Artistry, Hip-Hop Culture and Branding ft. L Crock - Homeisode 34

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yo what's good people it's quincy murdoch courteous

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and not just music podcast one of the co -hosts

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um we got a special special guest right now man

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um born and raised coming from philly man shout

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out to philly uh i'm gonna let this man introduce

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himself man hey man how y 'all doing how y 'all

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doing man thanks for having me it's your boy

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l croc Coming straight out of West Philadelphia

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right now. I was born, I was actually born in

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Chester. I moved to Philly in 98. So from Chester,

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from PA to PA, Chester, PA, all the way to Philly,

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baby. Okay, okay. So tell the people, man, what

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all you do, man, other than music? I looked at

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your, you know, your background and your info.

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What all do you do? It's a string's a lie. I

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mean, everything ties back into making that impact,

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being that difference maker in the communities,

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not just my community. We're going to touch every

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community, every local and inner city community.

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Quick little background. I'm an artist myself.

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I started off that way. I write music, all different

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kinds of genres of music. I decided to turn that

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attention into putting my capabilities into other

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upcoming artists. And to kind of like do a little

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recap of my background, I didn't know what I

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know now. So I took a lot of time. And once I

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got locked in with taking a music series, I decided

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to learn the business part of it. So I spent

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a lot of time learning the business part, learning

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how to actually structure a business correctly,

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knowing how to fund a business correctly. And

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I tied all that into music since I'm so into

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music. And that's what I'm pouring back into

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communities because there's a lot of underserved

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artists that don't have the knowledge of the

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business part. So that's where I come in and

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make sure they're going in the right direction.

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Right, right. OK, so let me rewind a little bit.

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So, you know, Philly, you know, because you're

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talking to somebody that's like basically was

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born and raised in the Carolinas and down south.

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Tell us a lot, you know, because we black men.

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Give us a little bit of the black history in

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Philly, like some some black important people,

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you know, just even if it ain't celebrities,

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some of the things that y 'all known for, like

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what's known in Philly, you know, some big things

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about Philly. The number one thing is talent.

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There's so much talent here in the city, man.

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Especially music -wise. It's a lot of individuals,

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names that you can name that paved the way. It's

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like so much different talent. And a lot of that

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talent is hitting. A lot of that talent ain't

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get to the big stage yet because... the lack

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of opportunity so it's like you you got the talent

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there but you don't have the individuals that's

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that's capable yeah that's capable to give them

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that push and that's not taken away from like

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the people that came out the city like the the

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beanie seagulls the meek mills like that's not

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the will smith that's not taking anything away

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because it's a lot of individuals that came out

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the city that got like this celebrity background

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That's pouring back into the city, man. It's

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us. You know, it's our Black kings and queens

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that's, you know, not aligning up correctly or

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the wrong mentality. You know what I mean? Right.

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Or think they know it all. So that's what I'm

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attacking. But, man, you got Gilly the Kid and

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Y -Lo. Like, they promised. Yeah, yeah. You're

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good, brother. I actually want to meet them.

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Yeah. They promise samples, man. Like, who next?

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You know what I mean? Right. And, you know, it's

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just so much behind the scenes, staying quiet,

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that I'm pulling that out. Come on. You know,

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I'm frontlining individuals, man. You know what

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I mean? Yeah. So what age did you, like, find

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a love for music? Like, at what age was it that

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you could say? Twelve. 12? I was like 12, yeah.

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Yeah, I was 12 going on 13. So we talking, you

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know, back in 2002. Right. That, you know, the

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love was there. It just, you know, then my whole

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teenage years, it was just, I was having fun

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with it, you know what I mean? I was cool with,

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like, the neighborhood, you know what I mean?

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You know, I wasn't even... You weren't really

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thinking about the business part of it right

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then. Nah, not at all. Like, as far as, you know,

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being on TV and... I was all right just being

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in my hood with it. But, you know, as time went

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on, like I was always in love with it, but it

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always was a back and forth thing. You know what

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I mean? Then once I start maturing and developing

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into that individual that gained responsibilities

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and things in that nature, especially with having

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a kid at 18 years old, I kind of put my focus

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into like priority of becoming a... He's becoming

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a good father and a better person. So I spent

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like a decade, man, re -evaluating myself, man.

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You know, giving up. So around 18, that's when

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you kind of, is that when you really took it

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serious? Started taking the music serious when

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you had your kid? Nah, it didn't even happen

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then. It happened, I think, it probably was like

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2023. At freaking 23, I was 34. Yeah, I'm 36

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now. Yeah, I just finally locked in two years

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ago, bro. But see, look, that's a good thing

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that you say that, though, because a lot of people

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think that it's too late to follow their dreams,

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you know what I'm saying, and accomplish what

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they want to do. But like you said, man, two

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decades almost, and that's when it clicked. So

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it can happen at any moment, man, as long as

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you got that drive. Absolutely. Who was some

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of your inspirations? You from, I want to hear

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this. You from Philly. I want to know, like,

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I want to know this because y 'all got some hitters.

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Y 'all, you know what I'm saying? Y 'all got

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some hitters. Yeah. Yeah. I mean, um, I really,

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I really like it. It's a, it's a lot of people

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are watching. They just wasn't from the city.

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So it was a lot of like big entrepreneur, like,

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like, like the Robert Smiths and, and even Will

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Smith. And then. I watched, uh, in her background

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stories on like Nas, you know what I mean? Idols,

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like rap idols, you know what I mean? Jada kiss.

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Um, I did just, just to name a few, like I was

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just, I'm like, I want to, I want to do music,

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but I want the brand part to actually be a business.

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So that's what I finally concluded last year.

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But, um, if you can speak on that, what are some

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of those, um, things that you kind of, picked

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up on last year business -wise? Like, what are

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some of those keys that you got serious about?

