Sept. 29, 2023

Not Just Music Podcast Episode 63 ft Duan & Q "Target Market"

A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle. Via Investopedia In this episode NJMP talk about a specific type of target marketing. Also recognizing the details the remember to have in place to make ease of marketing your product.

1
00:00:00,000 --> 00:00:02,000
Yo Q what up?

2
00:00:02,000 --> 00:00:04,000
Man I'm keeping it real what up Duan?

3
00:00:06,000 --> 00:00:08,000
Welcome

4
00:00:08,000 --> 00:00:10,000
to not

5
00:00:10,000 --> 00:00:14,000
just music

6
00:00:14,000 --> 00:00:16,000
where we keep it real

7
00:00:16,000 --> 00:00:18,000
and honest

8
00:00:18,000 --> 00:00:20,000
always

9
00:00:20,000 --> 00:00:22,000
like

10
00:00:22,000 --> 00:00:24,000
like

11
00:00:24,000 --> 00:00:26,000
like

12
00:00:26,000 --> 00:00:28,000
I'm

13
00:00:28,000 --> 00:00:30,000
I'm

14
00:00:32,000 --> 00:00:34,000
I'm

15
00:00:34,000 --> 00:00:36,000
I'm

16
00:00:36,000 --> 00:00:38,000
got

17
00:00:38,000 --> 00:00:40,000
I'm

18
00:00:40,000 --> 00:00:42,000
I'm

19
00:00:42,000 --> 00:00:44,000
what

20
00:00:44,000 --> 00:00:46,000
what

21
00:00:46,000 --> 00:00:48,000
what

22
00:00:48,000 --> 00:00:48,840
We are Friday.

23
00:00:48,840 --> 00:00:50,520
We're going into September too, man.

24
00:00:50,520 --> 00:00:53,080
Also getting to the end of a month, another month.

25
00:00:53,080 --> 00:00:56,600
And we're still in the process of moving through

26
00:00:56,600 --> 00:00:59,960
a whole year this fast and gathering this much ground

27
00:00:59,960 --> 00:01:02,660
this fast, but again, 2023 is slowly getting ready

28
00:01:02,660 --> 00:01:03,800
to come to a close.

29
00:01:03,800 --> 00:01:06,800
But if nothing else, hopefully everybody's hitting

30
00:01:06,800 --> 00:01:08,800
those goals, hopefully getting to the back.

31
00:01:08,800 --> 00:01:11,880
Hopefully everybody is inspired again.

32
00:01:11,880 --> 00:01:16,200
Like I said, motivated to be great, living out dreams,

33
00:01:16,200 --> 00:01:18,520
taking care of those things that make those dreams

34
00:01:18,520 --> 00:01:21,800
come true, even if you do work a job.

35
00:01:21,800 --> 00:01:24,720
Just remember that that job is not the whole entire day.

36
00:01:24,720 --> 00:01:25,800
I wanna say that to everybody.

37
00:01:25,800 --> 00:01:29,080
Make sure that your job, when you get home,

38
00:01:29,080 --> 00:01:31,040
don't just go home, just go to sleep.

39
00:01:32,080 --> 00:01:33,360
Don't just go home, go to sleep.

40
00:01:33,360 --> 00:01:36,020
Because I'm gonna give you a quick example.

41
00:01:36,020 --> 00:01:37,440
I know a truck driver.

42
00:01:37,440 --> 00:01:39,120
Shout out my boy Black.

43
00:01:39,120 --> 00:01:40,680
Shout out Black.

44
00:01:40,680 --> 00:01:42,040
He's a truck driver.

45
00:01:42,040 --> 00:01:47,040
And Black literally has a studio set up inside of his truck

46
00:01:47,640 --> 00:01:48,940
in his big rig.

47
00:01:50,200 --> 00:01:51,840
Calls himself Nova.

48
00:01:51,840 --> 00:01:52,680
Shout out Nova.

49
00:01:52,680 --> 00:01:54,160
Shout out my boy Black.

50
00:01:54,160 --> 00:01:55,720
Brother, shout out Black.

51
00:01:55,720 --> 00:01:58,640
Look at you, always, you always working hard.

52
00:01:58,640 --> 00:02:00,520
You always get to it, man.

53
00:02:00,520 --> 00:02:02,600
I never seen somebody work that many hours.

54
00:02:02,600 --> 00:02:05,360
I've heard of somebody work that many hours.

55
00:02:05,360 --> 00:02:07,160
They're the ones we need to shout out, man.

56
00:02:07,160 --> 00:02:10,160
On their days, on their slow days

57
00:02:10,160 --> 00:02:11,600
while they just sitting in the truck.

58
00:02:11,600 --> 00:02:13,800
He's recording, making beats.

59
00:02:13,800 --> 00:02:15,080
Shout out Black, man.

60
00:02:15,080 --> 00:02:17,600
He's doing it all and I still won't,

61
00:02:17,600 --> 00:02:20,240
let me tell you while I'm at it.

62
00:02:20,240 --> 00:02:23,160
We need him on the podcast, man.

63
00:02:23,160 --> 00:02:27,620
Listen Black, bro, let me pull up my notes real quick.

64
00:02:30,040 --> 00:02:30,960
Where is it at?

65
00:02:30,960 --> 00:02:34,500
Black, I need, where is it at?

66
00:02:34,500 --> 00:02:35,960
I know I still got it.

67
00:02:35,960 --> 00:02:37,300
It's from last year.

68
00:02:38,320 --> 00:02:39,160
Where is it at?

69
00:02:39,160 --> 00:02:40,920
That motivate me, you know what I'm saying?

70
00:02:40,920 --> 00:02:43,960
Somebody like that, work like that, that motivate me.

71
00:02:43,960 --> 00:02:45,520
I like being around people like that

72
00:02:45,520 --> 00:02:46,680
because when they work hard,

73
00:02:46,680 --> 00:02:48,560
it's gonna motivate me to go harder.

74
00:02:49,560 --> 00:02:51,120
Shout out Black, man.

75
00:02:51,120 --> 00:02:51,960
Keep doing it.

76
00:02:51,960 --> 00:02:54,620
I got this thing getting here so well.

77
00:02:54,620 --> 00:02:56,200
When is that last time we met?

78
00:02:56,200 --> 00:02:57,760
I saved them.

79
00:02:57,760 --> 00:02:59,260
I saved them, where they at?

80
00:03:03,520 --> 00:03:05,960
No, it wasn't 2020, it was 2021.

81
00:03:05,960 --> 00:03:06,920
It had to be.

82
00:03:09,280 --> 00:03:10,120
You probably probably where you are.

83
00:03:10,120 --> 00:03:10,960
I'm gonna find it.

84
00:03:10,960 --> 00:03:12,800
You'll find it when we go off edge.

85
00:03:12,800 --> 00:03:15,400
I got the beats, I got these beats that you have, man.

86
00:03:15,400 --> 00:03:16,240
I really want these.

87
00:03:16,240 --> 00:03:18,240
Here they go, Black Beats.

88
00:03:18,240 --> 00:03:19,380
Number 43.

89
00:03:20,760 --> 00:03:21,820
I want that one, bro.

90
00:03:24,000 --> 00:03:27,600
I got a list, number 43, number 42, number 38,

91
00:03:27,600 --> 00:03:29,080
and number 20.

92
00:03:29,080 --> 00:03:32,360
Brother, if you have not done anything with those beats,

93
00:03:32,360 --> 00:03:34,640
please, let's get up, man.

94
00:03:34,640 --> 00:03:36,400
Black, let's get up.

95
00:03:36,400 --> 00:03:38,080
Number 43 more than anything.

96
00:03:38,080 --> 00:03:39,280
I remember number 43.

97
00:03:39,280 --> 00:03:41,440
And probably think it was number 38.

98
00:03:41,440 --> 00:03:43,040
I remember them two very vividly.

99
00:03:43,040 --> 00:03:46,080
I just need to get the vibe in on them, man,

100
00:03:46,080 --> 00:03:46,920
and nothing else.

101
00:03:46,920 --> 00:03:47,960
We can make some music happen.

102
00:03:47,960 --> 00:03:49,160
Get some stuff popping.

103
00:03:49,160 --> 00:03:51,080
But anyway, bro, how you doing?

104
00:03:51,080 --> 00:03:52,120
I'm good, man.

105
00:03:52,120 --> 00:03:52,960
How's everything?

106
00:03:52,960 --> 00:03:54,040
Everything good, man.

107
00:03:54,040 --> 00:03:56,880
Another week, what's been going?

108
00:03:56,880 --> 00:03:58,160
What you got coming?

109
00:03:58,160 --> 00:03:59,520
Movie coming, man.

110
00:03:59,520 --> 00:04:00,680
Quincy Murdaugh at the movie, man.

111
00:04:00,680 --> 00:04:04,200
December 25th, Christmas Day, you know what I'm saying?

112
00:04:04,200 --> 00:04:05,040
Movie coming.

113
00:04:05,040 --> 00:04:09,920
Yeah, world premiere, November 14th.

114
00:04:09,920 --> 00:04:13,320
Mooresville, North Carolina, movie theater, AMC star, man.

115
00:04:14,880 --> 00:04:16,080
It's really about to happen.

116
00:04:16,080 --> 00:04:17,560
Yeah, it's about to happen, bro.

117
00:04:17,560 --> 00:04:21,040
I mean, it's been a journey, you know what I'm saying?

118
00:04:21,040 --> 00:04:23,120
And I was hard headed, stubborn in the beginning,

119
00:04:23,120 --> 00:04:24,400
not trying to understand,

120
00:04:24,400 --> 00:04:27,240
but I seen the route that you was going,

121
00:04:27,240 --> 00:04:30,240
and it made me understand it, you feel me?

122
00:04:30,240 --> 00:04:33,360
So, me being the knucklehead,

123
00:04:33,360 --> 00:04:36,800
me learning and growing, being around you.

124
00:04:36,800 --> 00:04:39,000
So, shout out to the wine, man.

125
00:04:39,000 --> 00:04:40,600
You know, getting a little sensitive

126
00:04:40,600 --> 00:04:41,440
on my big brother.

127
00:04:41,440 --> 00:04:43,000
Humbled, I'm humbled.

128
00:04:43,000 --> 00:04:43,840
Yeah.

129
00:04:43,840 --> 00:04:45,040
Don't take, I take nothing.

130
00:04:45,040 --> 00:04:47,080
You only want the best for me, you know what I'm saying?

131
00:04:47,080 --> 00:04:49,360
I'm humbly, I'm humbled,

132
00:04:49,360 --> 00:04:53,720
and always will be humbly putting myself out there.

133
00:04:53,720 --> 00:04:58,720
I don't ever wanna, especially if it's a thing of saying

134
00:04:58,720 --> 00:05:03,720
you have a platform to sit down and express yourself on.

135
00:05:05,400 --> 00:05:10,400
If I can do that much, that's nothing to say

136
00:05:11,080 --> 00:05:14,480
that you have a chance to do that, you know?

137
00:05:14,480 --> 00:05:19,480
I've always wanted it to be a thing of for everybody.

138
00:05:20,240 --> 00:05:23,160
You know, it's not a thing of just me involved

139
00:05:23,160 --> 00:05:26,720
when it comes to this Not Just Music podcast situation.

140
00:05:26,720 --> 00:05:30,400
It comes to those, you know, my wife.

141
00:05:30,400 --> 00:05:32,000
Yeah.

142
00:05:32,000 --> 00:05:33,000
Shout out to your wife.

143
00:05:33,000 --> 00:05:37,000
Shout out to my family.

144
00:05:37,000 --> 00:05:37,840
Yeah, your dad.

145
00:05:37,840 --> 00:05:40,000
My mom and dad.

146
00:05:40,000 --> 00:05:42,720
Y'all always, I don't think it's,

147
00:05:42,720 --> 00:05:44,600
and it's not the case of saying

148
00:05:45,760 --> 00:05:49,240
you don't believe in the dream, you believe in me.

