that you have a chance to do that, you know?
137
00:05:14,480 --> 00:05:19,480
I've always wanted it to be a thing of for everybody.
138
00:05:20,240 --> 00:05:23,160
You know, it's not a thing of just me involved
139
00:05:23,160 --> 00:05:26,720
when it comes to this Not Just Music podcast situation.
140
00:05:26,720 --> 00:05:30,400
It comes to those, you know, my wife.
141
00:05:30,400 --> 00:05:32,000
Yeah.
142
00:05:32,000 --> 00:05:33,000
Shout out to your wife.
143
00:05:33,000 --> 00:05:37,000
Shout out to my family.
144
00:05:37,000 --> 00:05:37,840
Yeah, your dad.
145
00:05:37,840 --> 00:05:40,000
My mom and dad.
146
00:05:40,000 --> 00:05:42,720
Y'all always, I don't think it's,
147
00:05:42,720 --> 00:05:44,600
and it's not the case of saying
148
00:05:45,760 --> 00:05:49,240
you don't believe in the dream, you believe in me.
149
00:05:49,240 --> 00:05:54,160
I think that's really more so the point where
150
00:05:54,160 --> 00:05:58,200
a lot of people, and it's not saying you don't have it,
151
00:05:58,200 --> 00:06:02,280
you have it, it's just in what certain parents choose
152
00:06:02,280 --> 00:06:05,280
to how their life went is gonna reflect
153
00:06:05,280 --> 00:06:07,680
how your life is slightly gonna go.
154
00:06:07,680 --> 00:06:08,520
Yeah, exactly.
155
00:06:08,520 --> 00:06:09,840
And it's not even saying that.
156
00:06:09,840 --> 00:06:12,160
My mom and dad had big opportunities.
157
00:06:12,160 --> 00:06:15,160
I mean, they grew up in very big families considerably.
158
00:06:15,160 --> 00:06:17,080
My dad, he did.
159
00:06:17,080 --> 00:06:19,840
Two brothers, two older brothers and two younger sisters.
160
00:06:19,840 --> 00:06:21,520
He was a middle child.
161
00:06:21,520 --> 00:06:24,920
My granddaddy died when he was in his teenage years,
162
00:06:24,920 --> 00:06:27,840
like 14, 15 years old.
163
00:06:27,840 --> 00:06:31,480
And a lot of the parents, you know,
164
00:06:31,480 --> 00:06:34,120
mothers are forced to be in a driver's seat
165
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and take care of things.
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00:06:35,080 --> 00:06:37,760
My grandma held it down, man, you know,
167
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worked at Lance for years and things of that nature,
168
00:06:40,560 --> 00:06:42,440
you know, just to take care of kids,
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00:06:42,440 --> 00:06:45,440
even continue to manage her garden,
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00:06:46,480 --> 00:06:49,280
which was a big inspiration to me.
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I'm gonna tell you why.
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Me and you talked about this before.
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00:06:53,680 --> 00:06:55,160
You like the grilling?
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Yeah.
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Most of those, like you said your grandparents
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were farmers in a sense too.
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Yeah, they plant things in the backyard.
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So you think about people who live life,
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still have to take care of life things,
180
00:07:12,120 --> 00:07:16,320
but then you have to manage something like a garden,
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00:07:16,320 --> 00:07:18,960
a garden, that's like,
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and you wanna know, and I wanna say this,
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00:07:21,920 --> 00:07:23,720
I seen something where,
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00:07:23,720 --> 00:07:25,520
cause you know a couple episodes back,
185
00:07:25,520 --> 00:07:28,880
we talking about the use of the N word
186
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and how the older generation don't really get offended,
187
00:07:32,160 --> 00:07:34,160
but the younger generation do.
188
00:07:34,160 --> 00:07:38,560
Because back then that word was used for,
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that was the fine of the gardeners
190
00:07:41,640 --> 00:07:45,320
and people that, they actually was smart,
191
00:07:45,320 --> 00:07:46,160
you know what I'm saying?
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00:07:46,160 --> 00:07:49,000
Black people that got that word, the N word.
193
00:07:49,000 --> 00:07:53,080
So they looked at it as like, okay, this is what we were.
194
00:07:53,080 --> 00:07:53,900
You know what I'm saying?
195
00:07:53,900 --> 00:07:56,080
Yeah, we were planners, we were entrepreneurs.
196
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We went to our own resources, supported black business.
197
00:08:00,240 --> 00:08:01,600
We didn't go to the white man
198
00:08:01,600 --> 00:08:06,080
to get our foods and our resources.
199
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But this generation came on as time went
200
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and they gave, they ended up giving all that away
201
00:08:12,120 --> 00:08:13,640
to the white man.
202
00:08:13,640 --> 00:08:14,480
You know what I'm saying?
203
00:08:14,480 --> 00:08:18,520
So yeah, black, it's a lot of power behind black folks, man,
204
00:08:18,520 --> 00:08:20,000
and the black culture.
205
00:08:20,000 --> 00:08:24,040
And when I heard that, it kinda made me,
206
00:08:24,040 --> 00:08:26,040
it's not just about the word,
207
00:08:26,040 --> 00:08:28,600
it's about the meaning behind it, you feel me?
208
00:08:28,600 --> 00:08:31,200
Like you know, and the history behind it.
209
00:08:31,200 --> 00:08:32,040
So.
210
00:08:32,040 --> 00:08:33,280
It's a lot, that's a, you know,
211
00:08:34,600 --> 00:08:39,600
it took a lot for them to listen to that for years
212
00:08:40,880 --> 00:08:44,360
and years and years to the point where it got embedded
213
00:08:44,360 --> 00:08:48,000
into their minds and they became okay with it, right?
214
00:08:48,000 --> 00:08:53,000
And for as hard as work, the hardest of the workers.
215
00:08:53,000 --> 00:08:55,320
They never let it define them though, who it was.
216
00:08:55,320 --> 00:08:58,120
Yeah, they never let it get them in a position
217
00:08:58,120 --> 00:08:59,480
where they felt as if they're like,
218
00:08:59,480 --> 00:09:01,360
okay, I'm less of a person.
219
00:09:01,360 --> 00:09:02,520
They still knew their identity.
220
00:09:02,520 --> 00:09:06,480
Yeah, and if you can't recognize,
221
00:09:06,480 --> 00:09:09,200
if you can't recognize who you can be,
222
00:09:10,240 --> 00:09:13,400
like as a human being, and that's why I say,
223
00:09:13,400 --> 00:09:14,760
sometimes I be like, you know,
224
00:09:14,760 --> 00:09:16,800
like we had a conversation one time.
225
00:09:16,800 --> 00:09:20,400
You have an option, but considerably I think now,
226
00:09:20,400 --> 00:09:23,720
I feel the option of it is like this.
227
00:09:23,720 --> 00:09:27,200
The option is, what are you gonna do?
228
00:09:29,600 --> 00:09:30,800
What you gonna do?
229
00:09:30,800 --> 00:09:31,620
Are you gonna?
230
00:09:31,620 --> 00:09:33,600
Who you gonna be if they say you this or that?
231
00:09:33,600 --> 00:09:34,800
Like who are you gonna be?
232
00:09:34,800 --> 00:09:39,800
If your character is going to shine regardless,
233
00:09:39,800 --> 00:09:44,800
forget what they're saying about what you are
234
00:09:45,480 --> 00:09:50,200
because we're all jacked up in some manner.
235
00:09:50,200 --> 00:09:53,520
Ain't nobody, like we talked about just the last episode,
236
00:09:53,520 --> 00:09:56,800
nobody's perfect to speak on nobody else situation.
237
00:09:56,800 --> 00:10:00,320
To me, because if it's really a thing of you're so perfect,
238
00:10:00,320 --> 00:10:03,520
if you were perfect, what do we talk,
239
00:10:03,520 --> 00:10:04,840
why would you even?
240
00:10:07,160 --> 00:10:09,160
It shouldn't come across as cocky,
241
00:10:09,160 --> 00:10:13,720
even if you were perfect because somebody that's growing,
242
00:10:13,720 --> 00:10:15,560
taking on growth and development things
243
00:10:15,560 --> 00:10:18,000
and trying to better theyself,
244
00:10:18,000 --> 00:10:20,600
nobody needs somebody to sit over them and be like,
245
00:10:20,600 --> 00:10:21,560
oh, I'm better than you.
246
00:10:21,560 --> 00:10:22,720
That's basically what you're saying.
247
00:10:22,720 --> 00:10:25,680
Oh, I'm better than you because I'm already here.
248
00:10:25,680 --> 00:10:27,040
Again, just because you already there
249
00:10:27,040 --> 00:10:29,440
don't mean it can't be taken from you.
250
00:10:29,440 --> 00:10:32,200
I think it's a lot due to intimidation.
251
00:10:32,200 --> 00:10:36,040
When you see, you know, sometimes the person
252
00:10:36,040 --> 00:10:39,280
that don't have nothing at the bottom,
253
00:10:39,280 --> 00:10:40,600
they can see something in it.
254
00:10:40,600 --> 00:10:43,120
The person on the top can see something in that person.
255
00:10:43,120 --> 00:10:43,960
You know what I'm saying?
256
00:10:43,960 --> 00:10:45,880
Like, oh, he gonna be something.
257
00:10:45,880 --> 00:10:48,640
So that's why they try to shut you down
258
00:10:48,640 --> 00:10:50,880
and they'll try to put their foot on your neck.
259
00:10:50,880 --> 00:10:51,720
You know what I'm saying?
260
00:10:51,720 --> 00:10:52,540
And they definitely will.
261
00:10:52,540 --> 00:10:56,160
Because they know what you capable of doing.
262
00:10:56,160 --> 00:11:01,160
But yeah, and that's the key thing of this whole situation
263
00:11:02,600 --> 00:11:04,920
is like when we talking about the N word,
264
00:11:04,920 --> 00:11:08,800
it's not really about the word that should bother people.
265
00:11:08,800 --> 00:11:13,560
What really people should focus on is the identity,
266
00:11:13,560 --> 00:11:16,440
your identity, like who you are.
267
00:11:16,440 --> 00:11:18,080
You gotta know who you are.
268
00:11:18,080 --> 00:11:18,920
You know what I'm saying?
269
00:11:18,920 --> 00:11:19,760
A word is a word.
270
00:11:19,760 --> 00:11:20,600
You have to.
271
00:11:20,600 --> 00:11:21,480
Word is a word.
272
00:11:21,480 --> 00:11:22,780
You can call me whatever you want.