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The number one thing is structuring your brand

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as a business. And I feel like if you're an artist,

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that's your brand. So, you know, your name is

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your brand. So, you want to start with structuring

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yourself correctly with having your entity set

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up properly. And, you know, to give yourself

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that... Set yourself up to maximize funding potential.

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That's the number one goal because it gets expensive,

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man. It gets pricey. You know what I mean? The

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number one thing is you want to have the money

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behind you. Not your money. You know what I mean?

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You want to have that bread behind you, man.

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The key thing to that is on how you're going

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to utilize it. Biggest thing, man, is finding

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the right who, that right mentor. Because you

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want to go to a millionaire to teach you how

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to make the millions. They already experienced

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it. So the biggest thing being, if people get

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the funding, they think they got it all figured

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out because they know the business part. Never

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shot at a million dollars before, but think they

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got it all figured out. That's not a good job.

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So I want to cut in right there because you gave

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me a good point to pick up on. Did you have that

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mentor? Or did you have to learn it? You did?

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Not at all. A lot of people that I look at, especially

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my father, that was my number one influence.

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I can't leave Pop out because he taught me how

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to survive. He taught me how to be a man. But

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he wasn't able to teach me things he didn't know.

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And he didn't know about financial literacy.

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He didn't have that. He wasn't taught that. Once

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I dialed into that, I brought that back home

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to him. Like, look, Pop. This is what we can

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do. He like, damn, you know what I mean? So now

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it's another perspective. And that makes him

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even happier. Like, damn, he dug deep. And he

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want to do better not for himself but for his

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people. That's what's up. So, you know, I pay

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like the same game I might have spent thousands

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of dollars on. I give away to that next person

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for free. Just to see that develop start. Because,

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like, I'm big on a legacy, like a name. I ain't

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really big on money, because my blessings come.

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You know what I mean? Preach, brother. So I'm

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big on, like, damn, let me leave that impact,

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that household name that's never going to be

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forgotten. Exactly. You know, it costs this if

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you're fucking with Kroc. No, you know what I

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mean? The money going to come if you are real,

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you know what? If you are real, the money going

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to come. yeah yeah it's like all that had to

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come into fruition man i had to i and i'm still

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a student of the game like it's still things

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processor still developing growing every day

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but i needed that i needed that big off you know

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mentality wise so i you know i had to i had to

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fall back you know i mean for for a long period

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of time and just to get that So, okay, let's

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dive into the music, man. What would you classify

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your style more as? Like, what kind of, are you

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just rap? Do you sing? Do you melody? Like, you

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know, give us a little detail about, you know,

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your style and everything. Well, I'm an inspirational

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lyricist. That's what I can tell. I love that.

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Like, I don't say rap. I use the term artist

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because everybody's familiar with that. But my

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artistry means... a numerous of things. You know

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what I mean? Like content work, um, lyricists,

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um, my, my, my image being approachable, knowledgeable.

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So, um, you know, my terminology to rapper is

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lyricist. Um, I, I'm, I'm more, I'm more, I'm

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more so the teacher, you know, I like to, I like

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to motivate, get game. You like to put something

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on the top of the dome for him to think. Exactly,

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exactly. And, you know, the biggest thing for

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me is I don't just look for attention. I'm all

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right with having attention, but I want feeling

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behind all my metaphors and my bars. So, you

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know, that's my goal, man. I want to provide

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feeling and then you understand afterwards. And,

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you know, and then I include my songs. with an

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interview behind it. Every release, it comes

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with an interview behind it. That way, you got

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a clear understanding about the song. Y 'all

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listen. He put that promo behind it. Don't just

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drop the song. You put that work in. After you

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get in that studio, you write that song. The

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real work comes after you drop it. People don't

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know that. A song ain't going to take off, but

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only so far, how you push it is going to determine.

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How far it goes. And that missing piece, it'd

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be the smallest things that you can add on to

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these releases, to these promos. A quick little

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voiceover, you know what I mean? That's like

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30 seconds. That's a real good call to action,

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man. A quick little voiceover over. You could

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just have your goddamn album cover in the background.

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You know what I mean? It don't take money. It

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don't take a lot, man. Like, look, this technology

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we using, man, hey, it's so many things we can

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do without spending a lot of bread. Now, you

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know what I'm saying? Absolutely. What, what,

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okay, what, what is some of, you know, some of

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your songs that you proud of, you know, some

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of your work, man, to let the people know, you

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know what I'm saying? The work you have, are

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you on platforms? Like, let us know. Yeah, yeah,

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on all platforms, man. Okay. I'm proud of all

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the work, man. The songs that really hit me,

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some of my favorite songs was a record that I

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got that's called Built Different. It speaks

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so much volume into characteristics. You know

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what I mean? It's a reminder of who we are and

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what we is. Even though I was representing myself

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on that, the way I put it together, it was It

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was like a lot of times, just because I'm saying

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me, it ain't, it ain't just for me. It's for

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y 'all. You know what I mean? So, um, that's

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one of my favorite records, man. That's on all

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platforms. There's actually a video to that.

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Then I got a record called, then I got a record

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called truth. You know, it's so much meaning

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behind that because this is what, this is why

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a lot of talent get held back because they believe

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in to dreams. They get sold these dreams, man,

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and it don't be the individual. You know, sometimes

00:14:46.659 --> 00:14:50.080
these artists just be that hungry. You know what

00:14:50.080 --> 00:14:51.919
I mean? They hear something that they think is

00:14:51.919 --> 00:14:54.820
good, and they on attack mode. You know what

00:14:54.820 --> 00:14:59.440
I mean? And it also stems to everyday life, like

00:14:59.440 --> 00:15:03.379
personal life. Like, we got this so -called fake

00:15:03.379 --> 00:15:07.700
support that'll be like, yo, you hot, and they

00:15:07.700 --> 00:15:11.110
know that. Hey, listen, listen, bro, listen.