149
00:05:49,240 --> 00:05:54,160
I think that's really more so the point where

150
00:05:54,160 --> 00:05:58,200
a lot of people, and it's not saying you don't have it,

151
00:05:58,200 --> 00:06:02,280
you have it, it's just in what certain parents choose

152
00:06:02,280 --> 00:06:05,280
to how their life went is gonna reflect

153
00:06:05,280 --> 00:06:07,680
how your life is slightly gonna go.

154
00:06:07,680 --> 00:06:08,520
Yeah, exactly.

155
00:06:08,520 --> 00:06:09,840
And it's not even saying that.

156
00:06:09,840 --> 00:06:12,160
My mom and dad had big opportunities.

157
00:06:12,160 --> 00:06:15,160
I mean, they grew up in very big families considerably.

158
00:06:15,160 --> 00:06:17,080
My dad, he did.

159
00:06:17,080 --> 00:06:19,840
Two brothers, two older brothers and two younger sisters.

160
00:06:19,840 --> 00:06:21,520
He was a middle child.

161
00:06:21,520 --> 00:06:24,920
My granddaddy died when he was in his teenage years,

162
00:06:24,920 --> 00:06:27,840
like 14, 15 years old.

163
00:06:27,840 --> 00:06:31,480
And a lot of the parents, you know,

164
00:06:31,480 --> 00:06:34,120
mothers are forced to be in a driver's seat

165
00:06:34,120 --> 00:06:35,080
and take care of things.

166
00:06:35,080 --> 00:06:37,760
My grandma held it down, man, you know,

167
00:06:37,760 --> 00:06:40,560
worked at Lance for years and things of that nature,

168
00:06:40,560 --> 00:06:42,440
you know, just to take care of kids,

169
00:06:42,440 --> 00:06:45,440
even continue to manage her garden,

170
00:06:46,480 --> 00:06:49,280
which was a big inspiration to me.

171
00:06:49,280 --> 00:06:52,000
I'm gonna tell you why.

172
00:06:52,000 --> 00:06:53,680
Me and you talked about this before.

173
00:06:53,680 --> 00:06:55,160
You like the grilling?

174
00:06:55,160 --> 00:06:56,000
Yeah.

175
00:06:56,840 --> 00:06:59,200
Most of those, like you said your grandparents

176
00:06:59,200 --> 00:07:00,800
were farmers in a sense too.

177
00:07:00,800 --> 00:07:02,840
Yeah, they plant things in the backyard.

178
00:07:02,840 --> 00:07:07,040
So you think about people who live life,

179
00:07:08,560 --> 00:07:12,120
still have to take care of life things,

180
00:07:12,120 --> 00:07:16,320
but then you have to manage something like a garden,

181
00:07:16,320 --> 00:07:18,960
a garden, that's like,

182
00:07:18,960 --> 00:07:21,920
and you wanna know, and I wanna say this,

183
00:07:21,920 --> 00:07:23,720
I seen something where,

184
00:07:23,720 --> 00:07:25,520
cause you know a couple episodes back,

185
00:07:25,520 --> 00:07:28,880
we talking about the use of the N word

186
00:07:28,880 --> 00:07:32,160
and how the older generation don't really get offended,

187
00:07:32,160 --> 00:07:34,160
but the younger generation do.

188
00:07:34,160 --> 00:07:38,560
Because back then that word was used for,

189
00:07:38,560 --> 00:07:41,640
that was the fine of the gardeners

190
00:07:41,640 --> 00:07:45,320
and people that, they actually was smart,

191
00:07:45,320 --> 00:07:46,160
you know what I'm saying?

192
00:07:46,160 --> 00:07:49,000
Black people that got that word, the N word.

193
00:07:49,000 --> 00:07:53,080
So they looked at it as like, okay, this is what we were.

194
00:07:53,080 --> 00:07:53,900
You know what I'm saying?

195
00:07:53,900 --> 00:07:56,080
Yeah, we were planners, we were entrepreneurs.

196
00:07:56,080 --> 00:08:00,240
We went to our own resources, supported black business.

197
00:08:00,240 --> 00:08:01,600
We didn't go to the white man

198
00:08:01,600 --> 00:08:06,080
to get our foods and our resources.

199
00:08:06,080 --> 00:08:09,520
But this generation came on as time went

200
00:08:09,520 --> 00:08:12,120
and they gave, they ended up giving all that away

201
00:08:12,120 --> 00:08:13,640
to the white man.

202
00:08:13,640 --> 00:08:14,480
You know what I'm saying?

203
00:08:14,480 --> 00:08:18,520
So yeah, black, it's a lot of power behind black folks, man,

204
00:08:18,520 --> 00:08:20,000
and the black culture.

205
00:08:20,000 --> 00:08:24,040
And when I heard that, it kinda made me,

206
00:08:24,040 --> 00:08:26,040
it's not just about the word,

207
00:08:26,040 --> 00:08:28,600
it's about the meaning behind it, you feel me?

208
00:08:28,600 --> 00:08:31,200
Like you know, and the history behind it.

209
00:08:31,200 --> 00:08:32,040
So.

210
00:08:32,040 --> 00:08:33,280
It's a lot, that's a, you know,

211
00:08:34,600 --> 00:08:39,600
it took a lot for them to listen to that for years

212
00:08:40,880 --> 00:08:44,360
and years and years to the point where it got embedded

213
00:08:44,360 --> 00:08:48,000
into their minds and they became okay with it, right?

214
00:08:48,000 --> 00:08:53,000
And for as hard as work, the hardest of the workers.

215
00:08:53,000 --> 00:08:55,320
They never let it define them though, who it was.

216
00:08:55,320 --> 00:08:58,120
Yeah, they never let it get them in a position

217
00:08:58,120 --> 00:08:59,480
where they felt as if they're like,

218
00:08:59,480 --> 00:09:01,360
okay, I'm less of a person.

219
00:09:01,360 --> 00:09:02,520
They still knew their identity.

220
00:09:02,520 --> 00:09:06,480
Yeah, and if you can't recognize,

221
00:09:06,480 --> 00:09:09,200
if you can't recognize who you can be,

222
00:09:10,240 --> 00:09:13,400
like as a human being, and that's why I say,

223
00:09:13,400 --> 00:09:14,760
sometimes I be like, you know,

224
00:09:14,760 --> 00:09:16,800
like we had a conversation one time.

225
00:09:16,800 --> 00:09:20,400
You have an option, but considerably I think now,

226
00:09:20,400 --> 00:09:23,720
I feel the option of it is like this.

227
00:09:23,720 --> 00:09:27,200
The option is, what are you gonna do?

228
00:09:29,600 --> 00:09:30,800
What you gonna do?

229
00:09:30,800 --> 00:09:31,620
Are you gonna?

230
00:09:31,620 --> 00:09:33,600
Who you gonna be if they say you this or that?

231
00:09:33,600 --> 00:09:34,800
Like who are you gonna be?

232
00:09:34,800 --> 00:09:39,800
If your character is going to shine regardless,

233
00:09:39,800 --> 00:09:44,800
forget what they're saying about what you are

234
00:09:45,480 --> 00:09:50,200
because we're all jacked up in some manner.

235
00:09:50,200 --> 00:09:53,520
Ain't nobody, like we talked about just the last episode,

236
00:09:53,520 --> 00:09:56,800
nobody's perfect to speak on nobody else situation.

237
00:09:56,800 --> 00:10:00,320
To me, because if it's really a thing of you're so perfect,

238
00:10:00,320 --> 00:10:03,520
if you were perfect, what do we talk,

239
00:10:03,520 --> 00:10:04,840
why would you even?

240
00:10:07,160 --> 00:10:09,160
It shouldn't come across as cocky,

241
00:10:09,160 --> 00:10:13,720
even if you were perfect because somebody that's growing,

242
00:10:13,720 --> 00:10:15,560
taking on growth and development things

243
00:10:15,560 --> 00:10:18,000
and trying to better theyself,

244
00:10:18,000 --> 00:10:20,600
nobody needs somebody to sit over them and be like,

245
00:10:20,600 --> 00:10:21,560
oh, I'm better than you.

246
00:10:21,560 --> 00:10:22,720
That's basically what you're saying.

247
00:10:22,720 --> 00:10:25,680
Oh, I'm better than you because I'm already here.

248
00:10:25,680 --> 00:10:27,040
Again, just because you already there

249
00:10:27,040 --> 00:10:29,440
don't mean it can't be taken from you.

250
00:10:29,440 --> 00:10:32,200
I think it's a lot due to intimidation.

251
00:10:32,200 --> 00:10:36,040
When you see, you know, sometimes the person

252
00:10:36,040 --> 00:10:39,280
that don't have nothing at the bottom,

253
00:10:39,280 --> 00:10:40,600
they can see something in it.

254
00:10:40,600 --> 00:10:43,120
The person on the top can see something in that person.

255
00:10:43,120 --> 00:10:43,960
You know what I'm saying?

256
00:10:43,960 --> 00:10:45,880
Like, oh, he gonna be something.

257
00:10:45,880 --> 00:10:48,640
So that's why they try to shut you down

258
00:10:48,640 --> 00:10:50,880
and they'll try to put their foot on your neck.

259
00:10:50,880 --> 00:10:51,720
You know what I'm saying?

260
00:10:51,720 --> 00:10:52,540
And they definitely will.

261
00:10:52,540 --> 00:10:56,160
Because they know what you capable of doing.

262
00:10:56,160 --> 00:11:01,160
But yeah, and that's the key thing of this whole situation

263
00:11:02,600 --> 00:11:04,920
is like when we talking about the N word,

264
00:11:04,920 --> 00:11:08,800
it's not really about the word that should bother people.

265
00:11:08,800 --> 00:11:13,560
What really people should focus on is the identity,

266
00:11:13,560 --> 00:11:16,440
your identity, like who you are.

267
00:11:16,440 --> 00:11:18,080
You gotta know who you are.

268
00:11:18,080 --> 00:11:18,920
You know what I'm saying?

269
00:11:18,920 --> 00:11:19,760
A word is a word.

270
00:11:19,760 --> 00:11:20,600
You have to.

271
00:11:20,600 --> 00:11:21,480
Word is a word.

272
00:11:21,480 --> 00:11:22,780
You can call me whatever you want.

273
00:11:22,780 --> 00:11:26,480
But if I know I'm not dead, like I am.

274
00:11:26,480 --> 00:11:28,600
Like we talking about in church,

275
00:11:28,600 --> 00:11:32,040
like even if you're broke, you gotta talk it into existence.

276
00:11:32,040 --> 00:11:33,320
I am rich.

277
00:11:33,320 --> 00:11:34,960
I am gonna be successful.

278
00:11:34,960 --> 00:11:36,640
I am this, I am that.

279
00:11:36,640 --> 00:11:37,560
You know what I'm saying?

280
00:11:37,560 --> 00:11:39,500
Even when you're not dead,

281
00:11:39,500 --> 00:11:42,080
because the tongue is powerful.

282
00:11:42,080 --> 00:11:43,120
You know what I'm saying?

283
00:11:43,120 --> 00:11:43,960
Very.

284
00:11:43,960 --> 00:11:46,560
So if you believe it, you already achieved it.

285
00:11:47,600 --> 00:11:52,280
People get, you know, like how we talked about that

286
00:11:52,280 --> 00:11:54,720
on the homosode the other day.

287
00:11:54,720 --> 00:11:55,560
Yeah.

288
00:11:56,920 --> 00:12:00,300
We so caught up in the world and what people think, bruh.

289
00:12:00,300 --> 00:12:05,300
It could be something so easily somebody can say

290
00:12:06,000 --> 00:12:07,480
to throw us off.

291
00:12:07,480 --> 00:12:08,320
Yeah.

292
00:12:08,320 --> 00:12:10,440
To put us in a position.