273
00:11:22,780 --> 00:11:26,480
But if I know I'm not dead, like I am.
274
00:11:26,480 --> 00:11:28,600
Like we talking about in church,
275
00:11:28,600 --> 00:11:32,040
like even if you're broke, you gotta talk it into existence.
276
00:11:32,040 --> 00:11:33,320
I am rich.
277
00:11:33,320 --> 00:11:34,960
I am gonna be successful.
278
00:11:34,960 --> 00:11:36,640
I am this, I am that.
279
00:11:36,640 --> 00:11:37,560
You know what I'm saying?
280
00:11:37,560 --> 00:11:39,500
Even when you're not dead,
281
00:11:39,500 --> 00:11:42,080
because the tongue is powerful.
282
00:11:42,080 --> 00:11:43,120
You know what I'm saying?
283
00:11:43,120 --> 00:11:43,960
Very.
284
00:11:43,960 --> 00:11:46,560
So if you believe it, you already achieved it.
285
00:11:47,600 --> 00:11:52,280
People get, you know, like how we talked about that
286
00:11:52,280 --> 00:11:54,720
on the homosode the other day.
287
00:11:54,720 --> 00:11:55,560
Yeah.
288
00:11:56,920 --> 00:12:00,300
We so caught up in the world and what people think, bruh.
289
00:12:00,300 --> 00:12:05,300
It could be something so easily somebody can say
290
00:12:06,000 --> 00:12:07,480
to throw us off.
291
00:12:07,480 --> 00:12:08,320
Yeah.
292
00:12:08,320 --> 00:12:10,440
To put us in a position.
293
00:12:10,440 --> 00:12:13,680
You know, my thing is people can be a help,
294
00:12:13,680 --> 00:12:16,240
but then they also can be a hindrance to you.
295
00:12:16,240 --> 00:12:17,080
Absolutely.
296
00:12:17,080 --> 00:12:19,480
And if you listen too much,
297
00:12:19,480 --> 00:12:22,120
especially if they're not doing what you're doing,
298
00:12:22,120 --> 00:12:22,960
that's what I mean.
299
00:12:22,960 --> 00:12:25,440
If they're not doing what you're doing,
300
00:12:25,440 --> 00:12:27,760
it could get taken, you know,
301
00:12:27,760 --> 00:12:29,320
you could take info from somebody
302
00:12:29,320 --> 00:12:32,240
and long as it's something motivational
303
00:12:32,240 --> 00:12:34,200
so you can move into what your art is,
304
00:12:34,200 --> 00:12:36,200
if you can translate it, yeah.
305
00:12:36,200 --> 00:12:39,760
But always find you somebody, get with somebody
306
00:12:39,760 --> 00:12:43,840
that's gonna be motivated either more so than you,
307
00:12:43,840 --> 00:12:47,800
more than you doing, or right where you're at.
308
00:12:47,800 --> 00:12:50,120
If nothing else, but more so,
309
00:12:50,120 --> 00:12:52,520
you want somebody that's already into it
310
00:12:52,520 --> 00:12:55,320
or at least just as driven as you are
311
00:12:55,320 --> 00:12:56,860
to be able to get it done.
312
00:12:56,860 --> 00:12:59,520
But I ain't saying as if I'm like,
313
00:12:59,520 --> 00:13:01,360
you have to work one on one with them,
314
00:13:01,360 --> 00:13:02,920
but in the sense of you just,
315
00:13:02,920 --> 00:13:06,160
you wanna find somebody that can push you,
316
00:13:06,160 --> 00:13:07,720
motivate you, you know.
317
00:13:07,720 --> 00:13:09,400
If you could get the person to come in
318
00:13:09,400 --> 00:13:11,440
and show you the ropes,
319
00:13:11,440 --> 00:13:13,440
that's more than enough beautiful.
320
00:13:13,440 --> 00:13:16,560
But if you can't, keep yourself driven
321
00:13:16,560 --> 00:13:19,560
to go around people and be around those type people
322
00:13:19,560 --> 00:13:21,460
that's doing exactly what you're doing,
323
00:13:21,460 --> 00:13:22,940
it could get you a very long way.
324
00:13:22,940 --> 00:13:24,560
I'm just saying, I mean,
325
00:13:24,560 --> 00:13:26,200
especially if they're willing to give it.
326
00:13:26,200 --> 00:13:27,040
You know what I'm saying?
327
00:13:27,040 --> 00:13:28,320
And you willing to learn.
328
00:13:28,320 --> 00:13:29,160
Yeah, and you willing to learn.
329
00:13:29,160 --> 00:13:30,840
It's just an open mind.
330
00:13:30,840 --> 00:13:31,840
As long as you got an open mind.
331
00:13:31,840 --> 00:13:34,080
That's a bond, that's a bond.
332
00:13:34,080 --> 00:13:35,600
That's the simple part.
333
00:13:35,600 --> 00:13:36,440
I just talked about that.
334
00:13:36,440 --> 00:13:38,200
The simple thing can lead to big things.
335
00:13:38,200 --> 00:13:40,120
Very much big things.
336
00:13:40,120 --> 00:13:41,480
Again, simple thinking.
337
00:13:41,480 --> 00:13:45,480
Simple, as I always say, if two engines are working,
338
00:13:47,400 --> 00:13:49,880
what is one engine going to do?
339
00:13:49,880 --> 00:13:52,280
If two engines are running, that's why I tell you,
340
00:13:52,280 --> 00:13:55,280
you get to the point where you can start shooting content
341
00:13:55,280 --> 00:13:56,120
with your phone.
342
00:13:57,040 --> 00:13:59,680
We can use that, we can use what I do,
343
00:13:59,680 --> 00:14:01,080
we can use all the other stuff that we do.
344
00:14:01,080 --> 00:14:01,920
We can use what we do together.
345
00:14:01,920 --> 00:14:03,880
It can be a lot of content done
346
00:14:03,880 --> 00:14:06,660
because the case of there's a lot going on.
347
00:14:06,660 --> 00:14:09,720
So for me, showing you and telling you
348
00:14:09,720 --> 00:14:12,320
so you don't feel as if I'm like,
349
00:14:12,320 --> 00:14:15,260
okay, is work being done without me?
350
00:14:15,260 --> 00:14:17,280
Nah, it's not work being done without you.
351
00:14:17,280 --> 00:14:20,080
It's just the case of if I give you something
352
00:14:20,080 --> 00:14:23,140
that you can do, that's why I tell you,
353
00:14:23,140 --> 00:14:25,520
take advantage of those, like a test, bro.
354
00:14:25,520 --> 00:14:30,520
Take advantage of what you have.
355
00:14:30,960 --> 00:14:32,600
We can use that stuff.
356
00:14:32,600 --> 00:14:35,080
I can enhance anything audio-wise,
357
00:14:35,080 --> 00:14:37,120
even if it's coming from a phone.
358
00:14:37,120 --> 00:14:39,400
I can enhance audio from a phone as well.
359
00:14:39,400 --> 00:14:41,680
So it don't have to be like you had a microphone hooked in,
360
00:14:41,680 --> 00:14:44,080
these microphones on these phones, on these iPhones,
361
00:14:44,080 --> 00:14:45,800
pick up excellent quality.
362
00:14:45,800 --> 00:14:49,380
And that's why I like people who use these as a tool
363
00:14:49,380 --> 00:14:51,400
because it's audio.
364
00:14:51,400 --> 00:14:53,720
So even if you don't have a computer,
365
00:14:53,720 --> 00:14:56,960
if you got two iPhones, use one iPhone,
366
00:14:56,960 --> 00:14:59,200
use the best one that you have,
367
00:14:59,200 --> 00:15:01,200
the more up-to-date one for the audio,
368
00:15:01,200 --> 00:15:04,720
use the one that's out of date, use that for video.
369
00:15:04,720 --> 00:15:07,680
See, you would have a microphone.
370
00:15:07,680 --> 00:15:11,480
So somebody like me, if I'm recording a podcast right now,
371
00:15:11,480 --> 00:15:14,820
I had this phone sitting over there on my tripod.
372
00:15:14,820 --> 00:15:17,540
I had this phone sitting right here in my hand,
373
00:15:17,540 --> 00:15:19,480
somewhere in my hand, like right here,
374
00:15:19,480 --> 00:15:22,560
and I talked the whole entire time and create a whole video
375
00:15:22,560 --> 00:15:26,160
and go upload this, go do my little audio fixing
376
00:15:26,160 --> 00:15:30,420
that I pick up from here, got my video, sync them together,
377
00:15:30,420 --> 00:15:31,260
bam!
378
00:15:31,260 --> 00:15:33,880
Bro, you just made that sound so simple, bro.
379
00:15:33,880 --> 00:15:34,960
You gotta take it, bro.
380
00:15:34,960 --> 00:15:35,780
You gotta take it.
381
00:15:35,780 --> 00:15:36,720
You just gave it away.
382
00:15:36,720 --> 00:15:37,560
Take advantage.
383
00:15:37,560 --> 00:15:39,360
Two phones, two iPhones.
384
00:15:39,360 --> 00:15:42,560
Two iPhones, in this case, two iPhones.
385
00:15:42,560 --> 00:15:46,000
Use the one that's more updated for the audio,
386
00:15:46,000 --> 00:15:49,940
use the one that's less updated for the video.
387
00:15:49,940 --> 00:15:52,520
So again, this camera, we already know.
388
00:15:52,520 --> 00:15:53,440
See, I'm over here listening, man.
389
00:15:53,440 --> 00:15:55,840
Yeah, this camera, this is an iPhone 8,
390
00:15:55,840 --> 00:15:59,160
if nobody, if you can see that, this is an iPhone 8.
391
00:15:59,160 --> 00:16:04,160
I used this video off of here for about 20-something episodes
392
00:16:05,480 --> 00:16:08,340
of the podcast that we shoot.
393
00:16:08,340 --> 00:16:12,940
God blessed me to have microphones already,
394
00:16:12,940 --> 00:16:17,940
so I didn't need the case to use this,
395
00:16:18,260 --> 00:16:22,340
but if I had to, now that I know what this can do,
396
00:16:22,340 --> 00:16:23,180
you use it.
397
00:16:23,180 --> 00:16:26,780
I can use it, even if I'm out and I need to shoot a podcast
398
00:16:26,780 --> 00:16:29,300
really fast, I know I got these two phones and me,
399
00:16:29,300 --> 00:16:31,460
hey, I'm winning, I'm good.