00:15:12.029 --> 00:15:15.629
Listen, I swear I just did a podcast. I did a

00:15:15.629 --> 00:15:18.110
solo where I was talking about because down here,

00:15:18.269 --> 00:15:21.110
you know, you got a lot of people, a lot of yes

00:15:21.110 --> 00:15:24.029
men in your camps. Like, you know, down south,

00:15:24.429 --> 00:15:26.850
they're not going to tell you if that is corny

00:15:26.850 --> 00:15:28.549
or not. You know what I'm saying? Your homeboy

00:15:28.549 --> 00:15:31.690
going to still be jamming to it. But that's,

00:15:31.750 --> 00:15:34.769
but it's, you know, but it's, you know, the gatekeepers,

00:15:34.789 --> 00:15:37.019
they're going to tell you, like, yeah. That's

00:15:37.019 --> 00:15:39.720
how, you know, we want him to be the face of

00:15:39.720 --> 00:15:41.919
the city. Yeah. Knowing that it ain't real. So

00:15:41.919 --> 00:15:44.840
I always said how the East Coast do things, New

00:15:44.840 --> 00:15:48.639
York, how they tell you your trash, you know.

00:15:48.659 --> 00:15:51.379
Absolutely. They're going to tell you your trash.

00:15:51.500 --> 00:15:54.679
Yo, that's important. Yeah, it is. It's going

00:15:54.679 --> 00:15:57.519
to help you improve. Absolutely. You know what

00:15:57.519 --> 00:15:59.799
I'm saying? Because it ain't even got to be derogatory.

00:16:00.000 --> 00:16:02.480
Like, it's just the honesty, bro. Like, it's

00:16:02.480 --> 00:16:06.139
so, it's so played with. Honesty is just like.

00:16:06.590 --> 00:16:09.009
You would think it's a foreign language nowadays.

00:16:10.169 --> 00:16:14.590
Hey, freeze, brother. So you like that truth

00:16:14.590 --> 00:16:17.669
thing, man. I came from a real, real sentimental

00:16:17.669 --> 00:16:21.129
place because, you know, I've been that individual.

00:16:21.210 --> 00:16:25.809
I was lied to a lot over nonsense, man. And,

00:16:25.809 --> 00:16:30.409
you know, what I did was I made it. I actually

00:16:30.409 --> 00:16:33.240
made it a reality thing. I turned. the record

00:16:33.240 --> 00:16:36.080
into a reality thing so it's relatable on all

00:16:36.080 --> 00:16:39.860
aspects like relationships you know i mean job

00:16:39.860 --> 00:16:42.840
related you know i mean something with your kids

00:16:42.840 --> 00:16:45.419
so because people love when you talk to them

00:16:45.419 --> 00:16:49.220
too absolutely like r &b songs like r &b singers

00:16:49.220 --> 00:16:52.100
when you singing some females take it personal

00:16:52.100 --> 00:16:54.600
like oh he's singing to me yeah same with rap

00:16:54.600 --> 00:16:56.779
if you if you hit some touchy points and you

00:16:56.779 --> 00:16:58.879
rapping you could be rapping to that brother

00:16:58.879 --> 00:17:00.860
on the street on the corner you know or something

00:17:00.860 --> 00:17:04.380
like that so yeah I'm big on your type of music.

00:17:04.500 --> 00:17:09.559
Yeah, I'm big on that type. And I got an EP that

00:17:09.559 --> 00:17:12.380
I just dropped on Bandcamp. I left it on Bandcamp

00:17:12.380 --> 00:17:18.539
just to find that audience. So I got a lot of

00:17:18.539 --> 00:17:22.099
individuals that decided to sign up to my email

00:17:22.099 --> 00:17:24.579
list. So I'm like tending to them right now.

00:17:24.680 --> 00:17:28.660
And I'm tending it to them Forever fans, those

00:17:28.660 --> 00:17:31.400
loyal fans that's like following the movement.

00:17:32.140 --> 00:17:35.700
That's genuinely a part of the movement. I'm

00:17:35.700 --> 00:17:37.720
a fan now. I'm a fan now. I'm going to lock in

00:17:37.720 --> 00:17:39.920
with you. I appreciate it, man. I appreciate

00:17:39.920 --> 00:17:41.519
that. I'm going to lock in with you. Go ahead.

00:17:41.579 --> 00:17:46.119
I dialed up an EP called Shared Experiences,

00:17:46.140 --> 00:17:52.859
and that EP is strictly about drama, like relationship

00:17:52.859 --> 00:17:57.539
drama in all different categories, whether it's

00:17:57.539 --> 00:18:02.079
intimate or friendship, whatever. So let me ask

00:18:02.079 --> 00:18:03.640
you this question. Let me ask you this. Cause

00:18:03.640 --> 00:18:05.480
I already think I know the answer to this. Cause

00:18:05.480 --> 00:18:08.559
it's just based on who you are. Yeah. How much

00:18:08.559 --> 00:18:11.559
of your reps and your music is true? Like your

00:18:11.559 --> 00:18:16.500
true life. Would you say? I will say, I will

00:18:16.500 --> 00:18:20.119
say at least 90 % of it. Cause, cause it's a,

00:18:20.119 --> 00:18:23.720
it's that 10 % where I'm just talking about our

00:18:23.720 --> 00:18:26.920
individual that actually had the experience.