293
00:12:10,440 --> 00:12:13,680
You know, my thing is people can be a help,

294
00:12:13,680 --> 00:12:16,240
but then they also can be a hindrance to you.

295
00:12:16,240 --> 00:12:17,080
Absolutely.

296
00:12:17,080 --> 00:12:19,480
And if you listen too much,

297
00:12:19,480 --> 00:12:22,120
especially if they're not doing what you're doing,

298
00:12:22,120 --> 00:12:22,960
that's what I mean.

299
00:12:22,960 --> 00:12:25,440
If they're not doing what you're doing,

300
00:12:25,440 --> 00:12:27,760
it could get taken, you know,

301
00:12:27,760 --> 00:12:29,320
you could take info from somebody

302
00:12:29,320 --> 00:12:32,240
and long as it's something motivational

303
00:12:32,240 --> 00:12:34,200
so you can move into what your art is,

304
00:12:34,200 --> 00:12:36,200
if you can translate it, yeah.

305
00:12:36,200 --> 00:12:39,760
But always find you somebody, get with somebody

306
00:12:39,760 --> 00:12:43,840
that's gonna be motivated either more so than you,

307
00:12:43,840 --> 00:12:47,800
more than you doing, or right where you're at.

308
00:12:47,800 --> 00:12:50,120
If nothing else, but more so,

309
00:12:50,120 --> 00:12:52,520
you want somebody that's already into it

310
00:12:52,520 --> 00:12:55,320
or at least just as driven as you are

311
00:12:55,320 --> 00:12:56,860
to be able to get it done.

312
00:12:56,860 --> 00:12:59,520
But I ain't saying as if I'm like,

313
00:12:59,520 --> 00:13:01,360
you have to work one on one with them,

314
00:13:01,360 --> 00:13:02,920
but in the sense of you just,

315
00:13:02,920 --> 00:13:06,160
you wanna find somebody that can push you,

316
00:13:06,160 --> 00:13:07,720
motivate you, you know.

317
00:13:07,720 --> 00:13:09,400
If you could get the person to come in

318
00:13:09,400 --> 00:13:11,440
and show you the ropes,

319
00:13:11,440 --> 00:13:13,440
that's more than enough beautiful.

320
00:13:13,440 --> 00:13:16,560
But if you can't, keep yourself driven

321
00:13:16,560 --> 00:13:19,560
to go around people and be around those type people

322
00:13:19,560 --> 00:13:21,460
that's doing exactly what you're doing,

323
00:13:21,460 --> 00:13:22,940
it could get you a very long way.

324
00:13:22,940 --> 00:13:24,560
I'm just saying, I mean,

325
00:13:24,560 --> 00:13:26,200
especially if they're willing to give it.

326
00:13:26,200 --> 00:13:27,040
You know what I'm saying?

327
00:13:27,040 --> 00:13:28,320
And you willing to learn.

328
00:13:28,320 --> 00:13:29,160
Yeah, and you willing to learn.

329
00:13:29,160 --> 00:13:30,840
It's just an open mind.

330
00:13:30,840 --> 00:13:31,840
As long as you got an open mind.

331
00:13:31,840 --> 00:13:34,080
That's a bond, that's a bond.

332
00:13:34,080 --> 00:13:35,600
That's the simple part.

333
00:13:35,600 --> 00:13:36,440
I just talked about that.

334
00:13:36,440 --> 00:13:38,200
The simple thing can lead to big things.

335
00:13:38,200 --> 00:13:40,120
Very much big things.

336
00:13:40,120 --> 00:13:41,480
Again, simple thinking.

337
00:13:41,480 --> 00:13:45,480
Simple, as I always say, if two engines are working,

338
00:13:47,400 --> 00:13:49,880
what is one engine going to do?

339
00:13:49,880 --> 00:13:52,280
If two engines are running, that's why I tell you,

340
00:13:52,280 --> 00:13:55,280
you get to the point where you can start shooting content

341
00:13:55,280 --> 00:13:56,120
with your phone.

342
00:13:57,040 --> 00:13:59,680
We can use that, we can use what I do,

343
00:13:59,680 --> 00:14:01,080
we can use all the other stuff that we do.

344
00:14:01,080 --> 00:14:01,920
We can use what we do together.

345
00:14:01,920 --> 00:14:03,880
It can be a lot of content done

346
00:14:03,880 --> 00:14:06,660
because the case of there's a lot going on.

347
00:14:06,660 --> 00:14:09,720
So for me, showing you and telling you

348
00:14:09,720 --> 00:14:12,320
so you don't feel as if I'm like,

349
00:14:12,320 --> 00:14:15,260
okay, is work being done without me?

350
00:14:15,260 --> 00:14:17,280
Nah, it's not work being done without you.

351
00:14:17,280 --> 00:14:20,080
It's just the case of if I give you something

352
00:14:20,080 --> 00:14:23,140
that you can do, that's why I tell you,

353
00:14:23,140 --> 00:14:25,520
take advantage of those, like a test, bro.

354
00:14:25,520 --> 00:14:30,520
Take advantage of what you have.

355
00:14:30,960 --> 00:14:32,600
We can use that stuff.

356
00:14:32,600 --> 00:14:35,080
I can enhance anything audio-wise,

357
00:14:35,080 --> 00:14:37,120
even if it's coming from a phone.

358
00:14:37,120 --> 00:14:39,400
I can enhance audio from a phone as well.

359
00:14:39,400 --> 00:14:41,680
So it don't have to be like you had a microphone hooked in,

360
00:14:41,680 --> 00:14:44,080
these microphones on these phones, on these iPhones,

361
00:14:44,080 --> 00:14:45,800
pick up excellent quality.

362
00:14:45,800 --> 00:14:49,380
And that's why I like people who use these as a tool

363
00:14:49,380 --> 00:14:51,400
because it's audio.

364
00:14:51,400 --> 00:14:53,720
So even if you don't have a computer,

365
00:14:53,720 --> 00:14:56,960
if you got two iPhones, use one iPhone,

366
00:14:56,960 --> 00:14:59,200
use the best one that you have,

367
00:14:59,200 --> 00:15:01,200
the more up-to-date one for the audio,

368
00:15:01,200 --> 00:15:04,720
use the one that's out of date, use that for video.

369
00:15:04,720 --> 00:15:07,680
See, you would have a microphone.

370
00:15:07,680 --> 00:15:11,480
So somebody like me, if I'm recording a podcast right now,

371
00:15:11,480 --> 00:15:14,820
I had this phone sitting over there on my tripod.

372
00:15:14,820 --> 00:15:17,540
I had this phone sitting right here in my hand,

373
00:15:17,540 --> 00:15:19,480
somewhere in my hand, like right here,

374
00:15:19,480 --> 00:15:22,560
and I talked the whole entire time and create a whole video

375
00:15:22,560 --> 00:15:26,160
and go upload this, go do my little audio fixing

376
00:15:26,160 --> 00:15:30,420
that I pick up from here, got my video, sync them together,

377
00:15:30,420 --> 00:15:31,260
bam!

378
00:15:31,260 --> 00:15:33,880
Bro, you just made that sound so simple, bro.

379
00:15:33,880 --> 00:15:34,960
You gotta take it, bro.

380
00:15:34,960 --> 00:15:35,780
You gotta take it.

381
00:15:35,780 --> 00:15:36,720
You just gave it away.

382
00:15:36,720 --> 00:15:37,560
Take advantage.

383
00:15:37,560 --> 00:15:39,360
Two phones, two iPhones.

384
00:15:39,360 --> 00:15:42,560
Two iPhones, in this case, two iPhones.

385
00:15:42,560 --> 00:15:46,000
Use the one that's more updated for the audio,

386
00:15:46,000 --> 00:15:49,940
use the one that's less updated for the video.

387
00:15:49,940 --> 00:15:52,520
So again, this camera, we already know.

388
00:15:52,520 --> 00:15:53,440
See, I'm over here listening, man.

389
00:15:53,440 --> 00:15:55,840
Yeah, this camera, this is an iPhone 8,

390
00:15:55,840 --> 00:15:59,160
if nobody, if you can see that, this is an iPhone 8.

391
00:15:59,160 --> 00:16:04,160
I used this video off of here for about 20-something episodes

392
00:16:05,480 --> 00:16:08,340
of the podcast that we shoot.

393
00:16:08,340 --> 00:16:12,940
God blessed me to have microphones already,

394
00:16:12,940 --> 00:16:17,940
so I didn't need the case to use this,

395
00:16:18,260 --> 00:16:22,340
but if I had to, now that I know what this can do,

396
00:16:22,340 --> 00:16:23,180
you use it.

397
00:16:23,180 --> 00:16:26,780
I can use it, even if I'm out and I need to shoot a podcast

398
00:16:26,780 --> 00:16:29,300
really fast, I know I got these two phones and me,

399
00:16:29,300 --> 00:16:31,460
hey, I'm winning, I'm good.

400
00:16:31,460 --> 00:16:32,980
I'm happy with that.

401
00:16:32,980 --> 00:16:36,340
So for the case of it being, I have to learn

402
00:16:36,340 --> 00:16:40,460
how to take advantage every moment I have

403
00:16:40,460 --> 00:16:44,060
in all those down moments and all the free time I have,

404
00:16:44,060 --> 00:16:46,580
shoot something because the fact of,

405
00:16:46,580 --> 00:16:49,020
I need to make myself better in front of cameras.

406
00:16:49,020 --> 00:16:51,560
I need to make myself better in front of a microphone.

407
00:16:51,560 --> 00:16:53,700
People don't do it enough, they ain't gonna never learn

408
00:16:53,700 --> 00:16:56,380
how to get there, but so let's move forward.

409
00:16:56,380 --> 00:16:57,700
Cause we got, that was a good conversation.

410
00:16:57,700 --> 00:16:59,500
I like to just free talk in the beginning.

411
00:16:59,500 --> 00:17:00,340
That's the best stuff.

412
00:17:00,340 --> 00:17:03,580
Now, for those that are watching, I got a question.

413
00:17:03,580 --> 00:17:10,580
And this is, I take the time to research a lot of stuff.

414
00:17:10,860 --> 00:17:15,860
And I like to find ways to keep my mentality open

415
00:17:17,980 --> 00:17:22,980
towards what people look for and ask for.

416
00:17:23,740 --> 00:17:27,720
And one of the biggest ones that came up is marketing.

417
00:17:29,500 --> 00:17:33,300
And it's crazy, marketing would be one of the ones

418
00:17:33,300 --> 00:17:38,300
that would come up knowing, I guess some are looking

419
00:17:40,460 --> 00:17:45,460
at the way not just music podcasts is marketed.

420
00:17:49,660 --> 00:17:53,380
So let me, I'm trying to find the best way to explain this

421
00:17:53,380 --> 00:17:55,500
cause I really need to talk about this marketing thing

422
00:17:55,500 --> 00:17:56,340
because a lot-

423
00:17:56,340 --> 00:17:57,580
I feel this getting deep, man.

424
00:17:57,580 --> 00:18:01,180
A lot of people have to realize

425
00:18:01,180 --> 00:18:04,420
how a market actually works.

426
00:18:07,220 --> 00:18:12,220
Marketing can be a very tedious thing

427
00:18:13,460 --> 00:18:16,140
only in the manner of, as I always say,

428
00:18:16,140 --> 00:18:21,140
if you don't know what you're talking about.

429
00:18:21,740 --> 00:18:25,460
So let's just take the example, we do podcasts.

430
00:18:25,460 --> 00:18:27,740
One part of this is podcasting.

431
00:18:27,740 --> 00:18:29,540
Other parts of it is music.

432
00:18:29,540 --> 00:18:32,460
Podcasting and music kinda go together

433
00:18:32,460 --> 00:18:33,620
but they don't go together

434
00:18:33,620 --> 00:18:35,900
because it's two different avenues.