400
00:16:31,460 --> 00:16:32,980
I'm happy with that.
401
00:16:32,980 --> 00:16:36,340
So for the case of it being, I have to learn
402
00:16:36,340 --> 00:16:40,460
how to take advantage every moment I have
403
00:16:40,460 --> 00:16:44,060
in all those down moments and all the free time I have,
404
00:16:44,060 --> 00:16:46,580
shoot something because the fact of,
405
00:16:46,580 --> 00:16:49,020
I need to make myself better in front of cameras.
406
00:16:49,020 --> 00:16:51,560
I need to make myself better in front of a microphone.
407
00:16:51,560 --> 00:16:53,700
People don't do it enough, they ain't gonna never learn
408
00:16:53,700 --> 00:16:56,380
how to get there, but so let's move forward.
409
00:16:56,380 --> 00:16:57,700
Cause we got, that was a good conversation.
410
00:16:57,700 --> 00:16:59,500
I like to just free talk in the beginning.
411
00:16:59,500 --> 00:17:00,340
That's the best stuff.
412
00:17:00,340 --> 00:17:03,580
Now, for those that are watching, I got a question.
413
00:17:03,580 --> 00:17:10,580
And this is, I take the time to research a lot of stuff.
414
00:17:10,860 --> 00:17:15,860
And I like to find ways to keep my mentality open
415
00:17:17,980 --> 00:17:22,980
towards what people look for and ask for.
416
00:17:23,740 --> 00:17:27,720
And one of the biggest ones that came up is marketing.
417
00:17:29,500 --> 00:17:33,300
And it's crazy, marketing would be one of the ones
418
00:17:33,300 --> 00:17:38,300
that would come up knowing, I guess some are looking
419
00:17:40,460 --> 00:17:45,460
at the way not just music podcasts is marketed.
420
00:17:49,660 --> 00:17:53,380
So let me, I'm trying to find the best way to explain this
421
00:17:53,380 --> 00:17:55,500
cause I really need to talk about this marketing thing
422
00:17:55,500 --> 00:17:56,340
because a lot-
423
00:17:56,340 --> 00:17:57,580
I feel this getting deep, man.
424
00:17:57,580 --> 00:18:01,180
A lot of people have to realize
425
00:18:01,180 --> 00:18:04,420
how a market actually works.
426
00:18:07,220 --> 00:18:12,220
Marketing can be a very tedious thing
427
00:18:13,460 --> 00:18:16,140
only in the manner of, as I always say,
428
00:18:16,140 --> 00:18:21,140
if you don't know what you're talking about.
429
00:18:21,740 --> 00:18:25,460
So let's just take the example, we do podcasts.
430
00:18:25,460 --> 00:18:27,740
One part of this is podcasting.
431
00:18:27,740 --> 00:18:29,540
Other parts of it is music.
432
00:18:29,540 --> 00:18:32,460
Podcasting and music kinda go together
433
00:18:32,460 --> 00:18:33,620
but they don't go together
434
00:18:33,620 --> 00:18:35,900
because it's two different avenues.
435
00:18:35,900 --> 00:18:39,700
One thing when it comes to podcasting
436
00:18:39,700 --> 00:18:42,340
as far as like marketing wise,
437
00:18:42,340 --> 00:18:46,140
you have to realize what is meeting the people
438
00:18:47,380 --> 00:18:49,820
and what is meeting their needs.
439
00:18:49,820 --> 00:18:54,560
So if it's something that you do very good at,
440
00:18:56,420 --> 00:18:57,940
let's just say we talked about this too
441
00:18:57,940 --> 00:18:59,940
in the last podcast.
442
00:18:59,940 --> 00:19:02,420
If you're in a certain field,
443
00:19:02,420 --> 00:19:05,940
just say if you just talk about sports all the time, right?
444
00:19:05,940 --> 00:19:09,020
So the biggest thing is what your market is going to be
445
00:19:09,020 --> 00:19:14,020
is going to require of you is that, sports.
446
00:19:14,200 --> 00:19:15,300
That's your market.
447
00:19:15,300 --> 00:19:16,380
And that's hard, man.
448
00:19:16,380 --> 00:19:17,220
Yeah.
449
00:19:17,220 --> 00:19:18,040
That's gonna run out,
450
00:19:18,040 --> 00:19:19,460
that business is gonna run out quicker.
451
00:19:19,460 --> 00:19:20,340
See, you think about it,
452
00:19:20,340 --> 00:19:23,940
see the thing is, is it's a saturation there.
453
00:19:23,940 --> 00:19:25,900
The more saturated the area is,
454
00:19:25,900 --> 00:19:27,740
the more creative you have to be.
455
00:19:27,740 --> 00:19:29,300
If you ain't a creative person,
456
00:19:30,380 --> 00:19:32,260
marketing ain't your thing.
457
00:19:32,260 --> 00:19:33,900
And I'm being honest.
458
00:19:33,900 --> 00:19:35,460
Let me tell you this though.
459
00:19:36,380 --> 00:19:39,500
Somebody asked about our podcast recently.
460
00:19:39,500 --> 00:19:41,820
You know the first thing they asked me about it.
461
00:19:41,820 --> 00:19:43,380
Do y'all talk, what y'all talk about?
462
00:19:43,380 --> 00:19:44,860
Do y'all talk about more than music?
463
00:19:44,860 --> 00:19:45,820
Yeah.
464
00:19:45,820 --> 00:19:47,660
People, you know what I'm saying?
465
00:19:47,660 --> 00:19:50,540
So if I would have said, nah, we just talk about music.
466
00:19:50,540 --> 00:19:51,380
Yeah, you put yourself in a box.
467
00:19:51,380 --> 00:19:53,580
If I had the draws, turn somebody away.
468
00:19:53,580 --> 00:19:55,660
Somebody that you could have grabbed right there.
469
00:19:55,660 --> 00:19:56,500
Easy.
470
00:19:56,500 --> 00:19:58,100
It's just music.
471
00:19:58,100 --> 00:20:00,420
We say we put music involved,
472
00:20:00,420 --> 00:20:01,980
but we're not just talking about music.
473
00:20:01,980 --> 00:20:03,580
We talking about everything.
474
00:20:03,580 --> 00:20:05,580
So it draws more attention.
475
00:20:05,580 --> 00:20:07,940
So if you put yourself in a box,
476
00:20:07,940 --> 00:20:09,180
see how people will do you.
477
00:20:09,180 --> 00:20:10,020
And I ain't gonna say,
478
00:20:10,020 --> 00:20:13,180
I'm not saying everybody is going to run
479
00:20:13,180 --> 00:20:15,260
from what you're talking about,
480
00:20:15,260 --> 00:20:19,260
but the case of you wanna put yourself in a position
481
00:20:19,260 --> 00:20:21,760
that's just not about,
482
00:20:23,260 --> 00:20:26,180
let me do the strategic one first.
483
00:20:26,180 --> 00:20:28,720
If you're in a box, I'm not saying you're in a box,
484
00:20:28,720 --> 00:20:29,980
but if you put yourself in a position
485
00:20:29,980 --> 00:20:32,860
where you're just a specific topic,
486
00:20:32,860 --> 00:20:35,940
remember, you're going to have to be super creative.
487
00:20:35,940 --> 00:20:38,740
Super creative.
488
00:20:38,740 --> 00:20:40,300
You're going to have to be super creative,
489
00:20:40,300 --> 00:20:42,020
and you're going to have to be super consistent.
490
00:20:42,020 --> 00:20:43,020
The reason being,
491
00:20:43,020 --> 00:20:43,980
And that's hard, bro.
492
00:20:43,980 --> 00:20:47,220
You have to compete with people like ESPN.
493
00:20:47,220 --> 00:20:48,060
Cause ESPN,
494
00:20:48,060 --> 00:20:48,900
Who's already established.
495
00:20:48,900 --> 00:20:53,900
Yeah, they're bringing you content a lot of hours of a day.
496
00:20:53,900 --> 00:20:56,940
And with them bringing you that much.
497
00:20:56,940 --> 00:20:58,460
The Stephen A. Smiths.
498
00:20:58,460 --> 00:20:59,300
Yeah.
499
00:20:59,300 --> 00:21:00,140
You know what I'm saying?
500
00:21:00,140 --> 00:21:00,980
Don't need ESPN.
501
00:21:00,980 --> 00:21:01,820
He can do this.
502
00:21:01,820 --> 00:21:02,660
They started their own.
503
00:21:02,660 --> 00:21:04,860
You got people that really talk sports, man.
504
00:21:04,860 --> 00:21:07,140
And he started his own thing too.
505
00:21:07,140 --> 00:21:09,940
And you know, if people think that way,
506
00:21:09,940 --> 00:21:11,860
if you're gonna be in sports,
507
00:21:11,860 --> 00:21:12,700
remember that.
508
00:21:12,700 --> 00:21:14,020
And you gotta know your stuff too.
509
00:21:14,020 --> 00:21:16,020
You can't just be no have,
510
00:21:16,020 --> 00:21:16,840
you know what I'm saying?
511
00:21:16,840 --> 00:21:17,780
I know this and that.
512
00:21:17,780 --> 00:21:20,540
You gotta know the history, the stats, all that.
513
00:21:20,540 --> 00:21:25,540
And that's, your market is going to require that.
514
00:21:25,820 --> 00:21:30,820
If you can't beat or match the quality that they're giving,
515
00:21:31,220 --> 00:21:32,300
you're never,
516
00:21:32,300 --> 00:21:34,860
it's never going to be a thing of your market
517
00:21:34,860 --> 00:21:36,380
is going to ever accept you.
518
00:21:37,780 --> 00:21:38,820
Or like we said earlier,
519
00:21:38,820 --> 00:21:39,660
you might wanna learn.
520
00:21:39,660 --> 00:21:41,540
You might wanna get with somebody to know the game
521
00:21:41,540 --> 00:21:42,580
and learn from,
522
00:21:42,580 --> 00:21:43,780
get with Stephen A and learn.
523
00:21:43,780 --> 00:21:45,100
And that's the groundwork to me.
524
00:21:45,100 --> 00:21:45,940
Like the ground,
525
00:21:45,940 --> 00:21:48,940
if you can get the groundwork in your base
526
00:21:48,940 --> 00:21:50,880
of what you're doing built,
527
00:21:51,980 --> 00:21:54,940
the respect of what you're doing,
528
00:21:54,940 --> 00:21:56,980
people will see it a whole lot quicker.