00:18:27.019 --> 00:18:31.549
So I'm not going to say. I experience every single

00:18:31.549 --> 00:18:34.430
thing that I put in my bars because some of my

00:18:34.430 --> 00:18:38.869
bars be for them people that's too shy to speak

00:18:38.869 --> 00:18:41.990
up or that need that voice to say it for them.

00:18:42.109 --> 00:18:44.509
So I like to be in representation. I'm really

00:18:44.509 --> 00:18:49.049
that stone for my people. Like, I got you. You

00:18:49.049 --> 00:18:52.250
know what I mean? I talk about that. And it's

00:18:52.250 --> 00:18:55.150
a record on shared experience where, like I'm

00:18:55.150 --> 00:18:57.529
talking, it's a song called Hella Vicious on

00:18:57.529 --> 00:19:01.309
there. And that whole situation from beginning

00:19:01.309 --> 00:19:04.349
to end, that storytelling, because I'm a storyteller,

00:19:04.430 --> 00:19:07.250
it had nothing to do with me, man. It was somebody

00:19:07.250 --> 00:19:10.130
else's story that they wanted me to speak for.

00:19:10.450 --> 00:19:13.410
And I did it. You know what I mean? And I did

00:19:13.410 --> 00:19:17.230
it. So I would say like a good 10 % I leave open

00:19:17.230 --> 00:19:20.910
for people that want me to share their story

00:19:20.910 --> 00:19:23.950
through my music because that's who I am. I represent

00:19:23.950 --> 00:19:28.430
our people. I'm relatable to our people. It's

00:19:28.430 --> 00:19:31.869
always going to be reality. Like, I ain't making

00:19:31.869 --> 00:19:34.450
no bullshit up. Like, I'm not talking about.

00:19:34.529 --> 00:19:37.170
You 100 % real. You 100%. You a real one. You

00:19:37.170 --> 00:19:39.769
a real one, man. We already know. So that's a

00:19:39.769 --> 00:19:42.890
great question, man. Because I never even considered

00:19:42.890 --> 00:19:45.349
that. Until you asked that question, I was like.

00:19:45.430 --> 00:19:46.789
You know what I'm going to tell you? Because

00:19:46.789 --> 00:19:50.170
a lot of people don't care about the lyrics or

00:19:50.170 --> 00:19:54.029
who the artist. I'm a music head. You know what

00:19:54.029 --> 00:19:56.609
I'm saying? I'm an artist myself. But before

00:19:56.609 --> 00:19:59.630
art, before doing it, I'm a fan of the music.

00:19:59.990 --> 00:20:03.490
So I really hold this person accountable to who

00:20:03.490 --> 00:20:06.150
is telling me this, who's singing this, who's

00:20:06.150 --> 00:20:08.069
rapping this. You know what I'm saying? Because

00:20:08.069 --> 00:20:11.190
words are powerful, man. You know? And like you

00:20:11.190 --> 00:20:14.630
say, we trying to lead generations. So what we

00:20:14.630 --> 00:20:16.990
say is going to impact them. You know what I'm

00:20:16.990 --> 00:20:20.509
saying? So that's deep what you said, man. Like

00:20:20.509 --> 00:20:23.410
pretty much all your stuff is true. You know

00:20:23.410 --> 00:20:25.630
what I'm saying? Absolutely. I respect it. I

00:20:25.630 --> 00:20:28.589
appreciate that, man. So other than music, man,

00:20:28.710 --> 00:20:31.650
okay, your future, where do you see yourself

00:20:31.650 --> 00:20:35.369
dabbing into, you know, in the next five to ten

00:20:35.369 --> 00:20:38.710
years, like other than music, man? Is there any

00:20:38.710 --> 00:20:41.210
other things that you see yourself doing or want

00:20:41.210 --> 00:20:45.069
to do? Yeah, creating millionaires. Okay. I'm

00:20:45.069 --> 00:20:46.990
going to be creating millionaires in the next

00:20:46.990 --> 00:20:49.910
five years. Okay. People that were starting from

00:20:49.910 --> 00:20:52.750
scratch, that working them jobs that they hate.

00:20:53.319 --> 00:20:55.720
That always was getting done dirty, trusting

00:20:55.720 --> 00:20:58.720
the wrong people. You know what I mean? That

00:20:58.720 --> 00:21:02.880
don't have a family. You know what I mean? Yeah,

00:21:03.119 --> 00:21:05.539
I'm going to be changing the world out here.

00:21:05.579 --> 00:21:11.920
Quincy, like, I'm going to be like that TV dad,

00:21:12.079 --> 00:21:14.480
but I'm actually going to be in person with it.

00:21:14.539 --> 00:21:16.759
You know what I mean? Or that, you know what

00:21:16.759 --> 00:21:20.420
I mean? That sibling, that one person that. That

00:21:20.420 --> 00:21:22.680
was missing out of people's lives. That's going

00:21:22.680 --> 00:21:25.519
to be me, man. That's going to be me. That's

00:21:25.519 --> 00:21:30.680
deep. You could have went anywhere with that,

00:21:30.720 --> 00:21:35.680
bro. I finally paid attention to my calling,

00:21:35.779 --> 00:21:41.240
man. I'm doing the lowest work, bro. This business,

00:21:41.420 --> 00:21:45.420
Pablo, I'm just realizing. I'm finally realizing.