435
00:18:35,900 --> 00:18:39,700
One thing when it comes to podcasting

436
00:18:39,700 --> 00:18:42,340
as far as like marketing wise,

437
00:18:42,340 --> 00:18:46,140
you have to realize what is meeting the people

438
00:18:47,380 --> 00:18:49,820
and what is meeting their needs.

439
00:18:49,820 --> 00:18:54,560
So if it's something that you do very good at,

440
00:18:56,420 --> 00:18:57,940
let's just say we talked about this too

441
00:18:57,940 --> 00:18:59,940
in the last podcast.

442
00:18:59,940 --> 00:19:02,420
If you're in a certain field,

443
00:19:02,420 --> 00:19:05,940
just say if you just talk about sports all the time, right?

444
00:19:05,940 --> 00:19:09,020
So the biggest thing is what your market is going to be

445
00:19:09,020 --> 00:19:14,020
is going to require of you is that, sports.

446
00:19:14,200 --> 00:19:15,300
That's your market.

447
00:19:15,300 --> 00:19:16,380
And that's hard, man.

448
00:19:16,380 --> 00:19:17,220
Yeah.

449
00:19:17,220 --> 00:19:18,040
That's gonna run out,

450
00:19:18,040 --> 00:19:19,460
that business is gonna run out quicker.

451
00:19:19,460 --> 00:19:20,340
See, you think about it,

452
00:19:20,340 --> 00:19:23,940
see the thing is, is it's a saturation there.

453
00:19:23,940 --> 00:19:25,900
The more saturated the area is,

454
00:19:25,900 --> 00:19:27,740
the more creative you have to be.

455
00:19:27,740 --> 00:19:29,300
If you ain't a creative person,

456
00:19:30,380 --> 00:19:32,260
marketing ain't your thing.

457
00:19:32,260 --> 00:19:33,900
And I'm being honest.

458
00:19:33,900 --> 00:19:35,460
Let me tell you this though.

459
00:19:36,380 --> 00:19:39,500
Somebody asked about our podcast recently.

460
00:19:39,500 --> 00:19:41,820
You know the first thing they asked me about it.

461
00:19:41,820 --> 00:19:43,380
Do y'all talk, what y'all talk about?

462
00:19:43,380 --> 00:19:44,860
Do y'all talk about more than music?

463
00:19:44,860 --> 00:19:45,820
Yeah.

464
00:19:45,820 --> 00:19:47,660
People, you know what I'm saying?

465
00:19:47,660 --> 00:19:50,540
So if I would have said, nah, we just talk about music.

466
00:19:50,540 --> 00:19:51,380
Yeah, you put yourself in a box.

467
00:19:51,380 --> 00:19:53,580
If I had the draws, turn somebody away.

468
00:19:53,580 --> 00:19:55,660
Somebody that you could have grabbed right there.

469
00:19:55,660 --> 00:19:56,500
Easy.

470
00:19:56,500 --> 00:19:58,100
It's just music.

471
00:19:58,100 --> 00:20:00,420
We say we put music involved,

472
00:20:00,420 --> 00:20:01,980
but we're not just talking about music.

473
00:20:01,980 --> 00:20:03,580
We talking about everything.

474
00:20:03,580 --> 00:20:05,580
So it draws more attention.

475
00:20:05,580 --> 00:20:07,940
So if you put yourself in a box,

476
00:20:07,940 --> 00:20:09,180
see how people will do you.

477
00:20:09,180 --> 00:20:10,020
And I ain't gonna say,

478
00:20:10,020 --> 00:20:13,180
I'm not saying everybody is going to run

479
00:20:13,180 --> 00:20:15,260
from what you're talking about,

480
00:20:15,260 --> 00:20:19,260
but the case of you wanna put yourself in a position

481
00:20:19,260 --> 00:20:21,760
that's just not about,

482
00:20:23,260 --> 00:20:26,180
let me do the strategic one first.

483
00:20:26,180 --> 00:20:28,720
If you're in a box, I'm not saying you're in a box,

484
00:20:28,720 --> 00:20:29,980
but if you put yourself in a position

485
00:20:29,980 --> 00:20:32,860
where you're just a specific topic,

486
00:20:32,860 --> 00:20:35,940
remember, you're going to have to be super creative.

487
00:20:35,940 --> 00:20:38,740
Super creative.

488
00:20:38,740 --> 00:20:40,300
You're going to have to be super creative,

489
00:20:40,300 --> 00:20:42,020
and you're going to have to be super consistent.

490
00:20:42,020 --> 00:20:43,020
The reason being,

491
00:20:43,020 --> 00:20:43,980
And that's hard, bro.

492
00:20:43,980 --> 00:20:47,220
You have to compete with people like ESPN.

493
00:20:47,220 --> 00:20:48,060
Cause ESPN,

494
00:20:48,060 --> 00:20:48,900
Who's already established.

495
00:20:48,900 --> 00:20:53,900
Yeah, they're bringing you content a lot of hours of a day.

496
00:20:53,900 --> 00:20:56,940
And with them bringing you that much.

497
00:20:56,940 --> 00:20:58,460
The Stephen A. Smiths.

498
00:20:58,460 --> 00:20:59,300
Yeah.

499
00:20:59,300 --> 00:21:00,140
You know what I'm saying?

500
00:21:00,140 --> 00:21:00,980
Don't need ESPN.

501
00:21:00,980 --> 00:21:01,820
He can do this.

502
00:21:01,820 --> 00:21:02,660
They started their own.

503
00:21:02,660 --> 00:21:04,860
You got people that really talk sports, man.

504
00:21:04,860 --> 00:21:07,140
And he started his own thing too.

505
00:21:07,140 --> 00:21:09,940
And you know, if people think that way,

506
00:21:09,940 --> 00:21:11,860
if you're gonna be in sports,

507
00:21:11,860 --> 00:21:12,700
remember that.

508
00:21:12,700 --> 00:21:14,020
And you gotta know your stuff too.

509
00:21:14,020 --> 00:21:16,020
You can't just be no have,

510
00:21:16,020 --> 00:21:16,840
you know what I'm saying?

511
00:21:16,840 --> 00:21:17,780
I know this and that.

512
00:21:17,780 --> 00:21:20,540
You gotta know the history, the stats, all that.

513
00:21:20,540 --> 00:21:25,540
And that's, your market is going to require that.

514
00:21:25,820 --> 00:21:30,820
If you can't beat or match the quality that they're giving,

515
00:21:31,220 --> 00:21:32,300
you're never,

516
00:21:32,300 --> 00:21:34,860
it's never going to be a thing of your market

517
00:21:34,860 --> 00:21:36,380
is going to ever accept you.

518
00:21:37,780 --> 00:21:38,820
Or like we said earlier,

519
00:21:38,820 --> 00:21:39,660
you might wanna learn.

520
00:21:39,660 --> 00:21:41,540
You might wanna get with somebody to know the game

521
00:21:41,540 --> 00:21:42,580
and learn from,

522
00:21:42,580 --> 00:21:43,780
get with Stephen A and learn.

523
00:21:43,780 --> 00:21:45,100
And that's the groundwork to me.

524
00:21:45,100 --> 00:21:45,940
Like the ground,

525
00:21:45,940 --> 00:21:48,940
if you can get the groundwork in your base

526
00:21:48,940 --> 00:21:50,880
of what you're doing built,

527
00:21:51,980 --> 00:21:54,940
the respect of what you're doing,

528
00:21:54,940 --> 00:21:56,980
people will see it a whole lot quicker.

529
00:21:56,980 --> 00:21:58,220
But it's not the case of saying

530
00:21:58,220 --> 00:22:00,100
they'll see it a whole lot quicker

531
00:22:00,100 --> 00:22:04,020
because you're grounded differently than what they're doing.

532
00:22:04,020 --> 00:22:06,780
If your base isn't together,

533
00:22:08,180 --> 00:22:09,140
when you start to build,

534
00:22:09,140 --> 00:22:10,780
meaning your ideas,

535
00:22:10,780 --> 00:22:12,840
and if you just gonna try to fit yourself

536
00:22:12,840 --> 00:22:14,140
into what everybody else is doing,

537
00:22:14,140 --> 00:22:15,100
that's gonna hurt you.

538
00:22:15,100 --> 00:22:16,180
But now let's, like I say,

539
00:22:16,180 --> 00:22:19,220
I'm gonna get to the point where being different.

540
00:22:19,220 --> 00:22:20,360
Being different,

541
00:22:20,360 --> 00:22:21,740
if you presented a different way,

542
00:22:21,740 --> 00:22:23,580
just to give you an example.

543
00:22:23,580 --> 00:22:27,300
If a lady comes on in a bikini

544
00:22:27,300 --> 00:22:29,740
and she presents a sport situation,

545
00:22:29,740 --> 00:22:32,660
she's gonna automatically get attention.

546
00:22:32,660 --> 00:22:33,940
Yeah, cause it's different.

547
00:22:33,940 --> 00:22:35,220
Straight up.

548
00:22:35,220 --> 00:22:38,380
If a guy gets on there in a bikini,

549
00:22:38,380 --> 00:22:40,540
just being honest,

550
00:22:40,540 --> 00:22:43,540
and does a sport, presents sports,

551
00:22:43,540 --> 00:22:45,540
he's going to get attention.

552
00:22:45,540 --> 00:22:48,780
I'm sorry, but I just gave away one method.

553
00:22:48,780 --> 00:22:51,140
Somebody will probably literally use that, bro.

554
00:22:51,140 --> 00:22:51,980
But say it on the phone.

555
00:22:51,980 --> 00:22:52,820
Hey, don't do it, bro.

556
00:22:52,820 --> 00:22:53,780
Whoever it is.

557
00:22:53,780 --> 00:22:55,100
They'll probably do it because-

558
00:22:55,100 --> 00:22:57,020
They gonna put a bikini on.

559
00:22:57,020 --> 00:22:58,820
Like the baby put a diaper on.

560
00:22:58,820 --> 00:22:59,660
You know what I'm saying?

561
00:22:59,660 --> 00:23:00,620
Put a diaper on.

562
00:23:00,620 --> 00:23:02,060
He put a diaper on.

563
00:23:02,060 --> 00:23:03,060
Yeah.

564
00:23:03,060 --> 00:23:04,260
Who is this in his diaper?

565
00:23:04,260 --> 00:23:05,100
Who is this?

566
00:23:05,100 --> 00:23:05,940
Yeah.

567
00:23:05,940 --> 00:23:06,760
What's going on?

568
00:23:06,760 --> 00:23:08,140
All these people got there like,

569
00:23:08,140 --> 00:23:10,420
and then the route flow.

570
00:23:10,420 --> 00:23:11,260
Yeah.

571
00:23:11,260 --> 00:23:12,140
And he get you with the flow.

572
00:23:12,140 --> 00:23:12,980
Yeah.

573
00:23:12,980 --> 00:23:13,800
Oh, this different.

574
00:23:13,800 --> 00:23:14,640
Yeah.

575
00:23:14,640 --> 00:23:15,480
This different.

576
00:23:15,480 --> 00:23:16,320
This is a strategy.

577
00:23:16,320 --> 00:23:17,160
He market it.

578
00:23:17,160 --> 00:23:17,980
Market it.

579
00:23:17,980 --> 00:23:18,820
Market it.

580
00:23:18,820 --> 00:23:19,660
Thank you.

581
00:23:19,660 --> 00:23:21,820
So if you're gonna do something,

582
00:23:21,820 --> 00:23:23,260
you gonna have, I'm sorry,

583
00:23:23,260 --> 00:23:24,100
outrageous is the key.

584
00:23:24,100 --> 00:23:25,460
He's a great example, bro.

585
00:23:25,460 --> 00:23:26,700
Outrageous is the key.

586
00:23:26,700 --> 00:23:28,820
And one thing I always say it though,

587
00:23:30,060 --> 00:23:31,860
and it's not the case of you can't catch on

588
00:23:31,860 --> 00:23:35,220
in a saturated area.

589
00:23:35,220 --> 00:23:39,120
You can, it's just you got to have a super method.