529
00:21:56,980 --> 00:21:58,220
But it's not the case of saying
530
00:21:58,220 --> 00:22:00,100
they'll see it a whole lot quicker
531
00:22:00,100 --> 00:22:04,020
because you're grounded differently than what they're doing.
532
00:22:04,020 --> 00:22:06,780
If your base isn't together,
533
00:22:08,180 --> 00:22:09,140
when you start to build,
534
00:22:09,140 --> 00:22:10,780
meaning your ideas,
535
00:22:10,780 --> 00:22:12,840
and if you just gonna try to fit yourself
536
00:22:12,840 --> 00:22:14,140
into what everybody else is doing,
537
00:22:14,140 --> 00:22:15,100
that's gonna hurt you.
538
00:22:15,100 --> 00:22:16,180
But now let's, like I say,
539
00:22:16,180 --> 00:22:19,220
I'm gonna get to the point where being different.
540
00:22:19,220 --> 00:22:20,360
Being different,
541
00:22:20,360 --> 00:22:21,740
if you presented a different way,
542
00:22:21,740 --> 00:22:23,580
just to give you an example.
543
00:22:23,580 --> 00:22:27,300
If a lady comes on in a bikini
544
00:22:27,300 --> 00:22:29,740
and she presents a sport situation,
545
00:22:29,740 --> 00:22:32,660
she's gonna automatically get attention.
546
00:22:32,660 --> 00:22:33,940
Yeah, cause it's different.
547
00:22:33,940 --> 00:22:35,220
Straight up.
548
00:22:35,220 --> 00:22:38,380
If a guy gets on there in a bikini,
549
00:22:38,380 --> 00:22:40,540
just being honest,
550
00:22:40,540 --> 00:22:43,540
and does a sport, presents sports,
551
00:22:43,540 --> 00:22:45,540
he's going to get attention.
552
00:22:45,540 --> 00:22:48,780
I'm sorry, but I just gave away one method.
553
00:22:48,780 --> 00:22:51,140
Somebody will probably literally use that, bro.
554
00:22:51,140 --> 00:22:51,980
But say it on the phone.
555
00:22:51,980 --> 00:22:52,820
Hey, don't do it, bro.
556
00:22:52,820 --> 00:22:53,780
Whoever it is.
557
00:22:53,780 --> 00:22:55,100
They'll probably do it because-
558
00:22:55,100 --> 00:22:57,020
They gonna put a bikini on.
559
00:22:57,020 --> 00:22:58,820
Like the baby put a diaper on.
560
00:22:58,820 --> 00:22:59,660
You know what I'm saying?
561
00:22:59,660 --> 00:23:00,620
Put a diaper on.
562
00:23:00,620 --> 00:23:02,060
He put a diaper on.
563
00:23:02,060 --> 00:23:03,060
Yeah.
564
00:23:03,060 --> 00:23:04,260
Who is this in his diaper?
565
00:23:04,260 --> 00:23:05,100
Who is this?
566
00:23:05,100 --> 00:23:05,940
Yeah.
567
00:23:05,940 --> 00:23:06,760
What's going on?
568
00:23:06,760 --> 00:23:08,140
All these people got there like,
569
00:23:08,140 --> 00:23:10,420
and then the route flow.
570
00:23:10,420 --> 00:23:11,260
Yeah.
571
00:23:11,260 --> 00:23:12,140
And he get you with the flow.
572
00:23:12,140 --> 00:23:12,980
Yeah.
573
00:23:12,980 --> 00:23:13,800
Oh, this different.
574
00:23:13,800 --> 00:23:14,640
Yeah.
575
00:23:14,640 --> 00:23:15,480
This different.
576
00:23:15,480 --> 00:23:16,320
This is a strategy.
577
00:23:16,320 --> 00:23:17,160
He market it.
578
00:23:17,160 --> 00:23:17,980
Market it.
579
00:23:17,980 --> 00:23:18,820
Market it.
580
00:23:18,820 --> 00:23:19,660
Thank you.
581
00:23:19,660 --> 00:23:21,820
So if you're gonna do something,
582
00:23:21,820 --> 00:23:23,260
you gonna have, I'm sorry,
583
00:23:23,260 --> 00:23:24,100
outrageous is the key.
584
00:23:24,100 --> 00:23:25,460
He's a great example, bro.
585
00:23:25,460 --> 00:23:26,700
Outrageous is the key.
586
00:23:26,700 --> 00:23:28,820
And one thing I always say it though,
587
00:23:30,060 --> 00:23:31,860
and it's not the case of you can't catch on
588
00:23:31,860 --> 00:23:35,220
in a saturated area.
589
00:23:35,220 --> 00:23:39,120
You can, it's just you got to have a super method.
590
00:23:39,120 --> 00:23:42,860
You know, podcasting is hard to get into.
591
00:23:42,860 --> 00:23:46,060
But one of the hardest things to do more so
592
00:23:46,060 --> 00:23:48,420
is be consistent to what you're sharing.
593
00:23:48,420 --> 00:23:52,560
You know, you have to share it as if it's a brand.
594
00:23:52,560 --> 00:23:54,740
Nobody is going to know about your podcast
595
00:23:54,740 --> 00:23:57,620
if you don't put it in front of the right people.
596
00:23:57,620 --> 00:23:58,460
Consistently, too.
597
00:23:58,460 --> 00:24:01,900
Consistently, you know, so people,
598
00:24:01,900 --> 00:24:03,540
if people don't hear your word,
599
00:24:03,540 --> 00:24:04,860
if you're not giving them something
600
00:24:04,860 --> 00:24:06,780
to go on every single day,
601
00:24:06,780 --> 00:24:08,180
cause people need something every single day,
602
00:24:08,180 --> 00:24:11,060
especially when you're a talker,
603
00:24:11,060 --> 00:24:11,900
or you just.
604
00:24:11,900 --> 00:24:13,340
An inspirational speaker,
605
00:24:13,340 --> 00:24:14,540
however you want to call it.
606
00:24:14,540 --> 00:24:16,500
They're looking, yeah, they're looking for something.
607
00:24:16,500 --> 00:24:17,780
Motivational speaker.
608
00:24:17,780 --> 00:24:19,940
Daily, cause I'm looking for something daily.
609
00:24:19,940 --> 00:24:22,020
I'm looking, I'm jumping on there daily,
610
00:24:22,020 --> 00:24:26,380
like okay, find something, somebody, something,
611
00:24:26,380 --> 00:24:27,220
something that's been saved.
612
00:24:27,220 --> 00:24:28,620
And it's a lot of negative stuff out there too.
613
00:24:28,620 --> 00:24:29,460
Yeah.
614
00:24:29,460 --> 00:24:31,260
So, hey, whatever you're,
615
00:24:31,260 --> 00:24:34,100
and whatever you market, believe in it and push that.
616
00:24:34,100 --> 00:24:34,940
Yeah.
617
00:24:34,940 --> 00:24:35,780
Don't try to follow the trend.
618
00:24:35,780 --> 00:24:37,760
Like you said on your flashback,
619
00:24:37,760 --> 00:24:39,660
be you, be original.
620
00:24:39,660 --> 00:24:40,500
Yeah.
621
00:24:40,500 --> 00:24:42,020
I be paying attention to you too.
622
00:24:42,020 --> 00:24:42,860
Be original.
623
00:24:42,860 --> 00:24:43,900
Be original, be you.
624
00:24:43,900 --> 00:24:44,740
Think about it.
625
00:24:44,740 --> 00:24:49,300
If you try to present somebody other than Quincy,
626
00:24:49,300 --> 00:24:50,860
it's gonna be hard for you to do.
627
00:24:50,860 --> 00:24:51,740
Yeah.
628
00:24:51,740 --> 00:24:54,100
That's why people fall off,
629
00:24:54,100 --> 00:24:55,940
especially with like music.
630
00:24:55,940 --> 00:24:56,780
Yeah.
631
00:24:56,780 --> 00:25:00,640
There's so many copycats trying to be.
632
00:25:01,900 --> 00:25:03,340
Why would you try to sound,
633
00:25:03,340 --> 00:25:06,880
and it's nothing wrong with a saturated market,
634
00:25:06,880 --> 00:25:09,620
but the past 15 years has made the market
635
00:25:09,620 --> 00:25:10,860
super saturated.
636
00:25:10,860 --> 00:25:13,180
Soon as that era of cash money,
637
00:25:13,180 --> 00:25:16,300
well, young money ended.
638
00:25:16,300 --> 00:25:17,140
Yeah.
639
00:25:17,140 --> 00:25:19,940
Notice, saturation began.
640
00:25:19,940 --> 00:25:23,480
It wasn't no more creative.
641
00:25:23,480 --> 00:25:25,540
People who could sing, people who could rap.
642
00:25:25,540 --> 00:25:26,740
You had the no limits.
643
00:25:26,740 --> 00:25:29,300
You got to throw him at Master P with the actors.
644
00:25:29,300 --> 00:25:31,340
All of that stuff is.
645
00:25:31,340 --> 00:25:32,300
All of the stuff that.
646
00:25:32,300 --> 00:25:33,300
They had their own style.
647
00:25:33,300 --> 00:25:36,620
What music used to be is no longer.
648
00:25:36,620 --> 00:25:37,460
Yeah.
649
00:25:37,460 --> 00:25:38,380
Like once, like I said,
650
00:25:38,380 --> 00:25:43,380
once that era of the 90s, late 90s,
651
00:25:43,420 --> 00:25:47,580
early 2000s, maybe mid, going in the front,
652
00:25:47,580 --> 00:25:52,100
or maybe 2005, 2006, 2007, 2008,
653
00:25:52,100 --> 00:25:54,540
maybe so 2008, 2009,
654
00:25:54,540 --> 00:25:56,740
that's when the saturated market began.
655
00:25:56,740 --> 00:25:58,900
By the time I moved in here,
656
00:25:58,900 --> 00:26:03,900
it was completely saturated with the trap tunes.
657
00:26:04,580 --> 00:26:06,260
Even broke the Soulja Boy.
658
00:26:06,260 --> 00:26:07,100
Soulja Boy.
659
00:26:07,100 --> 00:26:07,940
Yeah, trap tunes.
660
00:26:07,940 --> 00:26:12,220
Soulja Boy, Bow Wow's the, you know what I'm saying?
661
00:26:12,220 --> 00:26:16,020
Like that era right there, it was still popping.
662
00:26:16,020 --> 00:26:16,860
And they.
663
00:26:16,860 --> 00:26:18,580
Everybody marketed themselves well.