00:21:48.359 --> 00:21:50.599
That's why we're giving people like you people

00:21:50.599 --> 00:21:53.200
like you need platforms, bro. You know, people

00:21:53.200 --> 00:21:56.740
like you need platforms because the heart, the

00:21:56.740 --> 00:21:58.220
heart real, you know what I'm saying? I could

00:21:58.220 --> 00:22:00.859
tell you got to go, you know, a great heart,

00:22:00.980 --> 00:22:06.079
man. And, you know, let's get into your personal

00:22:06.079 --> 00:22:09.019
life. So how how do you juggle your personal

00:22:09.019 --> 00:22:11.700
life with the music? Like talking to the people

00:22:11.700 --> 00:22:13.819
out there that does, you know, entertainment

00:22:13.819 --> 00:22:17.279
and deal with, you know, the cost of. putting

00:22:17.279 --> 00:22:19.619
into the studio time and the beats and stuff

00:22:19.619 --> 00:22:23.539
like um do you have other jobs outside how do

00:22:23.539 --> 00:22:26.680
you juggle family let's get into that part yeah

00:22:26.680 --> 00:22:31.220
yeah yeah absolutely so um i do i do like i'm

00:22:31.220 --> 00:22:35.380
i'm strictly entrepreneur i got like some caregiving

00:22:35.380 --> 00:22:39.700
gigs that i do and i got like 1099 work but i

00:22:39.700 --> 00:22:43.259
strictly um you know i get i get i got a few

00:22:43.259 --> 00:22:45.859
clients i just started doing a content creation

00:22:46.539 --> 00:22:51.000
I got a few clients with that. I actually help

00:22:51.000 --> 00:22:54.359
people find grants. I'm actually in the grant

00:22:54.359 --> 00:22:57.859
community learning how to actually write grants.

00:22:57.900 --> 00:23:01.099
Anything not finalized yet, but I help people

00:23:01.099 --> 00:23:04.240
go in the right directions to find the local

00:23:04.240 --> 00:23:07.660
grants. So I get a little kickback on that. I

00:23:07.660 --> 00:23:11.779
actually get paid to help people structure their

00:23:11.779 --> 00:23:14.339
business the correct way. I get a little kickback

00:23:14.339 --> 00:23:17.339
on that. Some referral. Majority of it be the

00:23:17.339 --> 00:23:21.259
referral part, then some of it be me actually

00:23:21.259 --> 00:23:26.319
doing the hands -on with them. I'm currently

00:23:26.319 --> 00:23:31.660
married. I'm married. Okay, you married? How

00:23:31.660 --> 00:23:33.680
long? How long you been a married man? We've

00:23:33.680 --> 00:23:36.640
been married for... She'd kill me if she see

00:23:36.640 --> 00:23:43.259
this. I was. We've been married for three years,

00:23:43.339 --> 00:23:45.500
but we've been together for five. You know what

00:23:45.500 --> 00:23:47.759
I mean? Yeah. Get it right. I had to, I had to,

00:23:47.759 --> 00:23:51.140
I had to glance at the plant real quick. That's

00:23:51.140 --> 00:23:56.339
why I keep that day. But, um, and like the, the

00:23:56.339 --> 00:23:59.680
reason why like business and personal life don't

00:23:59.680 --> 00:24:03.460
collide because I communicate, I like my wife

00:24:03.460 --> 00:24:05.279
in a way thing that's going on. You know what

00:24:05.279 --> 00:24:08.599
I mean? Right. So it's like, like if, if, if

00:24:08.599 --> 00:24:11.440
something was, if, if something was missed, she

00:24:11.440 --> 00:24:14.000
forgot, you know what I mean? By mistake. You

00:24:14.000 --> 00:24:18.680
know what I mean? But, like, as far as it ever

00:24:18.680 --> 00:24:21.420
being a problem, like, it be time that I got

00:24:21.420 --> 00:24:24.799
to go out of town and stay. You know, because

00:24:24.799 --> 00:24:26.839
I be like, yo, I'm on business. Like, I'm going,

00:24:27.079 --> 00:24:29.319
if this a weekend event, I'm going both days.

00:24:29.759 --> 00:24:32.579
So, you know, so I might not come back. But I

00:24:32.579 --> 00:24:35.240
communicated, I communicated with her. You know

00:24:35.240 --> 00:24:38.579
what I mean? Like, whatever I know, she know.

00:24:39.210 --> 00:24:42.029
how are the shows man how like you are you booked

00:24:42.029 --> 00:24:45.609
a lot man like what kind of how that show money

00:24:45.609 --> 00:24:49.609
look are you booked are you well we just started

00:24:49.609 --> 00:24:53.869
transitioning over to actually getting a show

00:24:53.869 --> 00:24:59.190
we just getting it oh i'm still yeah i'm still

00:24:59.190 --> 00:25:01.390
seasoned like i don't turn away opportunities

00:25:01.390 --> 00:25:06.519
so If it's an opportunity and I can't make it,

00:25:06.539 --> 00:25:08.660
I'm going to pass the opportunity off. Like if

00:25:08.660 --> 00:25:12.319
the artist, I got like some real go -to artists

00:25:12.319 --> 00:25:15.619
that I go to. And there's one in particular that

00:25:15.619 --> 00:25:18.160
I took under my wing. So I'm constantly like,

00:25:18.220 --> 00:25:22.240
I'm not turning away opportunities that we have

00:25:22.240 --> 00:25:25.680
to invest in. Because I feel like that's all,

00:25:25.880 --> 00:25:28.440
like you invest in yourself, never get old. There's

00:25:28.440 --> 00:25:30.940
never too much investing in yourself. You know

00:25:30.940 --> 00:25:33.460
what I mean? Now, what you do with the investment

00:25:33.460 --> 00:25:37.440
that you made, that's where it gets a little

00:25:37.440 --> 00:25:42.819
technical. So the opportunity, like, okay, Philly,

00:25:42.920 --> 00:25:45.759
you know, you say it's a lot of opportunity down

00:25:45.759 --> 00:25:48.940
there, show -wise, you know, for anybody that

00:25:48.940 --> 00:25:51.000
want to move to Philly, would you encourage that,

00:25:51.059 --> 00:25:54.920
like, entertainment -wise? What would you say?