590
00:23:39,120 --> 00:23:42,860
You know, podcasting is hard to get into.

591
00:23:42,860 --> 00:23:46,060
But one of the hardest things to do more so

592
00:23:46,060 --> 00:23:48,420
is be consistent to what you're sharing.

593
00:23:48,420 --> 00:23:52,560
You know, you have to share it as if it's a brand.

594
00:23:52,560 --> 00:23:54,740
Nobody is going to know about your podcast

595
00:23:54,740 --> 00:23:57,620
if you don't put it in front of the right people.

596
00:23:57,620 --> 00:23:58,460
Consistently, too.

597
00:23:58,460 --> 00:24:01,900
Consistently, you know, so people,

598
00:24:01,900 --> 00:24:03,540
if people don't hear your word,

599
00:24:03,540 --> 00:24:04,860
if you're not giving them something

600
00:24:04,860 --> 00:24:06,780
to go on every single day,

601
00:24:06,780 --> 00:24:08,180
cause people need something every single day,

602
00:24:08,180 --> 00:24:11,060
especially when you're a talker,

603
00:24:11,060 --> 00:24:11,900
or you just.

604
00:24:11,900 --> 00:24:13,340
An inspirational speaker,

605
00:24:13,340 --> 00:24:14,540
however you want to call it.

606
00:24:14,540 --> 00:24:16,500
They're looking, yeah, they're looking for something.

607
00:24:16,500 --> 00:24:17,780
Motivational speaker.

608
00:24:17,780 --> 00:24:19,940
Daily, cause I'm looking for something daily.

609
00:24:19,940 --> 00:24:22,020
I'm looking, I'm jumping on there daily,

610
00:24:22,020 --> 00:24:26,380
like okay, find something, somebody, something,

611
00:24:26,380 --> 00:24:27,220
something that's been saved.

612
00:24:27,220 --> 00:24:28,620
And it's a lot of negative stuff out there too.

613
00:24:28,620 --> 00:24:29,460
Yeah.

614
00:24:29,460 --> 00:24:31,260
So, hey, whatever you're,

615
00:24:31,260 --> 00:24:34,100
and whatever you market, believe in it and push that.

616
00:24:34,100 --> 00:24:34,940
Yeah.

617
00:24:34,940 --> 00:24:35,780
Don't try to follow the trend.

618
00:24:35,780 --> 00:24:37,760
Like you said on your flashback,

619
00:24:37,760 --> 00:24:39,660
be you, be original.

620
00:24:39,660 --> 00:24:40,500
Yeah.

621
00:24:40,500 --> 00:24:42,020
I be paying attention to you too.

622
00:24:42,020 --> 00:24:42,860
Be original.

623
00:24:42,860 --> 00:24:43,900
Be original, be you.

624
00:24:43,900 --> 00:24:44,740
Think about it.

625
00:24:44,740 --> 00:24:49,300
If you try to present somebody other than Quincy,

626
00:24:49,300 --> 00:24:50,860
it's gonna be hard for you to do.

627
00:24:50,860 --> 00:24:51,740
Yeah.

628
00:24:51,740 --> 00:24:54,100
That's why people fall off,

629
00:24:54,100 --> 00:24:55,940
especially with like music.

630
00:24:55,940 --> 00:24:56,780
Yeah.

631
00:24:56,780 --> 00:25:00,640
There's so many copycats trying to be.

632
00:25:01,900 --> 00:25:03,340
Why would you try to sound,

633
00:25:03,340 --> 00:25:06,880
and it's nothing wrong with a saturated market,

634
00:25:06,880 --> 00:25:09,620
but the past 15 years has made the market

635
00:25:09,620 --> 00:25:10,860
super saturated.

636
00:25:10,860 --> 00:25:13,180
Soon as that era of cash money,

637
00:25:13,180 --> 00:25:16,300
well, young money ended.

638
00:25:16,300 --> 00:25:17,140
Yeah.

639
00:25:17,140 --> 00:25:19,940
Notice, saturation began.

640
00:25:19,940 --> 00:25:23,480
It wasn't no more creative.

641
00:25:23,480 --> 00:25:25,540
People who could sing, people who could rap.

642
00:25:25,540 --> 00:25:26,740
You had the no limits.

643
00:25:26,740 --> 00:25:29,300
You got to throw him at Master P with the actors.

644
00:25:29,300 --> 00:25:31,340
All of that stuff is.

645
00:25:31,340 --> 00:25:32,300
All of the stuff that.

646
00:25:32,300 --> 00:25:33,300
They had their own style.

647
00:25:33,300 --> 00:25:36,620
What music used to be is no longer.

648
00:25:36,620 --> 00:25:37,460
Yeah.

649
00:25:37,460 --> 00:25:38,380
Like once, like I said,

650
00:25:38,380 --> 00:25:43,380
once that era of the 90s, late 90s,

651
00:25:43,420 --> 00:25:47,580
early 2000s, maybe mid, going in the front,

652
00:25:47,580 --> 00:25:52,100
or maybe 2005, 2006, 2007, 2008,

653
00:25:52,100 --> 00:25:54,540
maybe so 2008, 2009,

654
00:25:54,540 --> 00:25:56,740
that's when the saturated market began.

655
00:25:56,740 --> 00:25:58,900
By the time I moved in here,

656
00:25:58,900 --> 00:26:03,900
it was completely saturated with the trap tunes.

657
00:26:04,580 --> 00:26:06,260
Even broke the Soulja Boy.

658
00:26:06,260 --> 00:26:07,100
Soulja Boy.

659
00:26:07,100 --> 00:26:07,940
Yeah, trap tunes.

660
00:26:07,940 --> 00:26:12,220
Soulja Boy, Bow Wow's the, you know what I'm saying?

661
00:26:12,220 --> 00:26:16,020
Like that era right there, it was still popping.

662
00:26:16,020 --> 00:26:16,860
And they.

663
00:26:16,860 --> 00:26:18,580
Everybody marketed themselves well.

664
00:26:18,580 --> 00:26:19,420
And think about it.

665
00:26:19,420 --> 00:26:20,240
It was a hard time.

666
00:26:20,240 --> 00:26:21,300
Soulja Boy was a dance.

667
00:26:21,300 --> 00:26:24,260
Soulja Boy was the first one to actually say

668
00:26:24,260 --> 00:26:27,380
he broke a market with something

669
00:26:27,380 --> 00:26:29,820
that nobody probably ever imagined.

670
00:26:29,820 --> 00:26:32,180
Just because the case of.

671
00:26:32,180 --> 00:26:33,700
I don't think he get enough credit either

672
00:26:33,700 --> 00:26:34,540
that he deserves.

673
00:26:34,540 --> 00:26:37,060
He took over YouTube so fast.

674
00:26:37,060 --> 00:26:39,100
I don't even know what made him,

675
00:26:39,100 --> 00:26:40,980
I don't know.

676
00:26:40,980 --> 00:26:41,820
Cell phones.

677
00:26:41,820 --> 00:26:44,580
He should've thought about buying it out, bruh.

678
00:26:44,580 --> 00:26:46,420
Again, it was a market.

679
00:26:46,420 --> 00:26:47,420
He probably didn't see the vision.

680
00:26:47,420 --> 00:26:49,220
And you know, I think.

681
00:26:49,220 --> 00:26:50,060
Go ahead.

682
00:26:50,060 --> 00:26:50,880
Go ahead, let me hear what you about to say.

683
00:26:50,880 --> 00:26:51,820
He probably didn't see the vision.

684
00:26:51,820 --> 00:26:54,340
He didn't visualize it being that big.

685
00:26:54,340 --> 00:26:55,180
Yeah.

686
00:26:55,180 --> 00:26:57,300
But like he could've bought it out.

687
00:26:57,300 --> 00:26:58,140
Yeah.

688
00:26:58,140 --> 00:26:58,960
You know what I'm saying?

689
00:26:58,960 --> 00:26:59,800
Considerably.

690
00:26:59,800 --> 00:27:00,640
Because.

691
00:27:00,640 --> 00:27:01,480
He had an idea.

692
00:27:01,480 --> 00:27:02,860
He turned YouTube around.

693
00:27:02,860 --> 00:27:03,920
Yeah.

694
00:27:03,920 --> 00:27:04,980
More so.

695
00:27:04,980 --> 00:27:06,020
MySpace too.

696
00:27:06,020 --> 00:27:06,860
He was on.

697
00:27:06,860 --> 00:27:11,860
He was using the platforms to give people his music.

698
00:27:12,980 --> 00:27:17,380
And at the same time, he was selling you this dance.

699
00:27:17,380 --> 00:27:18,820
So he had two things.

700
00:27:18,820 --> 00:27:19,660
He's like.

701
00:27:19,660 --> 00:27:20,780
He had the shoes, the clothes.

702
00:27:20,780 --> 00:27:21,620
Yeah.

703
00:27:21,620 --> 00:27:22,440
You know what I'm saying?

704
00:27:22,440 --> 00:27:23,280
Advertising.

705
00:27:23,280 --> 00:27:24,380
Started doing the weird stuff with the shades.

706
00:27:24,380 --> 00:27:25,220
Yeah.

707
00:27:25,220 --> 00:27:26,060
And all of this stuff.

708
00:27:26,060 --> 00:27:27,140
You knew who Soulja Boy was.

709
00:27:27,140 --> 00:27:27,980
That Soulja Boy.

710
00:27:27,980 --> 00:27:28,820
Yeah.

711
00:27:28,820 --> 00:27:30,840
And again, in marketing,

712
00:27:30,840 --> 00:27:35,840
if you can't give people something to look,

713
00:27:35,840 --> 00:27:38,520
or your singing, or something to that nature

714
00:27:38,520 --> 00:27:40,760
that's so great it can't be denied.

715
00:27:40,760 --> 00:27:43,040
That's the part why I always tell people,

716
00:27:43,040 --> 00:27:44,800
how good are you?

717
00:27:44,800 --> 00:27:46,120
How hungry are you?

718
00:27:46,120 --> 00:27:47,240
Because I'm gonna tell you why.

719
00:27:47,240 --> 00:27:49,320
If we gonna do this, just know this.

720
00:27:49,320 --> 00:27:51,440
It's gonna take some hard work.

721
00:27:51,440 --> 00:27:52,800
It's gonna take some time.

722
00:27:52,800 --> 00:27:53,840
It's gonna take some energy.

723
00:27:53,840 --> 00:27:57,320
Because I've had a lot of people come record with me

724
00:27:57,320 --> 00:27:59,600
and I never saw them again.

725
00:27:59,600 --> 00:28:01,200
Bro, I'm gonna tell you this.

726
00:28:01,200 --> 00:28:03,680
When you know you made it,

727
00:28:03,680 --> 00:28:05,720
and I feel like this with celebrities and stuff,

728
00:28:05,720 --> 00:28:09,500
like that, when people dress up like you on Halloween,

729
00:28:09,500 --> 00:28:11,720
like everybody dress up like Michael Jackson,

730
00:28:11,720 --> 00:28:14,400
everybody know Cisco for the blonde hair.

731
00:28:14,400 --> 00:28:17,160
When they dress up like you on Halloween, you made it.

732
00:28:17,160 --> 00:28:19,600
You market yourself well, I feel you made it.

733
00:28:19,600 --> 00:28:22,560
Because people know who this is.

734
00:28:22,560 --> 00:28:23,400
They know you.

735
00:28:23,400 --> 00:28:24,220
Mm-hmm.

736
00:28:24,220 --> 00:28:25,060
And again.

737
00:28:25,060 --> 00:28:25,900
You know what I'm saying?

738
00:28:25,900 --> 00:28:26,720
It's marketing.

739
00:28:26,720 --> 00:28:30,880
People don't see it, and they don't hear,

740
00:28:30,880 --> 00:28:32,040
they don't know about it.

741
00:28:32,040 --> 00:28:35,760
And that's why I always try to tell artists,

742
00:28:35,760 --> 00:28:38,840
when you step on the gas, don't let up off of it.