664
00:26:18,580 --> 00:26:19,420
And think about it.
665
00:26:19,420 --> 00:26:20,240
It was a hard time.
666
00:26:20,240 --> 00:26:21,300
Soulja Boy was a dance.
667
00:26:21,300 --> 00:26:24,260
Soulja Boy was the first one to actually say
668
00:26:24,260 --> 00:26:27,380
he broke a market with something
669
00:26:27,380 --> 00:26:29,820
that nobody probably ever imagined.
670
00:26:29,820 --> 00:26:32,180
Just because the case of.
671
00:26:32,180 --> 00:26:33,700
I don't think he get enough credit either
672
00:26:33,700 --> 00:26:34,540
that he deserves.
673
00:26:34,540 --> 00:26:37,060
He took over YouTube so fast.
674
00:26:37,060 --> 00:26:39,100
I don't even know what made him,
675
00:26:39,100 --> 00:26:40,980
I don't know.
676
00:26:40,980 --> 00:26:41,820
Cell phones.
677
00:26:41,820 --> 00:26:44,580
He should've thought about buying it out, bruh.
678
00:26:44,580 --> 00:26:46,420
Again, it was a market.
679
00:26:46,420 --> 00:26:47,420
He probably didn't see the vision.
680
00:26:47,420 --> 00:26:49,220
And you know, I think.
681
00:26:49,220 --> 00:26:50,060
Go ahead.
682
00:26:50,060 --> 00:26:50,880
Go ahead, let me hear what you about to say.
683
00:26:50,880 --> 00:26:51,820
He probably didn't see the vision.
684
00:26:51,820 --> 00:26:54,340
He didn't visualize it being that big.
685
00:26:54,340 --> 00:26:55,180
Yeah.
686
00:26:55,180 --> 00:26:57,300
But like he could've bought it out.
687
00:26:57,300 --> 00:26:58,140
Yeah.
688
00:26:58,140 --> 00:26:58,960
You know what I'm saying?
689
00:26:58,960 --> 00:26:59,800
Considerably.
690
00:26:59,800 --> 00:27:00,640
Because.
691
00:27:00,640 --> 00:27:01,480
He had an idea.
692
00:27:01,480 --> 00:27:02,860
He turned YouTube around.
693
00:27:02,860 --> 00:27:03,920
Yeah.
694
00:27:03,920 --> 00:27:04,980
More so.
695
00:27:04,980 --> 00:27:06,020
MySpace too.
696
00:27:06,020 --> 00:27:06,860
He was on.
697
00:27:06,860 --> 00:27:11,860
He was using the platforms to give people his music.
698
00:27:12,980 --> 00:27:17,380
And at the same time, he was selling you this dance.
699
00:27:17,380 --> 00:27:18,820
So he had two things.
700
00:27:18,820 --> 00:27:19,660
He's like.
701
00:27:19,660 --> 00:27:20,780
He had the shoes, the clothes.
702
00:27:20,780 --> 00:27:21,620
Yeah.
703
00:27:21,620 --> 00:27:22,440
You know what I'm saying?
704
00:27:22,440 --> 00:27:23,280
Advertising.
705
00:27:23,280 --> 00:27:24,380
Started doing the weird stuff with the shades.
706
00:27:24,380 --> 00:27:25,220
Yeah.
707
00:27:25,220 --> 00:27:26,060
And all of this stuff.
708
00:27:26,060 --> 00:27:27,140
You knew who Soulja Boy was.
709
00:27:27,140 --> 00:27:27,980
That Soulja Boy.
710
00:27:27,980 --> 00:27:28,820
Yeah.
711
00:27:28,820 --> 00:27:30,840
And again, in marketing,
712
00:27:30,840 --> 00:27:35,840
if you can't give people something to look,
713
00:27:35,840 --> 00:27:38,520
or your singing, or something to that nature
714
00:27:38,520 --> 00:27:40,760
that's so great it can't be denied.
715
00:27:40,760 --> 00:27:43,040
That's the part why I always tell people,
716
00:27:43,040 --> 00:27:44,800
how good are you?
717
00:27:44,800 --> 00:27:46,120
How hungry are you?
718
00:27:46,120 --> 00:27:47,240
Because I'm gonna tell you why.
719
00:27:47,240 --> 00:27:49,320
If we gonna do this, just know this.
720
00:27:49,320 --> 00:27:51,440
It's gonna take some hard work.
721
00:27:51,440 --> 00:27:52,800
It's gonna take some time.
722
00:27:52,800 --> 00:27:53,840
It's gonna take some energy.
723
00:27:53,840 --> 00:27:57,320
Because I've had a lot of people come record with me
724
00:27:57,320 --> 00:27:59,600
and I never saw them again.
725
00:27:59,600 --> 00:28:01,200
Bro, I'm gonna tell you this.
726
00:28:01,200 --> 00:28:03,680
When you know you made it,
727
00:28:03,680 --> 00:28:05,720
and I feel like this with celebrities and stuff,
728
00:28:05,720 --> 00:28:09,500
like that, when people dress up like you on Halloween,
729
00:28:09,500 --> 00:28:11,720
like everybody dress up like Michael Jackson,
730
00:28:11,720 --> 00:28:14,400
everybody know Cisco for the blonde hair.
731
00:28:14,400 --> 00:28:17,160
When they dress up like you on Halloween, you made it.
732
00:28:17,160 --> 00:28:19,600
You market yourself well, I feel you made it.
733
00:28:19,600 --> 00:28:22,560
Because people know who this is.
734
00:28:22,560 --> 00:28:23,400
They know you.
735
00:28:23,400 --> 00:28:24,220
Mm-hmm.
736
00:28:24,220 --> 00:28:25,060
And again.
737
00:28:25,060 --> 00:28:25,900
You know what I'm saying?
738
00:28:25,900 --> 00:28:26,720
It's marketing.
739
00:28:26,720 --> 00:28:30,880
People don't see it, and they don't hear,
740
00:28:30,880 --> 00:28:32,040
they don't know about it.
741
00:28:32,040 --> 00:28:35,760
And that's why I always try to tell artists,
742
00:28:35,760 --> 00:28:38,840
when you step on the gas, don't let up off of it.
743
00:28:41,000 --> 00:28:43,560
Music game now, moving so fast.
744
00:28:43,560 --> 00:28:45,240
Somebody come and steal your idea
745
00:28:45,240 --> 00:28:47,200
of what you about to do or think about doing.
746
00:28:47,200 --> 00:28:48,040
Woo, woo.
747
00:28:48,040 --> 00:28:48,880
Quickly.
748
00:28:48,880 --> 00:28:49,700
If you ain't hitting,
749
00:28:49,700 --> 00:28:52,400
and I'm gonna say this one more time, y'all.
750
00:28:52,400 --> 00:28:54,440
Music artists now.
751
00:28:54,440 --> 00:28:55,560
If you are a new artist,
752
00:28:55,560 --> 00:29:00,560
music artists coming into this year, 2023, 2024,
753
00:29:00,560 --> 00:29:05,480
make sure you're doing something that requires you
754
00:29:05,480 --> 00:29:07,300
and your music every single day.
755
00:29:08,560 --> 00:29:09,480
Every single day.
756
00:29:09,480 --> 00:29:11,320
Whether it's TikTok and making a video
757
00:29:11,320 --> 00:29:12,520
off the song you got.
758
00:29:12,520 --> 00:29:13,660
Every day.
759
00:29:13,660 --> 00:29:17,560
Like don't even, don't waste time daily
760
00:29:17,560 --> 00:29:21,040
not putting some energy into what it is
761
00:29:21,040 --> 00:29:22,920
your craft gives you.
762
00:29:22,920 --> 00:29:25,220
If you can record every single day,
763
00:29:25,220 --> 00:29:27,240
record every single day.
764
00:29:27,240 --> 00:29:30,060
Every single day.
765
00:29:30,060 --> 00:29:33,880
It should be something recorded onto a hard drive
766
00:29:33,880 --> 00:29:36,120
with your vocals on it.
767
00:29:36,120 --> 00:29:37,740
Please do that.
768
00:29:37,740 --> 00:29:40,400
The reason being, I think a lot of people
769
00:29:40,400 --> 00:29:44,980
take it for granted, is that I got time.
770
00:29:45,920 --> 00:29:48,280
That's one thing we don't have.
771
00:29:48,280 --> 00:29:50,200
You don't have time anymore.
772
00:29:50,200 --> 00:29:54,600
It's not, we can sit here and wait forever
773
00:29:54,600 --> 00:29:55,820
for music to come out.
774
00:29:55,820 --> 00:29:56,960
But guess what?
775
00:29:56,960 --> 00:29:58,160
If I pull up my phone right now
776
00:29:58,160 --> 00:30:02,280
and I pull up iTunes, Spotify, YouTube,
777
00:30:02,280 --> 00:30:04,680
and just type in new music,
778
00:30:04,680 --> 00:30:06,920
I guarantee you it's more than a thousands
779
00:30:06,920 --> 00:30:08,960
and thousands and thousands of songs
780
00:30:08,960 --> 00:30:11,060
that's done came out today.
781
00:30:11,060 --> 00:30:11,900
Today.
782
00:30:13,220 --> 00:30:14,240
Today.
783
00:30:14,240 --> 00:30:16,160
And nobody pays attention as if they're like,
784
00:30:16,160 --> 00:30:18,140
oh, yo, I should be urgent.
785
00:30:20,000 --> 00:30:22,120
I'm not gonna be urgent.
786
00:30:22,120 --> 00:30:25,020
Be urgent.
787
00:30:25,020 --> 00:30:26,280
Be urgent.
788
00:30:26,280 --> 00:30:29,480
Put your money inside, buy you a system.
789
00:30:29,480 --> 00:30:33,200
If you can't afford a system, don't get into this.
790
00:30:33,200 --> 00:30:36,480
And let me throw one thing, and another thing is,
791
00:30:36,480 --> 00:30:38,960
anytime, whatever you doing,
792
00:30:38,960 --> 00:30:42,160
whether it's music, acting, whatever,
793
00:30:42,160 --> 00:30:44,640
clothing line, whatever you doing,
794
00:30:44,640 --> 00:30:47,920
make sure you put your best foot forward.
795
00:30:47,920 --> 00:30:51,800
If it's that song, make sure it's your best song.
796
00:30:51,800 --> 00:30:52,640
You know what I'm saying?