00:25:55.119 --> 00:25:58.420
Yeah, yeah, I would encourage that. But before,

00:25:58.819 --> 00:26:03.730
I would... I would jump into that. I will meet

00:26:03.730 --> 00:26:08.490
the right hoops first. So I will build up that

00:26:08.490 --> 00:26:11.029
relationship. And I will say that anywhere, for

00:26:11.029 --> 00:26:14.109
anywhere you go at. I wouldn't just dive into

00:26:14.109 --> 00:26:17.670
the next show coming up. You know what I mean?

00:26:17.750 --> 00:26:21.329
I would do some homework on these shows. And

00:26:21.329 --> 00:26:24.990
don't get me wrong, man. Like, it's a lot of

00:26:24.990 --> 00:26:29.170
shows here that allow any kind, whatever talent

00:26:29.170 --> 00:26:32.640
that you have. And there's so many young entrepreneurs.

00:26:33.720 --> 00:26:36.240
And when I say young, I mean their business is

00:26:36.240 --> 00:26:39.240
young. But there's so many young upcoming entrepreneurs

00:26:39.240 --> 00:26:43.579
that's in to all this showcasing. It's amazing,

00:26:43.839 --> 00:26:49.160
man. It's just with Philly, with the city, I

00:26:49.160 --> 00:26:56.799
find myself having to bring a lot of the connection

00:26:56.799 --> 00:27:00.039
part. Cause networking is like 90 % of the business.

00:27:00.140 --> 00:27:04.619
So with Philly, I noticed that we, we had connect

00:27:04.619 --> 00:27:07.039
at these artists showcases and it stayed here.

00:27:07.339 --> 00:27:10.720
Like nobody is like on a phone outside of where

00:27:10.720 --> 00:27:13.640
they met building up that relationship. You know

00:27:13.640 --> 00:27:17.039
what I mean? It's, it's like both parties is

00:27:17.039 --> 00:27:19.599
waiting on the party to reach out to them. So

00:27:19.599 --> 00:27:23.400
what I decided to do was I decided to go on out

00:27:23.400 --> 00:27:27.339
where, where that, that. That is done differently.

00:27:27.420 --> 00:27:31.680
Like we meet, if we met at a showcase, I'm in

00:27:31.680 --> 00:27:33.839
contact with them individuals that I exchanged

00:27:33.839 --> 00:27:36.740
information with. That's right. I'll bring that

00:27:36.740 --> 00:27:39.480
back to the city. Cause you know, like the missing

00:27:39.480 --> 00:27:42.220
pieces, I don't dog it. I don't dog my city because

00:27:42.220 --> 00:27:45.220
something, I acknowledge that shit. Yeah. Get

00:27:45.220 --> 00:27:48.299
it and show them how it is. Like, you know, instead

00:27:48.299 --> 00:27:51.359
of just telling them, I like to show them. So

00:27:51.359 --> 00:27:54.700
that's what. That's what we missing. We missing

00:27:54.700 --> 00:27:57.019
those different makers. That's just going to

00:27:57.019 --> 00:27:58.339
be like, man, I'm going to show you better. I

00:27:58.339 --> 00:28:00.680
can tell you. Cause it's one thing to build up

00:28:00.680 --> 00:28:03.400
this success somewhere else and just stay gone.

00:28:04.400 --> 00:28:08.079
Like I had to figure this out. Like, no, I ain't

00:28:08.079 --> 00:28:10.819
like, I had the attitude before, but I'm like,

00:28:10.839 --> 00:28:13.339
what about the people that don't know how to

00:28:13.339 --> 00:28:15.049
do that? You know what I mean? That's hungry.

00:28:15.190 --> 00:28:16.890
That's hungry. That probably had the heart like

00:28:16.890 --> 00:28:18.609
you. You know what I'm saying? That's how that

00:28:18.609 --> 00:28:20.470
God is, right? They just ain't met the right

00:28:20.470 --> 00:28:22.970
people. They haven't been schooled the right

00:28:22.970 --> 00:28:25.869
way. They wasn't told what to do or shown what

00:28:25.869 --> 00:28:28.630
to do. Reach one, teach one, brother. You know,

00:28:28.670 --> 00:28:31.809
reach one, teach one. Exactly. It says that,

00:28:31.869 --> 00:28:34.369
man. As you're blessed, you should bless somebody

00:28:34.369 --> 00:28:36.650
else, man, and bless others. You know what I'm

00:28:36.650 --> 00:28:41.589
saying? And that's where a lot of the gatekeeping.

00:28:42.299 --> 00:28:44.900
comes and play it like it's a lot of that because

00:28:44.900 --> 00:28:48.599
you know you have individuals under under the

00:28:48.599 --> 00:28:52.480
mindset like you know no I mean it it ain't gatekeeping

00:28:52.480 --> 00:28:55.160
I had to do what I had to do to get it you know

00:28:55.160 --> 00:28:56.799
I mean they got to do the same thing which is

00:28:56.799 --> 00:29:01.019
I understand I just gotta you know I go a different

00:29:01.019 --> 00:29:03.539
way about it you know I mean and that's not to

00:29:03.539 --> 00:29:06.839
put any you know throw any shade on the individual

00:29:06.839 --> 00:29:09.880
that's your story that's you that's you you know

00:29:09.880 --> 00:29:12.980
what I mean You can't speak on nobody else. It's

00:29:12.980 --> 00:29:16.059
you. You feel me? I get a lot. No, I get a, I

00:29:16.059 --> 00:29:18.980
get a lot of, man, what's I'm talking to you?