743
00:28:41,000 --> 00:28:43,560
Music game now, moving so fast.

744
00:28:43,560 --> 00:28:45,240
Somebody come and steal your idea

745
00:28:45,240 --> 00:28:47,200
of what you about to do or think about doing.

746
00:28:47,200 --> 00:28:48,040
Woo, woo.

747
00:28:48,040 --> 00:28:48,880
Quickly.

748
00:28:48,880 --> 00:28:49,700
If you ain't hitting,

749
00:28:49,700 --> 00:28:52,400
and I'm gonna say this one more time, y'all.

750
00:28:52,400 --> 00:28:54,440
Music artists now.

751
00:28:54,440 --> 00:28:55,560
If you are a new artist,

752
00:28:55,560 --> 00:29:00,560
music artists coming into this year, 2023, 2024,

753
00:29:00,560 --> 00:29:05,480
make sure you're doing something that requires you

754
00:29:05,480 --> 00:29:07,300
and your music every single day.

755
00:29:08,560 --> 00:29:09,480
Every single day.

756
00:29:09,480 --> 00:29:11,320
Whether it's TikTok and making a video

757
00:29:11,320 --> 00:29:12,520
off the song you got.

758
00:29:12,520 --> 00:29:13,660
Every day.

759
00:29:13,660 --> 00:29:17,560
Like don't even, don't waste time daily

760
00:29:17,560 --> 00:29:21,040
not putting some energy into what it is

761
00:29:21,040 --> 00:29:22,920
your craft gives you.

762
00:29:22,920 --> 00:29:25,220
If you can record every single day,

763
00:29:25,220 --> 00:29:27,240
record every single day.

764
00:29:27,240 --> 00:29:30,060
Every single day.

765
00:29:30,060 --> 00:29:33,880
It should be something recorded onto a hard drive

766
00:29:33,880 --> 00:29:36,120
with your vocals on it.

767
00:29:36,120 --> 00:29:37,740
Please do that.

768
00:29:37,740 --> 00:29:40,400
The reason being, I think a lot of people

769
00:29:40,400 --> 00:29:44,980
take it for granted, is that I got time.

770
00:29:45,920 --> 00:29:48,280
That's one thing we don't have.

771
00:29:48,280 --> 00:29:50,200
You don't have time anymore.

772
00:29:50,200 --> 00:29:54,600
It's not, we can sit here and wait forever

773
00:29:54,600 --> 00:29:55,820
for music to come out.

774
00:29:55,820 --> 00:29:56,960
But guess what?

775
00:29:56,960 --> 00:29:58,160
If I pull up my phone right now

776
00:29:58,160 --> 00:30:02,280
and I pull up iTunes, Spotify, YouTube,

777
00:30:02,280 --> 00:30:04,680
and just type in new music,

778
00:30:04,680 --> 00:30:06,920
I guarantee you it's more than a thousands

779
00:30:06,920 --> 00:30:08,960
and thousands and thousands of songs

780
00:30:08,960 --> 00:30:11,060
that's done came out today.

781
00:30:11,060 --> 00:30:11,900
Today.

782
00:30:13,220 --> 00:30:14,240
Today.

783
00:30:14,240 --> 00:30:16,160
And nobody pays attention as if they're like,

784
00:30:16,160 --> 00:30:18,140
oh, yo, I should be urgent.

785
00:30:20,000 --> 00:30:22,120
I'm not gonna be urgent.

786
00:30:22,120 --> 00:30:25,020
Be urgent.

787
00:30:25,020 --> 00:30:26,280
Be urgent.

788
00:30:26,280 --> 00:30:29,480
Put your money inside, buy you a system.

789
00:30:29,480 --> 00:30:33,200
If you can't afford a system, don't get into this.

790
00:30:33,200 --> 00:30:36,480
And let me throw one thing, and another thing is,

791
00:30:36,480 --> 00:30:38,960
anytime, whatever you doing,

792
00:30:38,960 --> 00:30:42,160
whether it's music, acting, whatever,

793
00:30:42,160 --> 00:30:44,640
clothing line, whatever you doing,

794
00:30:44,640 --> 00:30:47,920
make sure you put your best foot forward.

795
00:30:47,920 --> 00:30:51,800
If it's that song, make sure it's your best song.

796
00:30:51,800 --> 00:30:52,640
You know what I'm saying?

797
00:30:52,640 --> 00:30:54,520
Like, don't just go in there and make a whole lot

798
00:30:54,520 --> 00:30:57,440
of okay songs, make a hit,

799
00:30:57,440 --> 00:31:00,600
because that's what you need nowadays, man.

800
00:31:00,600 --> 00:31:02,960
Like you say, it's songs dropping every day.

801
00:31:02,960 --> 00:31:03,800
Every day.

802
00:31:03,800 --> 00:31:04,880
Every day.

803
00:31:04,880 --> 00:31:09,600
So you gonna have to do something to make you stand out

804
00:31:09,600 --> 00:31:11,600
out of all these people.

805
00:31:11,600 --> 00:31:13,320
Something gonna have to stand out,

806
00:31:13,320 --> 00:31:16,520
so that's why I say you gotta put your best foot forward.

807
00:31:16,520 --> 00:31:18,400
Sometimes it's the wrong publicity

808
00:31:18,400 --> 00:31:19,640
that'll blow somebody up.

809
00:31:19,640 --> 00:31:20,480
Exactly.

810
00:31:20,480 --> 00:31:22,080
Your baby shot somebody in Walmart.

811
00:31:22,080 --> 00:31:23,720
I hate to keep bringing the baby up.

812
00:31:23,720 --> 00:31:24,960
Shot somebody in Walmart.

813
00:31:24,960 --> 00:31:27,080
Yeah, he was buzzing, but he really blew one thing.

814
00:31:27,080 --> 00:31:28,600
Who this dude that shot, this rapper

815
00:31:28,600 --> 00:31:30,000
that shot somebody in Walmart?

816
00:31:31,240 --> 00:31:33,120
Rockstar came, you know what I'm saying?

817
00:31:33,120 --> 00:31:34,200
Shook.

818
00:31:34,200 --> 00:31:35,040
It was over.

819
00:31:35,040 --> 00:31:40,040
So, sometimes it goes back to marketing.

820
00:31:40,360 --> 00:31:42,440
And so it might be the wrong type of marketing,

821
00:31:42,440 --> 00:31:44,000
but that was marketing for the baby.

822
00:31:44,000 --> 00:31:45,320
You know what I'm saying?

823
00:31:45,320 --> 00:31:47,400
The people, that's how most people know them.

824
00:31:47,400 --> 00:31:48,240
I figured them out.

825
00:31:48,240 --> 00:31:51,360
And it's a sad thing, and I'm glad you said that.

826
00:31:51,360 --> 00:31:52,200
You know what I'm saying?

827
00:31:52,200 --> 00:31:55,800
One small thing can throw you off course with this.

828
00:31:55,800 --> 00:31:57,960
So remember, your celebrity status,

829
00:31:57,960 --> 00:32:00,280
once you get your, I hate to say it,

830
00:32:00,280 --> 00:32:04,760
once you get your clout up, your people up,

831
00:32:04,760 --> 00:32:05,960
and everybody on you.

832
00:32:05,960 --> 00:32:07,800
One mistake can throw it all away.

833
00:32:07,800 --> 00:32:11,600
One mistake can throw all of this off.

834
00:32:11,600 --> 00:32:13,000
Look at Lizzo, bro.

835
00:32:13,000 --> 00:32:14,960
What do you mean, you talking about Lizzo?

836
00:32:14,960 --> 00:32:17,120
You know, they just took her out of the consideration

837
00:32:17,120 --> 00:32:19,000
of performing at the Super Bowl.

838
00:32:19,000 --> 00:32:22,040
All this stuff, these alleged things.

839
00:32:22,040 --> 00:32:27,040
You can lose, you can lose, oh, just like that.

840
00:32:28,040 --> 00:32:32,120
You can say one word, one word.

841
00:32:32,120 --> 00:32:32,960
That's crazy.

842
00:32:32,960 --> 00:32:36,840
One word can throw your whole fan base in the dumps.

843
00:32:36,840 --> 00:32:38,840
All your connections in the dump.

844
00:32:38,840 --> 00:32:39,680
It's sad, bro.

845
00:32:39,680 --> 00:32:41,240
Don't nobody wanna book you for a show.

846
00:32:41,240 --> 00:32:42,600
It's powerful, bro.

847
00:32:42,600 --> 00:32:44,760
And the thing is, if your music ain't popping,

848
00:32:44,760 --> 00:32:49,240
really, really popping, you can't live off of it.

849
00:32:49,240 --> 00:32:52,200
And the thing is, and this is what I hate.

850
00:32:53,680 --> 00:32:55,360
This is what I hate.

851
00:32:55,360 --> 00:32:57,440
It's a lot of artists who are out here

852
00:32:57,440 --> 00:33:00,200
who are only making music and making money

853
00:33:00,200 --> 00:33:01,400
off just the music.

854
00:33:01,400 --> 00:33:02,720
They ain't doing shows.

855
00:33:04,040 --> 00:33:04,880
It's streaming.

856
00:33:04,880 --> 00:33:07,240
I can pull up a couple, a few people,

857
00:33:07,240 --> 00:33:10,120
a handful, maybe 10, 15 people right now

858
00:33:10,120 --> 00:33:12,640
that's banking off just the music.

859
00:33:12,640 --> 00:33:14,040
Just the music.

860
00:33:14,040 --> 00:33:16,080
Not even going to do shows.

861
00:33:16,080 --> 00:33:18,800
And if you can do that, that's a blessing, bro.

862
00:33:18,800 --> 00:33:19,640
Look, live it in.

863
00:33:19,640 --> 00:33:21,920
Don't nobody wanna go to these shows, man.

864
00:33:21,920 --> 00:33:23,160
If I don't got to.

865
00:33:23,160 --> 00:33:27,280
I would love for this house

866
00:33:27,280 --> 00:33:31,440
to be paid for strictly by music.

867
00:33:31,440 --> 00:33:35,320
And I still have that, I'm very close to getting there.

868
00:33:36,360 --> 00:33:39,240
The code just hasn't been broken because the case of,

869
00:33:39,240 --> 00:33:41,760
if the whole situation with the podcasting

870
00:33:41,760 --> 00:33:44,040
wouldn't even came up,

871
00:33:44,040 --> 00:33:46,320
probably the direction of how I was going,

872
00:33:46,320 --> 00:33:49,440
and it's not the case of the direction I was going,

873
00:33:49,440 --> 00:33:51,440
it's just what God had given me.

874
00:33:51,440 --> 00:33:53,360
I had to go that course first.

875
00:33:53,360 --> 00:33:55,120
Because some people feel like, okay,

876
00:33:56,120 --> 00:33:59,080
God, I want this to go a certain way now.

877
00:34:00,600 --> 00:34:01,520
So let me cut in.

878
00:34:01,520 --> 00:34:03,120
Let me cut in.

879
00:34:03,120 --> 00:34:05,760
So the direction, I know you talking about direction,

880
00:34:05,760 --> 00:34:09,280
so when we started this podcast thing,

881
00:34:09,280 --> 00:34:12,160
did you think that it would be successful

882
00:34:12,160 --> 00:34:14,720
or was it something that you was just trying out

883
00:34:14,720 --> 00:34:15,560
that you felt?

884
00:34:15,560 --> 00:34:17,480
I knew what I felt was.

885
00:34:17,480 --> 00:34:19,280
Deep down inside.

886
00:34:19,280 --> 00:34:23,280
I had already had an idea at what it was supposed to be.

887
00:34:23,280 --> 00:34:25,560
I actually had an idea what it was supposed to be

888
00:34:25,560 --> 00:34:26,800
back in 2020.