797
00:30:52,640 --> 00:30:54,520
Like, don't just go in there and make a whole lot
798
00:30:54,520 --> 00:30:57,440
of okay songs, make a hit,
799
00:30:57,440 --> 00:31:00,600
because that's what you need nowadays, man.
800
00:31:00,600 --> 00:31:02,960
Like you say, it's songs dropping every day.
801
00:31:02,960 --> 00:31:03,800
Every day.
802
00:31:03,800 --> 00:31:04,880
Every day.
803
00:31:04,880 --> 00:31:09,600
So you gonna have to do something to make you stand out
804
00:31:09,600 --> 00:31:11,600
out of all these people.
805
00:31:11,600 --> 00:31:13,320
Something gonna have to stand out,
806
00:31:13,320 --> 00:31:16,520
so that's why I say you gotta put your best foot forward.
807
00:31:16,520 --> 00:31:18,400
Sometimes it's the wrong publicity
808
00:31:18,400 --> 00:31:19,640
that'll blow somebody up.
809
00:31:19,640 --> 00:31:20,480
Exactly.
810
00:31:20,480 --> 00:31:22,080
Your baby shot somebody in Walmart.
811
00:31:22,080 --> 00:31:23,720
I hate to keep bringing the baby up.
812
00:31:23,720 --> 00:31:24,960
Shot somebody in Walmart.
813
00:31:24,960 --> 00:31:27,080
Yeah, he was buzzing, but he really blew one thing.
814
00:31:27,080 --> 00:31:28,600
Who this dude that shot, this rapper
815
00:31:28,600 --> 00:31:30,000
that shot somebody in Walmart?
816
00:31:31,240 --> 00:31:33,120
Rockstar came, you know what I'm saying?
817
00:31:33,120 --> 00:31:34,200
Shook.
818
00:31:34,200 --> 00:31:35,040
It was over.
819
00:31:35,040 --> 00:31:40,040
So, sometimes it goes back to marketing.
820
00:31:40,360 --> 00:31:42,440
And so it might be the wrong type of marketing,
821
00:31:42,440 --> 00:31:44,000
but that was marketing for the baby.
822
00:31:44,000 --> 00:31:45,320
You know what I'm saying?
823
00:31:45,320 --> 00:31:47,400
The people, that's how most people know them.
824
00:31:47,400 --> 00:31:48,240
I figured them out.
825
00:31:48,240 --> 00:31:51,360
And it's a sad thing, and I'm glad you said that.
826
00:31:51,360 --> 00:31:52,200
You know what I'm saying?
827
00:31:52,200 --> 00:31:55,800
One small thing can throw you off course with this.
828
00:31:55,800 --> 00:31:57,960
So remember, your celebrity status,
829
00:31:57,960 --> 00:32:00,280
once you get your, I hate to say it,
830
00:32:00,280 --> 00:32:04,760
once you get your clout up, your people up,
831
00:32:04,760 --> 00:32:05,960
and everybody on you.
832
00:32:05,960 --> 00:32:07,800
One mistake can throw it all away.
833
00:32:07,800 --> 00:32:11,600
One mistake can throw all of this off.
834
00:32:11,600 --> 00:32:13,000
Look at Lizzo, bro.
835
00:32:13,000 --> 00:32:14,960
What do you mean, you talking about Lizzo?
836
00:32:14,960 --> 00:32:17,120
You know, they just took her out of the consideration
837
00:32:17,120 --> 00:32:19,000
of performing at the Super Bowl.
838
00:32:19,000 --> 00:32:22,040
All this stuff, these alleged things.
839
00:32:22,040 --> 00:32:27,040
You can lose, you can lose, oh, just like that.
840
00:32:28,040 --> 00:32:32,120
You can say one word, one word.
841
00:32:32,120 --> 00:32:32,960
That's crazy.
842
00:32:32,960 --> 00:32:36,840
One word can throw your whole fan base in the dumps.
843
00:32:36,840 --> 00:32:38,840
All your connections in the dump.
844
00:32:38,840 --> 00:32:39,680
It's sad, bro.
845
00:32:39,680 --> 00:32:41,240
Don't nobody wanna book you for a show.
846
00:32:41,240 --> 00:32:42,600
It's powerful, bro.
847
00:32:42,600 --> 00:32:44,760
And the thing is, if your music ain't popping,
848
00:32:44,760 --> 00:32:49,240
really, really popping, you can't live off of it.
849
00:32:49,240 --> 00:32:52,200
And the thing is, and this is what I hate.
850
00:32:53,680 --> 00:32:55,360
This is what I hate.
851
00:32:55,360 --> 00:32:57,440
It's a lot of artists who are out here
852
00:32:57,440 --> 00:33:00,200
who are only making music and making money
853
00:33:00,200 --> 00:33:01,400
off just the music.
854
00:33:01,400 --> 00:33:02,720
They ain't doing shows.
855
00:33:04,040 --> 00:33:04,880
It's streaming.
856
00:33:04,880 --> 00:33:07,240
I can pull up a couple, a few people,
857
00:33:07,240 --> 00:33:10,120
a handful, maybe 10, 15 people right now
858
00:33:10,120 --> 00:33:12,640
that's banking off just the music.
859
00:33:12,640 --> 00:33:14,040
Just the music.
860
00:33:14,040 --> 00:33:16,080
Not even going to do shows.
861
00:33:16,080 --> 00:33:18,800
And if you can do that, that's a blessing, bro.
862
00:33:18,800 --> 00:33:19,640
Look, live it in.
863
00:33:19,640 --> 00:33:21,920
Don't nobody wanna go to these shows, man.
864
00:33:21,920 --> 00:33:23,160
If I don't got to.
865
00:33:23,160 --> 00:33:27,280
I would love for this house
866
00:33:27,280 --> 00:33:31,440
to be paid for strictly by music.
867
00:33:31,440 --> 00:33:35,320
And I still have that, I'm very close to getting there.
868
00:33:36,360 --> 00:33:39,240
The code just hasn't been broken because the case of,
869
00:33:39,240 --> 00:33:41,760
if the whole situation with the podcasting
870
00:33:41,760 --> 00:33:44,040
wouldn't even came up,
871
00:33:44,040 --> 00:33:46,320
probably the direction of how I was going,
872
00:33:46,320 --> 00:33:49,440
and it's not the case of the direction I was going,
873
00:33:49,440 --> 00:33:51,440
it's just what God had given me.
874
00:33:51,440 --> 00:33:53,360
I had to go that course first.
875
00:33:53,360 --> 00:33:55,120
Because some people feel like, okay,
876
00:33:56,120 --> 00:33:59,080
God, I want this to go a certain way now.
877
00:34:00,600 --> 00:34:01,520
So let me cut in.
878
00:34:01,520 --> 00:34:03,120
Let me cut in.
879
00:34:03,120 --> 00:34:05,760
So the direction, I know you talking about direction,
880
00:34:05,760 --> 00:34:09,280
so when we started this podcast thing,
881
00:34:09,280 --> 00:34:12,160
did you think that it would be successful
882
00:34:12,160 --> 00:34:14,720
or was it something that you was just trying out
883
00:34:14,720 --> 00:34:15,560
that you felt?
884
00:34:15,560 --> 00:34:17,480
I knew what I felt was.
885
00:34:17,480 --> 00:34:19,280
Deep down inside.
886
00:34:19,280 --> 00:34:23,280
I had already had an idea at what it was supposed to be.
887
00:34:23,280 --> 00:34:25,560
I actually had an idea what it was supposed to be
888
00:34:25,560 --> 00:34:26,800
back in 2020.
889
00:34:28,480 --> 00:34:33,480
I wish I would have started it in 2020 more so
890
00:34:33,840 --> 00:34:36,480
because a lot of the pitfalls
891
00:34:36,480 --> 00:34:39,440
that a lot of other podcasters were having,
892
00:34:39,440 --> 00:34:42,960
then I would have already been ahead of that.
893
00:34:42,960 --> 00:34:45,200
Considerably, I'm still ahead.
894
00:34:45,200 --> 00:34:46,880
You're still ahead.
895
00:34:46,880 --> 00:34:50,000
The difference in understanding it is like this.
896
00:34:50,000 --> 00:34:52,040
So when I started, I was like, okay,
897
00:34:54,920 --> 00:34:58,840
what is it going to take to be able to be consistent at it?
898
00:34:58,840 --> 00:35:00,480
That's the hardest part.
899
00:35:00,480 --> 00:35:05,480
Because to me, the consistency of it
900
00:35:05,800 --> 00:35:09,840
needed to be very hard and very strong
901
00:35:09,840 --> 00:35:12,280
to the point where, like I said,
902
00:35:12,280 --> 00:35:15,520
every single day somebody needs to see this.
903
00:35:15,520 --> 00:35:18,400
What, how good are we to the point where
904
00:35:18,400 --> 00:35:20,720
I can show this to somebody every single day?
905
00:35:20,720 --> 00:35:22,680
So when we first started off, I just kept saying,
906
00:35:22,680 --> 00:35:24,920
look, we need the content.
907
00:35:24,920 --> 00:35:26,800
We don't need to bring nobody in, interview them.
908
00:35:26,800 --> 00:35:27,640
Just us.
909
00:35:27,640 --> 00:35:28,640
Just us.
910
00:35:28,640 --> 00:35:30,240
And can I say, and you know what,
911
00:35:30,240 --> 00:35:33,040
the Dwyane that I knew when I first met you
912
00:35:33,040 --> 00:35:36,080
to the Dwyane now, they're two different people.
913
00:35:36,080 --> 00:35:38,200
I think you're more known now.
914
00:35:38,200 --> 00:35:43,200
Like you were quiet, like a silent killer.
915
00:35:43,280 --> 00:35:45,000
A silent, you know what I'm saying?
916
00:35:45,000 --> 00:35:49,240
But now it's like, I think of Dwyane, the brand,
917
00:35:49,240 --> 00:35:51,640
Dwyane the businessman, like he do it all.
918
00:35:51,640 --> 00:35:53,440
Like he behind the cameras.
919
00:35:53,440 --> 00:35:54,720
He shooting movies.
920
00:35:54,720 --> 00:35:55,760
He shot my movies.
921
00:35:55,760 --> 00:35:57,840
He shooting movies, videos.
922
00:35:57,840 --> 00:36:00,080
Bro, you do music.
923
00:36:00,080 --> 00:36:01,000
That's what I was saying.
924
00:36:01,000 --> 00:36:02,760
It's more than just music.
925
00:36:02,760 --> 00:36:03,600
You know what I'm saying?