00:29:19.019 --> 00:29:22.660
You know what I mean? Hey, listen, man, like

00:29:22.660 --> 00:29:25.559
I, I have, I have a different motive. You know

00:29:25.559 --> 00:29:28.200
what I mean? I was like, I'm more, I'm, I'm good

00:29:28.200 --> 00:29:32.099
with individual capitalizing off some information

00:29:32.099 --> 00:29:34.660
I gave them and they look back. I'm good with

00:29:34.660 --> 00:29:37.319
that. Right. You know what I mean? Supposed to

00:29:37.319 --> 00:29:41.180
an individual, like I looked out and he, He ain't

00:29:41.180 --> 00:29:44.160
cash at me. You know, like, I don't even think

00:29:44.160 --> 00:29:46.599
about that, bro. I think about, like. And you're

00:29:46.599 --> 00:29:49.240
going to get yours regardless. You're always

00:29:49.240 --> 00:29:52.579
going to ruin so much more better because you

00:29:52.579 --> 00:29:55.420
had them good intentions and you ruined that

00:29:55.420 --> 00:29:58.339
individual one. Like, take off. He did exactly

00:29:58.339 --> 00:30:00.519
what he's supposed to do. You know what I mean?

00:30:00.940 --> 00:30:03.240
So, hey, I got to throw this in. How the city

00:30:03.240 --> 00:30:05.799
been? You know, Philly brought that ring, brought

00:30:05.799 --> 00:30:08.079
the championships. You know, how Philly been,

00:30:08.240 --> 00:30:11.680
man? Yo, you know, it gave so much confidence

00:30:11.680 --> 00:30:15.579
in us that we would do it again. Because we went

00:30:15.579 --> 00:30:19.759
back to the Super Bowl twice, like a year and

00:30:19.759 --> 00:30:23.579
a half or four. Then we got it. Then we got it.

00:30:23.599 --> 00:30:25.319
Then we crushed the same opponents that took

00:30:25.319 --> 00:30:28.019
it from us. So the city is under. That's what

00:30:28.019 --> 00:30:29.819
the city under. That's the impression they under.

00:30:30.440 --> 00:30:33.059
We about to repeat. I just don't want to call

00:30:33.059 --> 00:30:38.329
that. Y 'all looking good. Every time on paper,

00:30:38.450 --> 00:30:40.509
y 'all looking good, man. Y 'all looking good.

00:30:40.809 --> 00:30:43.910
I got to give credit where it's due. I feel like

00:30:43.910 --> 00:30:49.670
one of the things that, because I'm a sports

00:30:49.670 --> 00:30:51.670
fanatic, especially when it comes to football,

00:30:51.930 --> 00:30:54.970
and I talk to a lot of people. One of the biggest

00:30:54.970 --> 00:30:59.690
things, one of the biggest freaking things that

00:30:59.690 --> 00:31:01.910
I acknowledge is that that defensive coordinator.

00:31:03.049 --> 00:31:05.970
could have got a kid coaching guy like our our

00:31:05.970 --> 00:31:09.470
office of coordinator just took off yo Vic Vandio

00:31:09.470 --> 00:31:12.470
could have he got over some big money man but

00:31:12.470 --> 00:31:14.369
he decided to be on the defensive side of ball

00:31:14.369 --> 00:31:17.670
stay on the defensive side of ball here so that

00:31:17.670 --> 00:31:21.589
like that right there that's me by you man you

00:31:21.589 --> 00:31:25.390
know I mean like yo he dedicated he dedicated

00:31:25.390 --> 00:31:28.490
so you know that's that's the type of city be

00:31:28.490 --> 00:31:31.500
looking for like like that loyalty to the city

00:31:31.500 --> 00:31:34.680
you know what i mean yeah yeah hey and i gotta

00:31:34.680 --> 00:31:37.319
throw this in man philly you you brought him

00:31:37.319 --> 00:31:39.960
up man gilly wallow man are these brothers they

00:31:39.960 --> 00:31:42.819
really out there in philly giving back man um

00:31:42.819 --> 00:31:45.700
are these like you know because are they real

00:31:45.700 --> 00:31:48.079
like in person like like i don't know if you

00:31:48.079 --> 00:31:52.640
met him or you know i haven't had the opportunity

00:31:52.640 --> 00:31:57.140
to meet him in person um i i haven't heard anything

00:31:57.140 --> 00:32:02.569
negative about him me, the outside looking in,

00:32:02.690 --> 00:32:06.069
I feel like they're creating a lot of lanes in

00:32:06.069 --> 00:32:08.650
the city. One of the things that stood out to

00:32:08.650 --> 00:32:12.630
me was a vent that they had. I don't know if

00:32:12.630 --> 00:32:14.829
Wallo and Gilly was a part, but I know Wallo

00:32:14.829 --> 00:32:17.369
was there and he was introducing the speaker

00:32:17.369 --> 00:32:21.809
and the speaker was speaking vile and to the

00:32:21.809 --> 00:32:25.329
ground. I can't remember exactly what the topic

00:32:25.329 --> 00:32:30.029
was, but There was a lot of conversation going

00:32:30.029 --> 00:32:34.130
on in the crowd. And Wallo addressed that. That

00:32:34.130 --> 00:32:36.670
right there, I felt like he addressed it. He

00:32:36.670 --> 00:32:40.349
was disappointed with that because he like, here

00:32:40.349 --> 00:32:44.450
it is. Y 'all complain about people giving back

00:32:44.450 --> 00:32:47.069
to the city, bringing game to the city. But y

00:32:47.069 --> 00:32:50.349
'all in here having a whole sidebar when somebody

00:32:50.349 --> 00:32:52.089
up here about to speak. You know what I mean?

00:32:52.109 --> 00:32:54.730
Ain't nobody paying attention. So he really like.