889
00:34:28,480 --> 00:34:33,480
I wish I would have started it in 2020 more so

890
00:34:33,840 --> 00:34:36,480
because a lot of the pitfalls

891
00:34:36,480 --> 00:34:39,440
that a lot of other podcasters were having,

892
00:34:39,440 --> 00:34:42,960
then I would have already been ahead of that.

893
00:34:42,960 --> 00:34:45,200
Considerably, I'm still ahead.

894
00:34:45,200 --> 00:34:46,880
You're still ahead.

895
00:34:46,880 --> 00:34:50,000
The difference in understanding it is like this.

896
00:34:50,000 --> 00:34:52,040
So when I started, I was like, okay,

897
00:34:54,920 --> 00:34:58,840
what is it going to take to be able to be consistent at it?

898
00:34:58,840 --> 00:35:00,480
That's the hardest part.

899
00:35:00,480 --> 00:35:05,480
Because to me, the consistency of it

900
00:35:05,800 --> 00:35:09,840
needed to be very hard and very strong

901
00:35:09,840 --> 00:35:12,280
to the point where, like I said,

902
00:35:12,280 --> 00:35:15,520
every single day somebody needs to see this.

903
00:35:15,520 --> 00:35:18,400
What, how good are we to the point where

904
00:35:18,400 --> 00:35:20,720
I can show this to somebody every single day?

905
00:35:20,720 --> 00:35:22,680
So when we first started off, I just kept saying,

906
00:35:22,680 --> 00:35:24,920
look, we need the content.

907
00:35:24,920 --> 00:35:26,800
We don't need to bring nobody in, interview them.

908
00:35:26,800 --> 00:35:27,640
Just us.

909
00:35:27,640 --> 00:35:28,640
Just us.

910
00:35:28,640 --> 00:35:30,240
And can I say, and you know what,

911
00:35:30,240 --> 00:35:33,040
the Dwyane that I knew when I first met you

912
00:35:33,040 --> 00:35:36,080
to the Dwyane now, they're two different people.

913
00:35:36,080 --> 00:35:38,200
I think you're more known now.

914
00:35:38,200 --> 00:35:43,200
Like you were quiet, like a silent killer.

915
00:35:43,280 --> 00:35:45,000
A silent, you know what I'm saying?

916
00:35:45,000 --> 00:35:49,240
But now it's like, I think of Dwyane, the brand,

917
00:35:49,240 --> 00:35:51,640
Dwyane the businessman, like he do it all.

918
00:35:51,640 --> 00:35:53,440
Like he behind the cameras.

919
00:35:53,440 --> 00:35:54,720
He shooting movies.

920
00:35:54,720 --> 00:35:55,760
He shot my movies.

921
00:35:55,760 --> 00:35:57,840
He shooting movies, videos.

922
00:35:57,840 --> 00:36:00,080
Bro, you do music.

923
00:36:00,080 --> 00:36:01,000
That's what I was saying.

924
00:36:01,000 --> 00:36:02,760
It's more than just music.

925
00:36:02,760 --> 00:36:03,600
You know what I'm saying?

926
00:36:03,600 --> 00:36:06,280
And that's what, I guess that was my belief.

927
00:36:06,280 --> 00:36:08,600
And I guess I was trying to rub that off on you

928
00:36:08,600 --> 00:36:11,360
when I asked you to shoot my music video that one day.

929
00:36:11,360 --> 00:36:13,000
And that was a start up.

930
00:36:13,000 --> 00:36:13,840
You know what I'm saying?

931
00:36:13,840 --> 00:36:16,200
Because I was trying to, I guess what I felt

932
00:36:16,200 --> 00:36:19,320
was rubbing off on you, what I felt.

933
00:36:19,320 --> 00:36:20,600
You know what I'm saying?

934
00:36:20,600 --> 00:36:22,360
Like it's more, it's bigger than music.

935
00:36:22,360 --> 00:36:25,520
I understand it's music, but it's bigger things,

936
00:36:25,520 --> 00:36:28,880
other than music too, that can bring it all together.

937
00:36:28,880 --> 00:36:33,880
And the concept too, add to that, right?

938
00:36:33,880 --> 00:36:37,400
That's why I said, God can give you something.

939
00:36:38,680 --> 00:36:40,880
And you think you're going there.

940
00:36:40,880 --> 00:36:41,760
Yeah.

941
00:36:41,760 --> 00:36:43,600
In the same part, it's like, okay,

942
00:36:43,600 --> 00:36:45,480
but music has always been relevant.

943
00:36:45,480 --> 00:36:46,800
Always been consistent in my life.

944
00:36:46,800 --> 00:36:49,360
I had three practices today.

945
00:36:49,360 --> 00:36:51,920
Children's choir, praise team,

946
00:36:51,920 --> 00:36:53,680
and then had to make it up to Charlotte

947
00:36:53,680 --> 00:36:55,320
to go to Voices of the Morning Star practice.

948
00:36:55,320 --> 00:36:57,160
Because our anniversary is tomorrow.

949
00:36:57,160 --> 00:36:59,520
So the anniversary program is tomorrow.

950
00:36:59,520 --> 00:37:03,400
So I had to balance in my mind, okay,

951
00:37:03,400 --> 00:37:06,480
I know I have to do this music thing, regardless of.

952
00:37:06,480 --> 00:37:11,200
That's what God gave me though, forever.

953
00:37:12,640 --> 00:37:15,320
But that ain't all I want you to do.

954
00:37:15,320 --> 00:37:18,080
I'm gonna challenge you in some other ways too.

955
00:37:18,080 --> 00:37:21,520
So I'm gonna get some people to throw some stuff at you

956
00:37:21,520 --> 00:37:25,000
that you're not used to doing, but I feel you can do.

957
00:37:25,000 --> 00:37:25,840
Being on camera for one.

958
00:37:25,840 --> 00:37:27,880
So if somebody calls you and tells you,

959
00:37:27,880 --> 00:37:32,280
look, Dwayne, I want you to shoot my music video.

960
00:37:32,280 --> 00:37:33,920
You're gonna be ready.

961
00:37:33,920 --> 00:37:36,280
So some people would have been like,

962
00:37:36,280 --> 00:37:37,720
I don't know about that, bro.

963
00:37:37,720 --> 00:37:39,440
I give you a connect that can shoot it.

964
00:37:39,440 --> 00:37:44,440
Q gave me that idea, but I think the idea was already there.

965
00:37:45,520 --> 00:37:48,480
I just didn't know how to present it to somebody.

966
00:37:48,480 --> 00:37:52,800
So, and you was confident too when I asked you.

967
00:37:52,800 --> 00:37:55,920
Then I was like, I want you to shoot my movie.

968
00:37:55,920 --> 00:37:57,080
I ain't think you's gonna do it.

969
00:37:57,080 --> 00:37:58,440
I thought you was gonna be like,

970
00:37:58,440 --> 00:38:00,200
I don't know, bro, about that.

971
00:38:00,200 --> 00:38:01,080
I don't know.

972
00:38:01,080 --> 00:38:04,080
Bro, you was head on, let's do it.

973
00:38:04,080 --> 00:38:04,920
Let's go.

974
00:38:04,920 --> 00:38:05,760
You know what I'm saying?

975
00:38:05,760 --> 00:38:08,160
And I think that part right there

976
00:38:08,160 --> 00:38:11,480
is what a lot of people lack.

977
00:38:11,480 --> 00:38:14,460
I don't wanna say they, just say that they lack it.

978
00:38:15,360 --> 00:38:18,880
Just like when I told you, you was like,

979
00:38:18,880 --> 00:38:22,680
so I can do this, so I can do that like that too?

980
00:38:22,680 --> 00:38:24,200
Or I can do this too?

981
00:38:24,200 --> 00:38:25,040
Then I did it.

982
00:38:25,040 --> 00:38:26,800
And I always tell you, just like how you said

983
00:38:26,800 --> 00:38:31,200
with the, when you put together an idea,

984
00:38:31,200 --> 00:38:35,440
if you have an idea in your mind that you see it as,

985
00:38:35,440 --> 00:38:36,280
that's why I tell you.

986
00:38:36,280 --> 00:38:37,440
I second guess myself.

987
00:38:37,440 --> 00:38:38,760
Put it together.

988
00:38:38,760 --> 00:38:42,560
Yeah, put it together and let me see what you came up with.

989
00:38:42,560 --> 00:38:44,640
How you came up with that two minutes

990
00:38:44,640 --> 00:38:49,440
of what I've already given you just from four scenes.

991
00:38:49,440 --> 00:38:51,680
You did an exceptional job.

992
00:38:51,680 --> 00:38:52,520
Appreciate it.

993
00:38:52,520 --> 00:38:53,880
For the case of.

994
00:38:53,880 --> 00:38:55,000
It came off field.

995
00:38:55,000 --> 00:38:57,240
For nothing to say,

996
00:38:58,320 --> 00:39:00,960
when I get all the rest of the chapters to you,

997
00:39:01,880 --> 00:39:04,640
you don't need to give them any more

998
00:39:04,640 --> 00:39:05,880
than what you've already done.

999
00:39:05,880 --> 00:39:06,720
No, because you wanna be the suspense.

1000
00:39:06,720 --> 00:39:11,720
The reason being is it takes time to become a better,

1001
00:39:13,400 --> 00:39:17,340
a better, first off, a thinker.

1002
00:39:18,280 --> 00:39:22,000
People have gotten so away from just using their ideas

1003
00:39:22,000 --> 00:39:24,120
and thinking because what they see,

1004
00:39:24,120 --> 00:39:25,560
like we was talking about,

1005
00:39:25,560 --> 00:39:28,160
oh, I wanna go sound like this same dude

1006
00:39:28,160 --> 00:39:29,440
because he got a hit on the radio.

1007
00:39:29,440 --> 00:39:31,480
He got a hit on this reel.

1008
00:39:31,480 --> 00:39:32,320
He got a hit.

1009
00:39:32,320 --> 00:39:34,640
I wanna make that same kind of song.

1010
00:39:34,640 --> 00:39:38,840
Not knowing that you will kill yourself trying to do that

1011
00:39:38,840 --> 00:39:41,680
versus just creating your own being, your own self.

1012
00:39:41,680 --> 00:39:43,560
And your own lane, yeah.

1013
00:39:43,560 --> 00:39:48,200
Like nobody's, again, yeah, it's not about talent anymore.

1014
00:39:49,080 --> 00:39:50,760
It's more so about popularity.

1015
00:39:50,760 --> 00:39:55,760
So the case of you get popular from what you're creating.

1016
00:39:57,240 --> 00:40:00,040
If I'm a rapper, somebody's gonna be a rapper nine days.

1017
00:40:00,040 --> 00:40:02,000
This is the first thing you gotta realize.

1018
00:40:02,000 --> 00:40:06,040
Your rap has to be so much different.

1019
00:40:06,920 --> 00:40:10,940
Not saying better, different.

1020
00:40:10,940 --> 00:40:13,440
Meaning, like we just said, baby,

1021
00:40:13,440 --> 00:40:15,280
baby came out there with a diaper.

1022
00:40:16,480 --> 00:40:17,640
Nobody expected that.

1023
00:40:17,640 --> 00:40:20,320
Then nobody expected the flow.

1024
00:40:20,320 --> 00:40:21,680
Made you pay him attention.

1025
00:40:21,680 --> 00:40:23,080
Now I got your attention.

1026
00:40:23,080 --> 00:40:24,600
Now I'm gonna hit y'all with this new flow.

1027
00:40:24,600 --> 00:40:25,760
Now let me give you this.

1028
00:40:25,760 --> 00:40:28,560
This fast flow of this new style of rapping.

1029
00:40:28,560 --> 00:40:29,920
Let me give you this.

1030
00:40:29,920 --> 00:40:32,760
Let me give you that because I want you to hear me

1031
00:40:32,760 --> 00:40:34,200
while I got your attention.

1032
00:40:34,200 --> 00:40:35,720
And you know what, he kept it going.