926
00:36:03,600 --> 00:36:06,280
And that's what, I guess that was my belief.
927
00:36:06,280 --> 00:36:08,600
And I guess I was trying to rub that off on you
928
00:36:08,600 --> 00:36:11,360
when I asked you to shoot my music video that one day.
929
00:36:11,360 --> 00:36:13,000
And that was a start up.
930
00:36:13,000 --> 00:36:13,840
You know what I'm saying?
931
00:36:13,840 --> 00:36:16,200
Because I was trying to, I guess what I felt
932
00:36:16,200 --> 00:36:19,320
was rubbing off on you, what I felt.
933
00:36:19,320 --> 00:36:20,600
You know what I'm saying?
934
00:36:20,600 --> 00:36:22,360
Like it's more, it's bigger than music.
935
00:36:22,360 --> 00:36:25,520
I understand it's music, but it's bigger things,
936
00:36:25,520 --> 00:36:28,880
other than music too, that can bring it all together.
937
00:36:28,880 --> 00:36:33,880
And the concept too, add to that, right?
938
00:36:33,880 --> 00:36:37,400
That's why I said, God can give you something.
939
00:36:38,680 --> 00:36:40,880
And you think you're going there.
940
00:36:40,880 --> 00:36:41,760
Yeah.
941
00:36:41,760 --> 00:36:43,600
In the same part, it's like, okay,
942
00:36:43,600 --> 00:36:45,480
but music has always been relevant.
943
00:36:45,480 --> 00:36:46,800
Always been consistent in my life.
944
00:36:46,800 --> 00:36:49,360
I had three practices today.
945
00:36:49,360 --> 00:36:51,920
Children's choir, praise team,
946
00:36:51,920 --> 00:36:53,680
and then had to make it up to Charlotte
947
00:36:53,680 --> 00:36:55,320
to go to Voices of the Morning Star practice.
948
00:36:55,320 --> 00:36:57,160
Because our anniversary is tomorrow.
949
00:36:57,160 --> 00:36:59,520
So the anniversary program is tomorrow.
950
00:36:59,520 --> 00:37:03,400
So I had to balance in my mind, okay,
951
00:37:03,400 --> 00:37:06,480
I know I have to do this music thing, regardless of.
952
00:37:06,480 --> 00:37:11,200
That's what God gave me though, forever.
953
00:37:12,640 --> 00:37:15,320
But that ain't all I want you to do.
954
00:37:15,320 --> 00:37:18,080
I'm gonna challenge you in some other ways too.
955
00:37:18,080 --> 00:37:21,520
So I'm gonna get some people to throw some stuff at you
956
00:37:21,520 --> 00:37:25,000
that you're not used to doing, but I feel you can do.
957
00:37:25,000 --> 00:37:25,840
Being on camera for one.
958
00:37:25,840 --> 00:37:27,880
So if somebody calls you and tells you,
959
00:37:27,880 --> 00:37:32,280
look, Dwayne, I want you to shoot my music video.
960
00:37:32,280 --> 00:37:33,920
You're gonna be ready.
961
00:37:33,920 --> 00:37:36,280
So some people would have been like,
962
00:37:36,280 --> 00:37:37,720
I don't know about that, bro.
963
00:37:37,720 --> 00:37:39,440
I give you a connect that can shoot it.
964
00:37:39,440 --> 00:37:44,440
Q gave me that idea, but I think the idea was already there.
965
00:37:45,520 --> 00:37:48,480
I just didn't know how to present it to somebody.
966
00:37:48,480 --> 00:37:52,800
So, and you was confident too when I asked you.
967
00:37:52,800 --> 00:37:55,920
Then I was like, I want you to shoot my movie.
968
00:37:55,920 --> 00:37:57,080
I ain't think you's gonna do it.
969
00:37:57,080 --> 00:37:58,440
I thought you was gonna be like,
970
00:37:58,440 --> 00:38:00,200
I don't know, bro, about that.
971
00:38:00,200 --> 00:38:01,080
I don't know.
972
00:38:01,080 --> 00:38:04,080
Bro, you was head on, let's do it.
973
00:38:04,080 --> 00:38:04,920
Let's go.
974
00:38:04,920 --> 00:38:05,760
You know what I'm saying?
975
00:38:05,760 --> 00:38:08,160
And I think that part right there
976
00:38:08,160 --> 00:38:11,480
is what a lot of people lack.
977
00:38:11,480 --> 00:38:14,460
I don't wanna say they, just say that they lack it.
978
00:38:15,360 --> 00:38:18,880
Just like when I told you, you was like,
979
00:38:18,880 --> 00:38:22,680
so I can do this, so I can do that like that too?
980
00:38:22,680 --> 00:38:24,200
Or I can do this too?
981
00:38:24,200 --> 00:38:25,040
Then I did it.
982
00:38:25,040 --> 00:38:26,800
And I always tell you, just like how you said
983
00:38:26,800 --> 00:38:31,200
with the, when you put together an idea,
984
00:38:31,200 --> 00:38:35,440
if you have an idea in your mind that you see it as,
985
00:38:35,440 --> 00:38:36,280
that's why I tell you.
986
00:38:36,280 --> 00:38:37,440
I second guess myself.
987
00:38:37,440 --> 00:38:38,760
Put it together.
988
00:38:38,760 --> 00:38:42,560
Yeah, put it together and let me see what you came up with.
989
00:38:42,560 --> 00:38:44,640
How you came up with that two minutes
990
00:38:44,640 --> 00:38:49,440
of what I've already given you just from four scenes.
991
00:38:49,440 --> 00:38:51,680
You did an exceptional job.
992
00:38:51,680 --> 00:38:52,520
Appreciate it.
993
00:38:52,520 --> 00:38:53,880
For the case of.
994
00:38:53,880 --> 00:38:55,000
It came off field.
995
00:38:55,000 --> 00:38:57,240
For nothing to say,
996
00:38:58,320 --> 00:39:00,960
when I get all the rest of the chapters to you,
997
00:39:01,880 --> 00:39:04,640
you don't need to give them any more
998
00:39:04,640 --> 00:39:05,880
than what you've already done.
999
00:39:05,880 --> 00:39:06,720
No, because you wanna be the suspense.
1000
00:39:06,720 --> 00:39:11,720
The reason being is it takes time to become a better,
1001
00:39:13,400 --> 00:39:17,340
a better, first off, a thinker.
1002
00:39:18,280 --> 00:39:22,000
People have gotten so away from just using their ideas
1003
00:39:22,000 --> 00:39:24,120
and thinking because what they see,
1004
00:39:24,120 --> 00:39:25,560
like we was talking about,
1005
00:39:25,560 --> 00:39:28,160
oh, I wanna go sound like this same dude
1006
00:39:28,160 --> 00:39:29,440
because he got a hit on the radio.
1007
00:39:29,440 --> 00:39:31,480
He got a hit on this reel.
1008
00:39:31,480 --> 00:39:32,320
He got a hit.
1009
00:39:32,320 --> 00:39:34,640
I wanna make that same kind of song.
1010
00:39:34,640 --> 00:39:38,840
Not knowing that you will kill yourself trying to do that
1011
00:39:38,840 --> 00:39:41,680
versus just creating your own being, your own self.
1012
00:39:41,680 --> 00:39:43,560
And your own lane, yeah.
1013
00:39:43,560 --> 00:39:48,200
Like nobody's, again, yeah, it's not about talent anymore.
1014
00:39:49,080 --> 00:39:50,760
It's more so about popularity.
1015
00:39:50,760 --> 00:39:55,760
So the case of you get popular from what you're creating.
1016
00:39:57,240 --> 00:40:00,040
If I'm a rapper, somebody's gonna be a rapper nine days.
1017
00:40:00,040 --> 00:40:02,000
This is the first thing you gotta realize.
1018
00:40:02,000 --> 00:40:06,040
Your rap has to be so much different.
1019
00:40:06,920 --> 00:40:10,940
Not saying better, different.
1020
00:40:10,940 --> 00:40:13,440
Meaning, like we just said, baby,
1021
00:40:13,440 --> 00:40:15,280
baby came out there with a diaper.
1022
00:40:16,480 --> 00:40:17,640
Nobody expected that.
1023
00:40:17,640 --> 00:40:20,320
Then nobody expected the flow.
1024
00:40:20,320 --> 00:40:21,680
Made you pay him attention.
1025
00:40:21,680 --> 00:40:23,080
Now I got your attention.
1026
00:40:23,080 --> 00:40:24,600
Now I'm gonna hit y'all with this new flow.
1027
00:40:24,600 --> 00:40:25,760
Now let me give you this.
1028
00:40:25,760 --> 00:40:28,560
This fast flow of this new style of rapping.
1029
00:40:28,560 --> 00:40:29,920
Let me give you this.
1030
00:40:29,920 --> 00:40:32,760
Let me give you that because I want you to hear me
1031
00:40:32,760 --> 00:40:34,200
while I got your attention.
1032
00:40:34,200 --> 00:40:35,720
And you know what, he kept it going.
1033
00:40:35,720 --> 00:40:37,960
Back to back, strike wise hot, he kept going.
1034
00:40:37,960 --> 00:40:40,280
Keep dropping mixtape, dropping albums.
1035
00:40:40,280 --> 00:40:43,400
Mixed tape, I mean he was just going.
1036
00:40:43,400 --> 00:40:44,240
Two albums in a year.
1037
00:40:44,240 --> 00:40:45,760
Two albums in a year.
1038
00:40:45,760 --> 00:40:50,640
So you think about it, if you're driven in that, again.
1039
00:40:50,640 --> 00:40:51,640
Cause he was hot.
1040
00:40:51,640 --> 00:40:53,360
He still hot. If you don't hit him
1041
00:40:54,520 --> 00:40:56,860
fast enough, like I tell you,
1042
00:40:58,000 --> 00:41:00,840
learn the craft fast as possible
1043
00:41:00,840 --> 00:41:03,200
because you already got somebody in your corner
1044
00:41:03,200 --> 00:41:04,960
that know what they doing. Exactly.
1045
00:41:04,960 --> 00:41:07,240
And I can show you the fastest way to do it.
1046
00:41:07,240 --> 00:41:08,960
I can show you the quickest way to do it.
1047
00:41:08,960 --> 00:41:10,280
And it'll make sense to you.
1048
00:41:10,280 --> 00:41:13,600
And you can just add value to a brand.
1049
00:41:13,600 --> 00:41:16,120
I want you to be able to add value.