00:32:55.279 --> 00:32:58.960
he really went in on that. And that was like

00:32:58.960 --> 00:33:02.279
some of the best content that ever stood out

00:33:02.279 --> 00:33:05.319
for me for a while. And, you know, he always

00:33:05.319 --> 00:33:08.140
had some positive, a positive message to give

00:33:08.140 --> 00:33:10.640
to the people. And I ask you that because the

00:33:10.640 --> 00:33:12.740
person you are, you know what I'm saying? Absolutely.

00:33:13.240 --> 00:33:16.240
Yeah, I automatically attracted that. So I don't

00:33:16.240 --> 00:33:18.880
get, like me personally, I could have just seen

00:33:18.880 --> 00:33:21.859
just that for a while. Like one thing, one motivated

00:33:21.859 --> 00:33:24.759
message for a while. And I'm automatically like,

00:33:25.019 --> 00:33:28.519
Yeah, I like it. You know what I mean? I like

00:33:28.519 --> 00:33:33.440
it. Because it's one. That shit mean a lot, man.

00:33:33.759 --> 00:33:38.819
Pouring that positive energy through, like, verbally.

00:33:38.940 --> 00:33:40.660
That shit mean something, man. You know what

00:33:40.660 --> 00:33:43.700
I mean? That shit mean something. And it show

00:33:43.700 --> 00:33:45.799
you you can do anything, man. Change your life,

00:33:45.960 --> 00:33:48.440
man. Autumn years behind bars, bro. You know,

00:33:48.440 --> 00:33:51.480
and look at him now. Millionaire. Probably on

00:33:51.480 --> 00:33:55.500
the way to a billionaire. You never know. Anything,

00:33:55.680 --> 00:33:57.619
man, you want to I don't want to leave nothing

00:33:57.619 --> 00:34:01.160
off, man. I want you to the floor is yours right

00:34:01.160 --> 00:34:04.019
now. Anything you want the people to know. I

00:34:04.019 --> 00:34:07.079
really enjoyed this interview, man. Like, seriously,

00:34:07.200 --> 00:34:10.260
man, this is I really enjoyed it. I'm going to

00:34:10.260 --> 00:34:12.599
check you out even more after we finish this,

00:34:12.699 --> 00:34:17.659
man. Right. Right. Right. Right. So is there

00:34:17.659 --> 00:34:19.420
anything you want to tell the people, man, that

00:34:19.420 --> 00:34:24.570
we ain't touch on? Oh, yeah. We touched on everything,

00:34:24.750 --> 00:34:26.510
but I just want to leave the people a message,

00:34:26.610 --> 00:34:31.869
man, to stay inspired. Stay inspired and don't

00:34:31.869 --> 00:34:35.650
let distractions stay distractions, man. Whatever

00:34:35.650 --> 00:34:38.550
your goal is, your dream is, you stay locked

00:34:38.550 --> 00:34:42.769
in on your passion and on whatever you're after.

00:34:42.989 --> 00:34:45.730
And don't allow distractions to take you off

00:34:45.730 --> 00:34:48.010
course. You know, we're going to have some bumpy

00:34:48.010 --> 00:34:50.760
roads, man. We got to push through that shit.

00:34:50.820 --> 00:34:53.380
We got to let them distractions just be a little

00:34:53.380 --> 00:34:55.679
quick moment. Learn from it, keep it moving.

00:34:55.980 --> 00:34:58.420
You know what I mean? So that's what I wanted

00:34:58.420 --> 00:35:00.440
to leave to our people, like give our people

00:35:00.440 --> 00:35:05.519
and tap in with me, man. Yeah, yeah. Where can

00:35:05.519 --> 00:35:07.380
they find you? Where can they find you? Where

00:35:07.380 --> 00:35:09.760
can they find you? Drop all your contacts. Hey,

00:35:09.780 --> 00:35:15.360
y 'all can find me on Instagram at l .croc .official.

00:35:16.460 --> 00:35:18.940
Y 'all can actually get through me to the business

00:35:18.940 --> 00:35:23.619
page as well at get .right .entertainment. You

00:35:23.619 --> 00:35:25.800
know, I get the message through them as well.

00:35:26.079 --> 00:35:29.780
Y 'all can go to the website, getrightentertainment

00:35:29.780 --> 00:35:32.699
.com. It's just E -N -T. It's abbreviated. Entertainment

00:35:32.699 --> 00:35:37.119
is abbreviated. And, man, like, that L .Crock

00:35:37.119 --> 00:35:39.920
official is, like, everywhere. I keep it the

00:35:39.920 --> 00:35:43.519
same way on every platform. You know what I mean?

00:35:45.059 --> 00:35:47.099
If there's something different, I'll just remove

00:35:47.099 --> 00:35:50.420
the dots. But it's L .Crock Official or L .Crock

00:35:50.420 --> 00:35:52.940
Official on all platforms, man. Y 'all can find

00:35:52.940 --> 00:35:55.099
me. Y 'all can find me. That's what's up. That's

00:35:55.099 --> 00:35:58.000
what's up. Absolutely, man. Hey, man, I appreciate

00:35:58.000 --> 00:36:01.039
you, man, being on this show, man. More blessings

00:36:01.039 --> 00:36:03.800
come your way, man. You know, I love to see people

00:36:03.800 --> 00:36:06.360
like you win, brother. Appreciate it. We're going

00:36:06.360 --> 00:36:09.699
to link in. This ain't the last time. Y 'all

00:36:09.699 --> 00:36:12.960
keep the faith, man, and believe in yourselves.

00:36:13.659 --> 00:36:16.800
Thank y 'all again for tuning in to another episode

00:36:16.800 --> 00:36:19.699
of Not Just Music Podcast, where we keep it real

00:36:19.699 --> 00:36:23.679
and honest, always. Yes, Lord. Salute, my guy.