1033
00:40:35,720 --> 00:40:37,960
Back to back, strike wise hot, he kept going.

1034
00:40:37,960 --> 00:40:40,280
Keep dropping mixtape, dropping albums.

1035
00:40:40,280 --> 00:40:43,400
Mixed tape, I mean he was just going.

1036
00:40:43,400 --> 00:40:44,240
Two albums in a year.

1037
00:40:44,240 --> 00:40:45,760
Two albums in a year.

1038
00:40:45,760 --> 00:40:50,640
So you think about it, if you're driven in that, again.

1039
00:40:50,640 --> 00:40:51,640
Cause he was hot.

1040
00:40:51,640 --> 00:40:53,360
He still hot. If you don't hit him

1041
00:40:54,520 --> 00:40:56,860
fast enough, like I tell you,

1042
00:40:58,000 --> 00:41:00,840
learn the craft fast as possible

1043
00:41:00,840 --> 00:41:03,200
because you already got somebody in your corner

1044
00:41:03,200 --> 00:41:04,960
that know what they doing. Exactly.

1045
00:41:04,960 --> 00:41:07,240
And I can show you the fastest way to do it.

1046
00:41:07,240 --> 00:41:08,960
I can show you the quickest way to do it.

1047
00:41:08,960 --> 00:41:10,280
And it'll make sense to you.

1048
00:41:10,280 --> 00:41:13,600
And you can just add value to a brand.

1049
00:41:13,600 --> 00:41:16,120
I want you to be able to add value.

1050
00:41:16,120 --> 00:41:18,040
I don't want you to feel as if you're like,

1051
00:41:18,040 --> 00:41:20,800
okay, we can only shoot when you come down here.

1052
00:41:20,800 --> 00:41:21,880
No. Yeah.

1053
00:41:23,160 --> 00:41:25,280
You already killed the mentality.

1054
00:41:25,280 --> 00:41:27,520
You got a phone, you got all you need,

1055
00:41:27,520 --> 00:41:30,000
you got all the tools, work that.

1056
00:41:31,200 --> 00:41:33,640
We can market, and then here go to market again.

1057
00:41:33,640 --> 00:41:37,080
We can market something to people that's grander

1058
00:41:37,080 --> 00:41:39,580
when they seeing so much going on in a week,

1059
00:41:39,580 --> 00:41:40,700
they don't know what to take.

1060
00:41:40,700 --> 00:41:42,160
They like, dog. Yeah.

1061
00:41:42,160 --> 00:41:46,680
Okay, we got Fast Friday, we got Home Souls,

1062
00:41:46,680 --> 00:41:48,120
and we got podcasts.

1063
00:41:48,120 --> 00:41:50,000
Regular Thursdays.

1064
00:41:50,000 --> 00:41:53,800
The more you add value to a brand,

1065
00:41:53,800 --> 00:41:55,200
when you're getting people to pay attention

1066
00:41:55,200 --> 00:41:57,280
to what you got going on. So much, man.

1067
00:41:57,280 --> 00:41:59,520
It's a lot. You gather it.

1068
00:41:59,520 --> 00:42:02,480
That's how you get a brand to go faster.

1069
00:42:02,480 --> 00:42:03,840
People think that it takes,

1070
00:42:03,840 --> 00:42:05,880
it's a man, I need a team.

1071
00:42:05,880 --> 00:42:07,360
Yeah, you do need a team.

1072
00:42:07,360 --> 00:42:09,120
More so, you just need more people

1073
00:42:09,120 --> 00:42:11,680
who know what's going on versus a team.

1074
00:42:11,680 --> 00:42:13,160
You can have a whole lot of people

1075
00:42:13,160 --> 00:42:15,000
and not know what's going on.

1076
00:42:15,000 --> 00:42:15,840
And it won't be quite enough.

1077
00:42:15,840 --> 00:42:17,240
And not be on the same page.

1078
00:42:17,240 --> 00:42:19,160
Sometimes, look, a bigger team

1079
00:42:19,160 --> 00:42:20,640
sometimes causes more confusion.

1080
00:42:20,640 --> 00:42:22,080
Yeah, and it'll waste your time.

1081
00:42:22,080 --> 00:42:27,080
Two people can be like this on the same page.

1082
00:42:27,160 --> 00:42:29,440
The more heads involved, the bigger confusion.

1083
00:42:29,440 --> 00:42:30,280
That's what I've learned.

1084
00:42:30,280 --> 00:42:33,760
And I've learned to take time to realize too

1085
00:42:33,760 --> 00:42:38,120
that adding everybody to a mix, yeah,

1086
00:42:38,120 --> 00:42:39,680
like you just said, isn't the way to go.

1087
00:42:39,680 --> 00:42:41,520
It's not, bro, it's not the best thing.

1088
00:42:41,520 --> 00:42:42,360
Allowing people.

1089
00:42:42,360 --> 00:42:44,080
Allowing people is not the best thing, bro.

1090
00:42:44,080 --> 00:42:45,840
To me, that's why I said,

1091
00:42:45,840 --> 00:42:47,880
why are we doing this podcasting thing?

1092
00:42:47,880 --> 00:42:49,960
Because some people join for the wrong reasons.

1093
00:42:49,960 --> 00:42:52,160
Oh, okay, I see this getting a buzz now.

1094
00:42:52,160 --> 00:42:53,000
Yep.

1095
00:42:53,000 --> 00:42:53,820
You know what I'm saying?

1096
00:42:53,820 --> 00:42:54,840
Y'all didn't start out with it.

1097
00:42:54,840 --> 00:42:55,680
Nope.

1098
00:42:55,680 --> 00:42:56,520
You didn't start out with it.

1099
00:42:56,520 --> 00:42:58,800
If you ain't shooting in the gym with me.

1100
00:42:58,800 --> 00:42:59,840
Yeah.

1101
00:42:59,840 --> 00:43:01,680
If you weren't in the gym with me,

1102
00:43:01,680 --> 00:43:06,000
you ain't gonna be able to jump on it when it's time to come.

1103
00:43:06,000 --> 00:43:07,840
The only thing I feel is this.

1104
00:43:07,840 --> 00:43:09,600
And this is what I feel from now.

1105
00:43:09,600 --> 00:43:11,040
And that's why I told you,

1106
00:43:11,040 --> 00:43:15,760
we build this thing, we market it the correct way,

1107
00:43:15,760 --> 00:43:20,280
people can take that and look at it and take from that.

1108
00:43:20,280 --> 00:43:22,600
So for whoever we bring in here,

1109
00:43:22,600 --> 00:43:25,600
they're going to have to be way past motivated than us.

1110
00:43:25,600 --> 00:43:26,920
Yeah.

1111
00:43:26,920 --> 00:43:29,800
They're gonna have to, and I'm not even saying like,

1112
00:43:29,800 --> 00:43:31,400
you may not have to have.

1113
00:43:31,400 --> 00:43:33,160
What you say on the last episode, bro,

1114
00:43:33,160 --> 00:43:36,280
you said in order to be the best,

1115
00:43:36,280 --> 00:43:38,480
gotta be, you gotta be round the best.

1116
00:43:38,480 --> 00:43:39,760
So you gotta be better than us.

1117
00:43:39,760 --> 00:43:40,960
You gotta be better than us.

1118
00:43:40,960 --> 00:43:43,000
It couldn't be, you couldn't go get,

1119
00:43:43,000 --> 00:43:45,960
we don't need to keep going backwards.

1120
00:43:45,960 --> 00:43:50,000
We can help people, that's why I created Fast Friday.

1121
00:43:50,000 --> 00:43:51,520
We can help you get going.

1122
00:43:51,520 --> 00:43:52,360
But to say-

1123
00:43:52,360 --> 00:43:54,080
The hoos in the team, they need to know more than we know.

1124
00:43:54,080 --> 00:43:55,480
If you coming into this.

1125
00:43:55,480 --> 00:43:56,320
They gotta be busy.

1126
00:43:56,320 --> 00:43:57,160
Yeah.

1127
00:43:57,160 --> 00:43:58,160
They gotta know more than we know.

1128
00:43:58,160 --> 00:43:59,000
You gotta know.

1129
00:43:59,000 --> 00:43:59,840
You gotta know more than we know.

1130
00:43:59,840 --> 00:44:00,800
Again, like I told you,

1131
00:44:00,800 --> 00:44:03,120
the guys that I'm considering to even come in here

1132
00:44:03,120 --> 00:44:05,840
and work with us, whether it be cameras or whatever it is

1133
00:44:05,840 --> 00:44:08,000
they do, whatever, whatever, whatever.

1134
00:44:08,000 --> 00:44:11,280
It has to have value.

1135
00:44:11,280 --> 00:44:15,040
It can't be nothing, nothing that's going to take us backwards.

1136
00:44:15,040 --> 00:44:16,800
They need to know more than what we doing

1137
00:44:16,800 --> 00:44:19,480
or something that can add on to what we doing.

1138
00:44:19,480 --> 00:44:20,320
So-

1139
00:44:20,320 --> 00:44:21,400
They shouldn't be asking us.

1140
00:44:21,400 --> 00:44:23,000
Shouldn't be no asking them questions.

1141
00:44:23,000 --> 00:44:23,920
We should be asking them.

1142
00:44:23,920 --> 00:44:24,760
Yeah.

1143
00:44:24,760 --> 00:44:25,600
What did you just do?

1144
00:44:25,600 --> 00:44:27,280
Let me see what you just did.

1145
00:44:27,280 --> 00:44:28,200
That's what we need.

1146
00:44:28,200 --> 00:44:31,400
So people, that's listening.

1147
00:44:31,400 --> 00:44:32,720
It's been a great talk.

1148
00:44:32,720 --> 00:44:36,080
You know, I'm glad marketing came up as a question.

1149
00:44:36,080 --> 00:44:36,920
That's a good one.

1150
00:44:36,920 --> 00:44:39,880
Some of you all have to realize

1151
00:44:39,880 --> 00:44:41,960
that this marketing thing is never going to be easy.

1152
00:44:41,960 --> 00:44:44,160
It's not a walking apart.

1153
00:44:44,160 --> 00:44:47,440
Do your research on what you're doing and your topics

1154
00:44:47,440 --> 00:44:50,280
and what you are, your brand, whatever it is.

1155
00:44:50,280 --> 00:44:52,160
Do your research on it.

1156
00:44:52,160 --> 00:44:53,440
Think about it like this.

1157
00:44:53,440 --> 00:44:55,800
Be the top creator of it.

1158
00:44:55,800 --> 00:44:58,120
Listen, some of the best ones,

1159
00:44:58,120 --> 00:45:00,560
the biggest people in the world are still remarketing.

1160
00:45:00,560 --> 00:45:01,400
Exactly.

1161
00:45:01,400 --> 00:45:02,240
Every day.

1162
00:45:02,240 --> 00:45:03,060
Exactly.

1163
00:45:03,060 --> 00:45:03,900
Remarketing in their brand and image.

1164
00:45:03,900 --> 00:45:04,740
Exactly.

1165
00:45:04,740 --> 00:45:07,840
That being said, if you're not already,

1166
00:45:07,840 --> 00:45:12,680
subscribe, like, follow us on all our networks.

1167
00:45:12,680 --> 00:45:14,960
Thanksgiving giveaway goes to our website.

1168
00:45:14,960 --> 00:45:15,800
Right around the corner.

1169
00:45:15,800 --> 00:45:16,620
Donate to us.

1170
00:45:16,620 --> 00:45:19,160
If nothing else, help us there.

1171
00:45:19,160 --> 00:45:20,640
At the end of the day, we love y'all.

1172
00:45:20,640 --> 00:45:21,480
Love.

1173
00:45:21,480 --> 00:45:23,720
Your boy Dwarne Burino got Quincy Murdoch in the building.

1174
00:45:23,720 --> 00:45:24,540
Cute.

1175
00:45:24,540 --> 00:45:35,540
We are out.