1050
00:41:16,120 --> 00:41:18,040
I don't want you to feel as if you're like,
1051
00:41:18,040 --> 00:41:20,800
okay, we can only shoot when you come down here.
1052
00:41:20,800 --> 00:41:21,880
No. Yeah.
1053
00:41:23,160 --> 00:41:25,280
You already killed the mentality.
1054
00:41:25,280 --> 00:41:27,520
You got a phone, you got all you need,
1055
00:41:27,520 --> 00:41:30,000
you got all the tools, work that.
1056
00:41:31,200 --> 00:41:33,640
We can market, and then here go to market again.
1057
00:41:33,640 --> 00:41:37,080
We can market something to people that's grander
1058
00:41:37,080 --> 00:41:39,580
when they seeing so much going on in a week,
1059
00:41:39,580 --> 00:41:40,700
they don't know what to take.
1060
00:41:40,700 --> 00:41:42,160
They like, dog. Yeah.
1061
00:41:42,160 --> 00:41:46,680
Okay, we got Fast Friday, we got Home Souls,
1062
00:41:46,680 --> 00:41:48,120
and we got podcasts.
1063
00:41:48,120 --> 00:41:50,000
Regular Thursdays.
1064
00:41:50,000 --> 00:41:53,800
The more you add value to a brand,
1065
00:41:53,800 --> 00:41:55,200
when you're getting people to pay attention
1066
00:41:55,200 --> 00:41:57,280
to what you got going on. So much, man.
1067
00:41:57,280 --> 00:41:59,520
It's a lot. You gather it.
1068
00:41:59,520 --> 00:42:02,480
That's how you get a brand to go faster.
1069
00:42:02,480 --> 00:42:03,840
People think that it takes,
1070
00:42:03,840 --> 00:42:05,880
it's a man, I need a team.
1071
00:42:05,880 --> 00:42:07,360
Yeah, you do need a team.
1072
00:42:07,360 --> 00:42:09,120
More so, you just need more people
1073
00:42:09,120 --> 00:42:11,680
who know what's going on versus a team.
1074
00:42:11,680 --> 00:42:13,160
You can have a whole lot of people
1075
00:42:13,160 --> 00:42:15,000
and not know what's going on.
1076
00:42:15,000 --> 00:42:15,840
And it won't be quite enough.
1077
00:42:15,840 --> 00:42:17,240
And not be on the same page.
1078
00:42:17,240 --> 00:42:19,160
Sometimes, look, a bigger team
1079
00:42:19,160 --> 00:42:20,640
sometimes causes more confusion.
1080
00:42:20,640 --> 00:42:22,080
Yeah, and it'll waste your time.
1081
00:42:22,080 --> 00:42:27,080
Two people can be like this on the same page.
1082
00:42:27,160 --> 00:42:29,440
The more heads involved, the bigger confusion.
1083
00:42:29,440 --> 00:42:30,280
That's what I've learned.
1084
00:42:30,280 --> 00:42:33,760
And I've learned to take time to realize too
1085
00:42:33,760 --> 00:42:38,120
that adding everybody to a mix, yeah,
1086
00:42:38,120 --> 00:42:39,680
like you just said, isn't the way to go.
1087
00:42:39,680 --> 00:42:41,520
It's not, bro, it's not the best thing.
1088
00:42:41,520 --> 00:42:42,360
Allowing people.
1089
00:42:42,360 --> 00:42:44,080
Allowing people is not the best thing, bro.
1090
00:42:44,080 --> 00:42:45,840
To me, that's why I said,
1091
00:42:45,840 --> 00:42:47,880
why are we doing this podcasting thing?
1092
00:42:47,880 --> 00:42:49,960
Because some people join for the wrong reasons.
1093
00:42:49,960 --> 00:42:52,160
Oh, okay, I see this getting a buzz now.
1094
00:42:52,160 --> 00:42:53,000
Yep.
1095
00:42:53,000 --> 00:42:53,820
You know what I'm saying?
1096
00:42:53,820 --> 00:42:54,840
Y'all didn't start out with it.
1097
00:42:54,840 --> 00:42:55,680
Nope.
1098
00:42:55,680 --> 00:42:56,520
You didn't start out with it.
1099
00:42:56,520 --> 00:42:58,800
If you ain't shooting in the gym with me.
1100
00:42:58,800 --> 00:42:59,840
Yeah.
1101
00:42:59,840 --> 00:43:01,680
If you weren't in the gym with me,
1102
00:43:01,680 --> 00:43:06,000
you ain't gonna be able to jump on it when it's time to come.
1103
00:43:06,000 --> 00:43:07,840
The only thing I feel is this.
1104
00:43:07,840 --> 00:43:09,600
And this is what I feel from now.
1105
00:43:09,600 --> 00:43:11,040
And that's why I told you,
1106
00:43:11,040 --> 00:43:15,760
we build this thing, we market it the correct way,
1107
00:43:15,760 --> 00:43:20,280
people can take that and look at it and take from that.
1108
00:43:20,280 --> 00:43:22,600
So for whoever we bring in here,
1109
00:43:22,600 --> 00:43:25,600
they're going to have to be way past motivated than us.
1110
00:43:25,600 --> 00:43:26,920
Yeah.
1111
00:43:26,920 --> 00:43:29,800
They're gonna have to, and I'm not even saying like,
1112
00:43:29,800 --> 00:43:31,400
you may not have to have.
1113
00:43:31,400 --> 00:43:33,160
What you say on the last episode, bro,
1114
00:43:33,160 --> 00:43:36,280
you said in order to be the best,
1115
00:43:36,280 --> 00:43:38,480
gotta be, you gotta be round the best.
1116
00:43:38,480 --> 00:43:39,760
So you gotta be better than us.
1117
00:43:39,760 --> 00:43:40,960
You gotta be better than us.
1118
00:43:40,960 --> 00:43:43,000
It couldn't be, you couldn't go get,
1119
00:43:43,000 --> 00:43:45,960
we don't need to keep going backwards.
1120
00:43:45,960 --> 00:43:50,000
We can help people, that's why I created Fast Friday.
1121
00:43:50,000 --> 00:43:51,520
We can help you get going.
1122
00:43:51,520 --> 00:43:52,360
But to say-
1123
00:43:52,360 --> 00:43:54,080
The hoos in the team, they need to know more than we know.
1124
00:43:54,080 --> 00:43:55,480
If you coming into this.
1125
00:43:55,480 --> 00:43:56,320
They gotta be busy.
1126
00:43:56,320 --> 00:43:57,160
Yeah.
1127
00:43:57,160 --> 00:43:58,160
They gotta know more than we know.
1128
00:43:58,160 --> 00:43:59,000
You gotta know.
1129
00:43:59,000 --> 00:43:59,840
You gotta know more than we know.
1130
00:43:59,840 --> 00:44:00,800
Again, like I told you,
1131
00:44:00,800 --> 00:44:03,120
the guys that I'm considering to even come in here
1132
00:44:03,120 --> 00:44:05,840
and work with us, whether it be cameras or whatever it is
1133
00:44:05,840 --> 00:44:08,000
they do, whatever, whatever, whatever.
1134
00:44:08,000 --> 00:44:11,280
It has to have value.
1135
00:44:11,280 --> 00:44:15,040
It can't be nothing, nothing that's going to take us backwards.
1136
00:44:15,040 --> 00:44:16,800
They need to know more than what we doing
1137
00:44:16,800 --> 00:44:19,480
or something that can add on to what we doing.
1138
00:44:19,480 --> 00:44:20,320
So-
1139
00:44:20,320 --> 00:44:21,400
They shouldn't be asking us.
1140
00:44:21,400 --> 00:44:23,000
Shouldn't be no asking them questions.
1141
00:44:23,000 --> 00:44:23,920
We should be asking them.
1142
00:44:23,920 --> 00:44:24,760
Yeah.
1143
00:44:24,760 --> 00:44:25,600
What did you just do?
1144
00:44:25,600 --> 00:44:27,280
Let me see what you just did.
1145
00:44:27,280 --> 00:44:28,200
That's what we need.
1146
00:44:28,200 --> 00:44:31,400
So people, that's listening.
1147
00:44:31,400 --> 00:44:32,720
It's been a great talk.
1148
00:44:32,720 --> 00:44:36,080
You know, I'm glad marketing came up as a question.
1149
00:44:36,080 --> 00:44:36,920
That's a good one.
1150
00:44:36,920 --> 00:44:39,880
Some of you all have to realize
1151
00:44:39,880 --> 00:44:41,960
that this marketing thing is never going to be easy.
1152
00:44:41,960 --> 00:44:44,160
It's not a walking apart.
1153
00:44:44,160 --> 00:44:47,440
Do your research on what you're doing and your topics
1154
00:44:47,440 --> 00:44:50,280
and what you are, your brand, whatever it is.
1155
00:44:50,280 --> 00:44:52,160
Do your research on it.
1156
00:44:52,160 --> 00:44:53,440
Think about it like this.
1157
00:44:53,440 --> 00:44:55,800
Be the top creator of it.
1158
00:44:55,800 --> 00:44:58,120
Listen, some of the best ones,
1159
00:44:58,120 --> 00:45:00,560
the biggest people in the world are still remarketing.
1160
00:45:00,560 --> 00:45:01,400
Exactly.
1161
00:45:01,400 --> 00:45:02,240
Every day.
1162
00:45:02,240 --> 00:45:03,060
Exactly.
1163
00:45:03,060 --> 00:45:03,900
Remarketing in their brand and image.
1164
00:45:03,900 --> 00:45:04,740
Exactly.
1165
00:45:04,740 --> 00:45:07,840
That being said, if you're not already,
1166
00:45:07,840 --> 00:45:12,680
subscribe, like, follow us on all our networks.
1167
00:45:12,680 --> 00:45:14,960
Thanksgiving giveaway goes to our website.
1168
00:45:14,960 --> 00:45:15,800
Right around the corner.
1169
00:45:15,800 --> 00:45:16,620
Donate to us.
1170
00:45:16,620 --> 00:45:19,160
If nothing else, help us there.
1171
00:45:19,160 --> 00:45:20,640
At the end of the day, we love y'all.
1172
00:45:20,640 --> 00:45:21,480
Love.
1173
00:45:21,480 --> 00:45:23,720
Your boy Dwarne Burino got Quincy Murdoch in the building.
1174
00:45:23,720 --> 00:45:24,540
Cute.
1175
00:45:24,540 --> 00:45:35,540
We are out.
















